Backstreet Boys’ Howie Dorough Releases Single Off Upcoming Family Album Based on His Childhood

LinkedIn
Howie Dorough posing for Album Cover No Hablo Espanol

He may have just kick-started the DNA World Tour with the Backstreet Boys, but Howie Dorough is never too busy to release more (yes, more!) music. On Friday, the musician released “No Hablo Español,” a fun new single off of his upcoming family album, titled Which One Am I?

“The song is loosely based upon me being half Puerto Rican, half Hispanic, and my dad being Irish Caucasian,” Dorough, 45, tells PEOPLE exclusively about the single.

Fun fact: Dorough’s 10-year-old son James, and his mother, Paula Flores Dorough, star in the video for “No Hablo Español”

“Kids would see me and talk to me in Spanish, and I would be like, ‘No hablo español.’” And they’d be like, ‘What?’ And it’s almost kind of like that look of, and I hate to say it’s a disgrace, but like, ‘You’re not proud of it? You’re not carrying on tradition.’ And it was never that — I was just a little kid.”

The album, which follows the path of a young Howie D. overcoming his insecurities to discover his true self, has been in the works for the past five years and is something Dorough is “very proud of.”

“It’s definitely not your normal kids record,” he says. “This is more of a twist on a kids record. The goal is to teach people that no matter what they’re going through, they can overcome any obstacle in front of them. I want people who listen to the music not to worry, everything that happens is meant to teach you how to be the person you were meant to be.”

Howie Dorough’s Which One Am I?

“I went through a lot of common issues that a lot of kids go through nowadays, including worrying and being shy, feeling small, being in somebody’s shadow, monsters in your head, bad dreams,” he adds. “I was definitely always trying to find my place and where I am and how I fit in with people. I wasn’t your tall jock, I was more of your shorter guys. I was more into music and musicals and dancing. Eventually I did find my place, and I’m very proud that I stuck to my grounds of knowing that I was a true entertainer.”

Now, a father of two (he’s also doting dad to Holden, 6) with wife, Leigh, Dorough said he wanted to create an album that was entertaining for both parents and their kids.

Continue on to Yahoo News to read the complete article.

Pan’s Labyrinth, The Shining and Gremlins 4K Ultra HD™

LinkedIn
4K Thriller Collection move poster promoting the three movies

Build your collection of cinematic classics.  Now available for the first time in stunning 4K Ultra HD™ — Guillermo Del Toro’s fantastical fairy tale, PAN’S LABYRINTH, Stanley Kubrick’s haunting thriller, THE SHINING and Christmas cult favorite GREMLINS.

Click to see more! http://bit.ly/4kthrillers_MovieWBHE

facebook.com/PansLabyrinthMovie/

facebook.com/KubrickShining/

facebook.com/GremlinsMovie/

#PansLabyrinth

#TheShining4K

#Gremlins

Over 6,000 Minority Business Enterprises and Corporate Partners Attend National Conference on Supplier Diversity in Atlanta

LinkedIn
minority business owners shaking hands at conference

On Sunday, October 13, the National Minority Supplier Development Council (NMSDC) kicked off its annual conference and business opportunity exchange in Atlanta.

With over 12,000 certified minority-owned businesses representing millions of consumers, NMSDC is the largest and most successful non-profit advocating for minority entrepreneurs in the country.

The conference draws over 6,000 minority-business owners and corporate partners from around the nation.

“Economic inclusion is one of the most urgent issues we face to ensure opportunity and prosperity for all Americans,” said Adrienne Trimble, President of NMSDC. “Our numbers prove our success in this area.

In 2018, we executed $400 billion in revenue for minority-owned businesses. Some 1.6 million U.S. jobs were created, resulting in $96 billion in wages earned.

Who: National Minority Supplier Development Council

NMSDC President: Adrienne C. Trimble

What: 2019 Conference and Business Opportunity Exchange

Where: Atlanta, GA Georgia World Congress Center

When: October 13 – 16, 2019

Click here for the full conference schedule

Why: Economic inclusion for all Americans is one of the most critical issues of our time.

