By Samar Khoury
Dulce Candy, one of the top lifestyle & beauty content creators online, is an inspiration to women who aspire to be entrepreneurs. Dulce, a successful businesswoman, published author, and Iraq War Veteran, spoke with HISPANIC Network Magazine about her journey.
HISPANIC Network Magazine (HNM): Tell us about your background. How did serving in the U.S. Army influence your decision to become a Beauty Influencer?
Dulce Candy (DC): I was born in Mexico, Michoacan. I immigrated to the U.S. in 1994 at age 6 with my Mom and two sisters at the time. I was raised in Oxnard, California. After graduating from high school, I chose to enlist active duty in the U.S. Army because I was looking for an opportunity to start a new life and make my parents proud.
HNM: What inspired you to start your own YouTube channel? Who is your beauty inspiration?
DC: For 15 months of my deployment in Baghdad, Iraq, I was forbidden to wear any civilian clothing or makeup, rightfully so. Because of the lack of self-expression, a burning desire to express my individuality was born. I never knew how much fashion and beauty meant to me until it was taken away completely. When I arrived back in the states in 2009 after my deployment, I discovered the tiny “Beauty” community online!
At that time, there were only about 100 beauty channels with only about 20 getting all the shine, and with members of the Latinx community leading less than 10 beauty channels. Starting my YouTube channel has been one of the most important choices I’ve ever made in my life. It allowed my passion for my hobby of beauty to flourish and turn into a thriving career that is still going strong 11 years later.
My beauty inspiration at the moment is more of a “look” than a person. I am all about the dewy and real skin glam. The type of look that enhances one’s natural beauty that radiates from within. This includes soft, bushy eyebrows, glowing skin, shimmery eyes, and glossy lips.
HNM: What have you accomplished through your YouTube channel? How has your channel inspired others?
DC: I am blessed beyond my wildest dreams! One of my most significant accomplishments was publishing my first self-help book titled The Sweet Life, moderating a town hall with Hillary Clinton, and starring in a Target commercial. My hope with my channel is to inspire other young women not to let their past or where they come from define them. I also hope to encourage young women not to be afraid of using their powerful voice to convey what they want. To also live life unapologetically and on their own terms.
HNM: How many social media campaigns have you been a part of?
DC: I have been so fortunate to partner with so many of my favorite brands over the past 11 years since I started my channel!
HNM: Tell us about the brands you’ve worked with.
DC: I am blessed to have worked with numerous brands throughout the years! Some of my favorites include my face and lip palettes collaboration with Pixi Beauty, which was sold in Target stores. Also, over the years, I have had the opportunity to travel the world with different brands, and really loved trips to Costa Rica and London with different brand partners. In 2018, I also worked with an organization called Global Glow to empower young girls in numerous communities to advocate for themselves, use their voice to create their own opportunities and affect change in their communities. I enjoyed the partnership because I was able to use my platform to shed light on an organization whose mission aligned with my personal values and beliefs!
HNM: What else do you hope to accomplish, and what other changes would you like to see?
DC: I hope we continue to celebrate diversity so that young people can see themselves represented in an authentic way that makes them feel like they matter and that they too are beautiful in their own unique way.
HNM: What’s next on your agenda?
DC: My husband and I made the decision to expand our family and go through with IVF, and I recently found out that I am pregnant! I am very excited to go through the pregnancy journey! I also want to remain focused on self-growth, family, and continue to share my journey and experiences with my audience to inspire others!
For more information on this inspirational beauty mogul, visit Dulce’s website: dulcecandy.com
Follow Dulce Candy on Twitter, Instagram @dulcecandy and YouTube at Dulce Candy.