About NMSDCNMSDC advances business opportunities for certified minority business enterprises and connects them to corporate members. To meet the growing need for supplier diversity, NMSDC matches its more than 12,000 certified minority-owned businesses to our network of more than 1,450 corporate members who wish to purchase their products, services and solutions. NMSDC, a unique and specialized player in the field of minority business enterprise, is proud of its unwavering commitment to advance Asian, Black, Hispanic and Native American suppliers in a globalized corporate supply chain.

These 3 Latina actresses are helping make Broadway more inclusive

LinkedIn
Actresses Lindsay Mendez, Mandy Gonzalez and Bianca Marroquín are pictured together

Broadway’s Mandy Gonzalez, Bianca Marroquín and Lindsay Mendez are committed to the “sisterhood” of Latinas in the arts, and they are all working hard to encourage young people to pursue creative work. Pictured from left to right: Actresses Lindsay Mendez, Mandy Gonzalez and Bianca Marroquín.

Mandy Gonzalez was a teenager when she sat in her bedroom in Saugus, Calif. and watched the cast of “Rent” perform at the Tony Awards. Watching actress Daphne Rubin-Vega sing “Seasons of Love” made a lasting impression because she was “someone who looked like me… I thought ‘I can do this,’” recounted Gonzalez.

Flash forward to today, and there’s no doubt Gonzalez, who is Mexican and Jewish, has made it in the acting world. She currently plays Angelica in Broadway’s hit musical “Hamilton.”

Gonzalez is one of a small group of Hispanic professional theater actors working on Broadway today. Even though Hispanics make up 18.3 percent of the nation’s total population, the first-ever Actors’ Equity Association study of diversity noted that less than 3 percent of its members identify as Hispanic or Latinx. Broadway audiences don’t reflect our country’s diversity, either. A January 2018 report from the Broadway League discovered that Latinos account for only 7.1 percent of theatergoers.

However, Broadway has indeed been inching toward progress in terms of diversity over the years. For example, the original 1979 Broadway production of “Evita” was picketed by the Hispanic Organization of Latin Actors for not hiring Latino actors to tell a story about Argentinians. But when “Evita” was revived in 2012, it had actors of Latin descent in the two lead roles, among others.

And today, a quick glance at the headshots of performers in “Hamilton” paint an inclusive picture. Aspiring Hispanic performers can also look to multiple Broadway shows for inspiration—there’s Karen Olivo in “Moulin Rouge,” Eva Noblezada in “Hadestown,” and Shireen Pimentel in the upcoming “West Side Story,” to name a few.

Still, many are quick to note there is still a long way to go.

Photo Credit: Matthew Murphy/Ted Ely/Courtesy of Bianca Marroquín

Continue on to NBC News to read the complete article.

Rosario Dawson Pays Homage to the First Latina Wonder Woman

LinkedIn
Animated image of the Latina Wonder Woman superhero

Rosario Dawson stars as Wonder Woman in the new Warner Bros. Animation film, Wonder Woman: Bloodlines.

This is Dawson’s sixth time portraying the Amazon superhero in a film and that is not even counting her role as Artemis in the 2009 Wonder Woman animated movie. Dawson’s success in the role is an important one coming from a Latina actress, but the star made a point to tell reporters at New York Comic-Con that she is not the first Latina to play Wonder Woman.

Instead, Dawson wanted to pay tribute to an earlier Latina actress who took on the iconic role and the impact that it had on Dawson and her family.

One of the things that Dawson made clear for reporters was how much she respected the history of the iconic superhero that she gets to play. She acknowledged that every version of these characters in film today are based on a number of earlier versions of those character that were developed by many different creators over a number of decades.

One particular earlier iteration of Wonder Woman has a special place in Dawson’s heart because it starred the actual first Latina to play the Princess of the Amazons. Dawson explained, I…feel that Wonder Woman has been pushed in a lot of different spaces that I will never put down. I remember when I began voicing Wonder Woman and people were like, ‘Finally, we’re getting a Latina Wonder Woman.’ And I was like, Lynda Carter was Latina. I grew up with her and I thought that that was super awesome. It was a different iteration of her, but it was very inspiring and it meant a lot to my grandmother, my mother and me.”

On her official website, Carter explains her family history, “I grew up in a house filled with music. My mother, who is of Mexican and Spanish descent, used to sing to my English-Irish father, and between the two of them I was introduced to a diverse array of music, ranging from country to blues to classical.”

It is impressive to see Carter’s legacy live on in Dawson’s Wonder Woman portrayal.

The film arrives on Digital HD Oct. 5 and Blu-ray and 4k Ultra HD Oct. 22.

Continue on to CBR.com to read the complete article.

Why This Successful Entrepreneur Pays It Forward by Helping Other Latinas Succeed

LinkedIn
Ana Bermudez stands with one hand on her hip with the other holding her smartphone with the image of her app TAGit

Ana Bermudez may not have been set up to be a success story from the beginning, but today, she is. Her tenacity and dedication to fulfilling her American dream helped her overcome numerous obstacles throughout her life.

By Christine Bolaños

Today, the San Diego native is a successful technology entrepreneur and advocate for the advancement of women of color in business.

Ana grew up in Logan Heights, an immigrant community in central San Diego where gangs, shootings, teenage pregnancy, and violence were normal parts of life. Her single Mexican mother took on various jobs to make ends meet while raising Ana and her three younger siblings.

Her family eventually ended up moving back into her grandparents’ crowded home where her uncles were up at late hours drinking with their gang buddies. “They did shield me from that,” Ana told POPSUGAR. But her younger sister fell into the same vicious cycle and became pregnant at 14 and again shortly thereafter. Ana and her mom coparent her niece and nephew.

As a child, Ana sought refuge in the many books her family gifted her. She was an avid reader, but it wasn’t until her mother gave her an encyclopedia series that her life changed. “It was an entire 30-piece volume of books and I was in absolute love,” Ana said. “That’s when I think I really stepped up my appreciation for education. Suddenly, I could learn and read about everything I wanted.”

Her Uncle Louie eventually took her under his wing. He works at Barrio Station, a nonprofit that seeks to save young lives and empower families by revitalizing neighborhoods and offering community activities. He took Ana to events and programs and treated her and her sister to trips to local museums and baseball games. “There was some balance to my life because I was also exposed to rehabilitation through my uncle,” Ana said. “That even though you were born into circumstances, you didn’t necessarily have to get stuck to that.”

Looking back, Ana said she realizes her mother may have been her greatest role model. Her mom had aspirations of her own that were cut short when she had children. But she worked hard to provide for her family. From becoming a manager at a local McDonald’s, to earning her cosmetology license, working as a cashier at a local taco shack, and eventually becoming an associate vice president insurance broker at a local insurance company. She would sometimes take Ana to work, where she had the opportunity to file paperwork, write receipts, and learn the basics of business and finance. “That woman has been through quite a lot and she’s always been very, very passionate about her work, which is where I assume my passion for numbers and business came about,” Ana said.

Ana went to the University of Notre Dame after receiving a scholarship. After college, Merrill Lynch hired her for a staff position. She worked there for five years as a wealth management adviser before transitioning to the role of chief financial officer at a small company.

Ready for the next challenge, Ana founded TAGit, a mobile app that television viewers use to buy items from their favorite TV shows. Through her research, she found that 40 million women shopped online while watching television. It seemed like a viable business, and after putting her brother through college and buying her mother a home in a safer neighborhood, Ana was ready to take a financial risk. She left her corporate job and followed her entrepreneurial desire.

However, a year-and-a-half later, she hadn’t found a big investor and was starting to doubt she had what it took to make it as an entrepreneur. With the odds stacked against her — just over 2 percent of venture capital funding went to women-led businesses in 2018 — two of her male mentors advised her to seek support from networks and organizations geared toward women and Latinx. She accompanied a friend to the Women’s Venture Summit at the last minute in 2013, a one-day intensive event that equips and connects female founders with female funders, and it was there where she met the event’s cohost, Latina scientist-turned-investor Dr. Silvia Mah.

Her mantra of “patience, persistence, and preparation” paid off as Ana found multiple investors at the Women’s Venture Summit, including Dr. Mah, who became an important figure in Ana’s life. “I laid out all my cards. I told her I’ve been doing this a long time and haven’t been able to get funding. She became my mentor,” Ana said.

Ana went on to serve as a panelist at future summit events and eventually became a program director at Stella Angels, an all-woman angel group founded by Dr. Mah, that seeks to grow the number of angel investors and fund more female entrepreneurs globally.

Now that she runs a successful business, Ana pays it forward by helping other women and people of color gain access to funding and become investors for other businesses.

Continue on to POPSUGAR to read the complete article.

USHCC Names Spanish Broadcasting System Chairman, President & CEO Raúl Alarcón “2019 Businessperson of the Year”

LinkedIn
President & CEO Raúl Alarcón accepts award on stage for “2019 Businessperson of the Year”

Raúl Alarcón, Chairman and CEO of Spanish Broadcasting System (“SBS”) (OCTQX: SBSAA) received the U.S. Hispanic Chamber of Commerce’s (USHCC) 2019 Hispanic Businessperson of the Year Award.

Hundreds of Hispanic business, corporate and community leaders from across the U.S. attended the awards’ gala event, which took place at the USHCC’s 40th Anniversary National Convention in Albuquerque, New Mexico. The award was presented by international top-selling artist Prince Royce who dedicated emotional words to the media mogul.

Every year, the USHCC recognizes an entrepreneur who exemplifies the best of America’s business community through their outstanding leadership, pioneering spirit and social and economic contributions.

The USHCC National Convention is the largest networking venue for Hispanic businesses in America. For over a generation, the USHCC has served as the nation’s leading Hispanic Business organization and worked to bring more than 4.37 million Hispanic owned businesses to the forefront of the national economic agenda. The National Convention brings together Hispanic business owners, corporate executives and members of more than 200 local Hispanic chambers of commerce from across the country. It offers the opportunity to establish strategic long-lasting business partnerships, through dialogue, networking, workshops, and more.

Raúl Alarcón has become a key player for Latinos in Hispanic Radio and across digital media.. The charismatic CEO and Chairman of SBS oversees 17 Spanish-Language radio stations in the top Latin markets in the US and has extended that leadership into digital through its LaMusica app, currently the #1 ranked Hispanic streaming site and top Hispanic radio app.

The award highlights Mr. Alarcón’s strategic vision of integrating radio, television, entertainment and online/digital properties to capture growth opportunities with a clear eye on engaging the U.S. Hispanic consumer.
“Raúl Alarcón is a steadfast businessmen whose company continues to reach new heights and he inspires business leaders everywhere, especially in the media field,” said Ramiro Cavazos, the President and Chief Executive Officer of the United States Hispanic Chamber of Commerce. “We are proud to recognize him as the 2019 Businessperson of the Year on our 40th Anniversary USHCC National Convention.”

“I am incredibly honored to receive this award from the USHCC – an organization that does so much to support Hispanic entrepreneurs across our country,” said Raúl Alarcón Chairman, President & CEO of SBS. “As an immigrant from Cuba, this is proof that the U.S. is truly the land of opportunity, where we can live the American Dream through hard work, a clear vision and the support of amazing organizations like the USHCC.” Raúl Alarcón Jr., joined SBS in 1983 as an Account Executive and has been President and Director since October 1985 and Chief Executive Officer since June 1994. On November 2, 1999, Mr. Alarcón, became Chairman of the Board of Directors and continues as Chief Executive Officer and President. Currently, Mr. Alarcón is responsible for SBS’ long-range strategic planning and operational matters and is instrumental in the acquisition and related financing of each SBS station.
Raúl Alarcón represents examples of the tremendous world-class talent that has emerged from the Hispanic community to serve in top leadership roles across all parts of America.

About LaMusica
LaMusica is a music-centric online platform catering to a wide variety of Hispanic users through the live audio and video streaming of the nation’s top-rated radio stations owned by Spanish Broadcasting System (SBS), including WSKQ-FM in New York City, the #1 Hispanic station in America, as well as other leading SBS formats from around the country. Offering a daily variety of exclusive digital content including current events video vignettes, celebrity interviews, podcasts, expertly curated playlists and world premiere music videos, LaMusica is the preferred Hispanic streaming platform for today’s U.S. Latinos. LaMusica is available via the mobile app, the LaMusica.com website, iOS and Android smartphones and tablets, Apple TV, Roku, Android TV, Firestick/AmazonTV, Samsung SmartTV, Apple CarPlay, as well as Chromecast and Alexa-enabled devices.

About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. (SBS) owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. SBS also operates AIRE Radio Networks, a national radio platform of over 250 affiliated stations reaching 94% of the U.S. Hispanic audience. SBS also owns MegaTV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico, produces and promotes a nationwide series of live concerts and events, and owns a stable of digital properties, including La Musica, a mobile app providing Latino-focused audio and video streaming content and HitzMaker, a new-talent destination for aspiring artists and music aficionados. For more information, visit us online at spanishbroadcasting.com.

Jennifer Lopez and Shakira to headline the 2020 Super Bowl halftime show at Miami’s Hard Rock Stadium

LinkedIn
Jennifer Lopez and Shakira pose side by side for the Super Bowl 2020 halftime promo

It’s a pretty great time to be Jennifer Lopez.

Fresh off her much buzzed performance in the movie “Hustlers,” the multi-talented performer has announced she will be hosting the 2020 Super Bowl halftime show alongside Shakira.

The duo follow in the recent footsteps of Maroon 5, Justin Timberlake, Beyonce, Bruno Mars, Katy Perry, and Lady Gaga, who have headlined the biggest show on American TV.  Super Bowl LIV will take place at the Hard Rock Stadium in Miami on Feb. 2, 2020.

The news came via the two singers’ social media, and was swiftly followed by confirmation from the NFL’s official account.

The performances by Maroon 5 and Justin Timberlake in the last two years have drawn criticism, and many performers have been reluctant to take the gig in light of the NFL’s response to Colin Kaepernick and other players kneeling during the national anthem.

Earlier this year, the league announced a partnership with Jay-Z and his Roc Nation label which encompassed entertainment and social justice efforts. The rapper was likely instrumental in bringing Lopez and Shakira to the stage next year, given his position as a consultant on the halftime show.

Continue on to Variety to read the complete article.

Meet Mimi G. – Latina DIY Expert and Sew It Academy Founder

LinkedIn
Mimi G. models her digital patterns wearing two different outfits she had sewn

Latina entrepreneur Mimi G. is the woman behind the award-winning popular fashion, lifestyle, and DIY blog MimiGSyle.com who is making sewing both hip and approachable through her online sewing school, SewItAcademy.com.

What started as a hobby in 2012 has blossomed into an international brand with a daily engagement of more than 2.1 million followers across social media platforms, 12 million-page views annually, and 575K unique visitors per month on her blog. Mimi G Style empowers and motivates people of all ages and walks of life. Her videos on DIY sewing, self-empowerment, and lifestyle have propelled Mimi G from blogger to internet sensation. We would love to set up an interview with you and Mimi G to discuss all things from women business leaders, to overcoming hardships, to breaking into the fashion and DIY industries.

Mimi G is a mother of four and a champion of women with an empowering back story that will inspire everyone. A victim of sexual abuse as a child, at 16 years old she found herself homeless as a single mother with a small child fleeing from an abusive relationship. Struggling to survive she bounced from couch to couch until she secured an assistant job and was able to stabilize herself with child. It was at that time that she began blogging about her true passion – sewing / designing clothes. She had a knack for seeing a design on the runway and being able to recreate it herself. For someone that was struggling financially, this was something that helped set her apart career wise allowed her to shine in important meetings. She may not have the money to buy designer clothes, but no one could tell the wiser.

Mimi G. headshot
Mimi G.

Her blog took off – people were drawn to her hip and cool approach to sewing. In a field where sewing could seem like something “that grandmas do” she was making it fun and exciting. Her blog evolved into her own best-selling patterns which in turn evolved into her own online sewing school. But that’s just the beginning. Mimi G is rebranding the whole genre and proving that dreams really can come true. What began blogging as a way for her to keep a personal journal of her sewing projects, in just 5 years, it became the vehicle by which she lives her passion, to empower and motivate people of all ages and walks of life to embrace their power, find their voice, and to discover their purpose. She works to help women regain their confidence and improve their self-esteem.

Since 2014, Mimi G. Style has partnered with Simplicity Creative Group to license, design and market commercial sewing patterns. In 2016 Mimi G. founded SewItAcademy.com, an online sewing school – designed to be a hip and fresh, accessible and affordable way for anyone interested in learning to sew and design.

Mimi G. has collaborated with over 350 brands including Target, Google, Macy’s, ULTA, The Home Depot, The Recording Academy, Coca-Cola, Verizon, Kellogg, Revlon, Steve Madden and more. She has been featured on Essence.com, InStyle Magazine, Vanity Fair, Rolling Out Magazine, and was awarded the “Best Latina Blogger” by Hispanicize 2015. Mimi also made her television debut on Lifetime TV’s “Project Runway Junior” as a mentor and design consultant for young designers.

Mimi G. is a sought-after speaker and consultant and has interviewed celebrities such as Gwen Stefani and Jennifer Aniston along with highly popular influencers. She was recently featured in Gary Vaynerchuck’s most recent book, Crushing It, and has begun developing several web series as part of Mimi G Studios, launched in 2019. Instagram: @MimiGStyle

American Indian Intertribal Powwow Returns To Jamestown Settlement On October 12 & 13

LinkedIn
Jamestown Powwow dancers with traditional American Indian dress perform on field

Jamestown Settlement’s American Indian Intertribal Powwow will return on Saturday and Sunday, October 12 & 13, 2019, with song and dance by members of American Indian tribes, as well as storytelling and children’s activities.

This year’s special event spotlights the contributions of American Indian women, in conjunction with Jamestown Settlement’s “TENACITY: Women in Jamestown and Early Virginia” special exhibition, a legacy project of the 2019 Commemoration, American Evolution. The special exhibition shares personal stories of real English, African and Virginia Indian women in the 17th century, including Pocahontas, renowned Powhatan Indian and daughter of Powhatan, paramount chief of 30-some Indian tribes in Virginia’s coastal region, who befriended English colonists in Virginia in the early 1600s.

It also tells the story of Cockacoeske, who was recognized by the colonial government as the “Queen of the Pamunkey” and ruled until her death in 1686, and features the frontlet, on loan from the Pamunkey Indian Museum and Cultural Center, that was given to her to commemorate her signing the Treaty of Middle Plantation in 1677.

Weekend event activities from 9 a.m. to 5 p.m. include:

Song & Dance
A Grand Entry with a parade of dancers will take place at 12:30 p.m. each day in a dance circle on the museum mall, followed by an afternoon of singing and dancing until 4:30 p.m. The event will feature Lowery Begay of the Diné as emcee and Clark Stewart of the Chickahominy as arena director. The head male and female dancers will be Keith Anderson and Nikki Bass, both of the Nansemond.

Singers and drummers include host Southern drum Red Blanket (Nanticoke, Lenape, Haliwa-Saponi, Mohawk) and host Northern drum Turtle Clan (Chickahominy), and the Vietnam Era Veterans Inter Tribal Association color guard.

Music, Storytelling and Children’s Activities
Visitors can enjoy performances by Diné flute player Emerson Begay and American Indian storytelling by Grace Ostrum of the Accohannock. Children and families also will have the opportunity to design and make their own American Indian rattles, as well as other crafts.

Vendors
Vendors on the museum mall will have a selection of American Indian artwork, pottery and quillwork available for purchase.

About Jamestown Settlement
Jamestown Settlement, an official partner of the 2019 Commemoration, American Evolution, is a year-round stage for special exhibitions, events and programs honoring the 400th anniversary of key historical events in Virginia in 1619.

Jamestown Settlement, administered by the Commonwealth of Virginia’s Jamestown-Yorktown Foundation and accredited by the American Alliance of Museums, features world-class exhibitions, immersive galleries and films, and interactive living-history experiences in re-creations of a Powhatan Indian village, three 1607 ships and a 1610-14 fort. The museum connects visitors with the lives of the Powhatan, English and west central African cultures that converged at 17th-century Jamestown. Jamestown Settlement also features museum gift shops and a café, open daily during museum hours.

Admission, Directions & Hours
Jamestown Settlement, located at State Route 31 and the Colonial Parkway (2110 Jamestown Road), is open 9 a.m. to 5 p.m. daily. Museum admission is $17.50 for adults, $8.25 for ages 6-12, and free for children under 6. A value-priced combination ticket with the American Revolution Museum at Yorktown is $26.00 for adults and $12.50 for ages 6-12. An annual pass to both museums is $38.00 for adults and $19.00 for ages 6-12, offering year-round access to museum special exhibitions and daytime special events. Parking is free.

For more information about Jamestown Settlement’s American Indian Intertribal Powwow, call (888) 593-4682 toll-free or (757) 253-4838, visit historyisfun.org/jamestown-settlement/powwow/.

Jennifer Lopez: From the Block to the Boss

LinkedIn
Jennifer Lopez speaking at a radio interview

By Jovane Marie

In the nearly 30 years since she danced her way onto our screens as a Fly Girl on In Living Color, Jennifer Lopez has evolved into an award-winning, record-breaking, history-making phenomenon.

A force to be reckoned with in every industry she enters—be it dance, music, TV or film—the star has also made strides in the business world, intertwining her marketability with her personal persona and riding her brand all the way to the bank.

The Business of Being J. Lo

The consummate boss lady, Lopez has leveraged a thorough understanding of her personal brand and identity to generate several multi-million-dollar business enterprises. It is a tactic that, according to the successful multi-hyphenate, is key to longevity.

“You have to remember the value of your individuality—that you have something different and special to offer that nobody else can,” she said in an interview with IOL.

Lopez’s marketability lies in her origin story and the hard work ethic that took her from the southside of the Bronx to the highest echelons of stardom. To quote her hit “Jenny from the Block”— “no matter where she goes, she knows where she came from”—that sentiment has endeared her to fans, and consumers, worldwide.

“Staying authentic to that image of an entertainer, mother, and woman of humble beginnings in a struggling Puerto Rican family from the Bronx is important, and it’s key to reaching a bigger audience of potential customers. That’s a big part of who I am, and my brand in a way,” Lopez said in a sales pitch to Silicon Valley.

Lifestyle a la Lopez

Lopez first flexed her business muscle in 2001, when she launched her eponymous clothing and accessories line, J. Lo by Jennifer Lopez. With an unapologetic focus on providing fabulous fashion choices for women of all sizes (including often overlooked curvaceous body types), the label has gone through several iterations over the years, expanding to include girls’ sportswear and housing decor. In 2010, she relaunched the brand in partnership with popular retail chain Kohl’s, capitalizing on their exclusive private brand strategy to ensure nationwide saturation of her vision. The collection, which includes a wide array of fashion running the gamut from statement pieces to chic comfort, is a testament to the entrepreneur’s personal taste (if she wouldn’t wear it, it doesn’t hit the shelf).

“It’s great to collaborate with Kohl’s in the creation of a full lifestyle

 Jennifer Lopez performs during a stop of her It's My Party tour at T-Mobile Arena in Las Vegas
LAS VEGAS: Jennifer Lopez performs during a stop of her It’s My Party tour at T-Mobile Arena in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for ABA)

brand that represents my full style and essence,” said the entrepreneur, who is known for taking an active role in each stage of the production process. “I’m a mom. I work. I want comfort, but I also want to feel sexy and modern. I think a lot of women want the same thing.”

Production Paragraph

As Lopez’s star continued to rise on the charts and in theaters, she made yet another boss lady move that would further cement her status as a business mogul. Alongside then manager Benny Medina, the star co-founded Nuyorican Productions, a film and television production company, in 2001. The production house has developed a wide range of projects, from documentaries to primetime shows to online series, with Lopez often starring or serving in an executive producer capacity. To date, the entity is responsible for six films, 12 TV series (including award-winning The Fosters, which won two GLAAD Media Awards for its outstanding representation of LGBT issues), four TV specials, one online series, and nine musical releases.

The Smell of Success

Lopez’s long-term influence and impact on the fashion industry extends beyond clothing, accessories, and home goods. In 2002, she launched what would become America’s top-selling fragrance and the best-selling celebrity fragrance line in the world—Glow. The move jump-started the now common-place strategy of celebrities bringing their own namesake scents to the market. In the 17 years since its inception, Lopez has released 24 fragrances, with revenue in the billions.

No Time Off

The mid-2000s saw Lopez incrementally building her empire—starring in several films (including 2006’s Bordertown, which earned her an Artists for Amnesty Award from Amnesty International), producing several others under Nuyorican, releasing her sixth studio album, maintaining her lifestyle brands, and serving as the Chief Creative Officer for NuvoTV (a Latino community focused cable network). It wasn’t until 2008, after giving birth to twins Max and Emme, that she finally took a short hiatus to focus on her new family.

She was back on the grind less than two years later, when she joined the judging panel on the tenth season of American Idol. The comeback served as the spark of a resurgence predicated on her undeniably successful personal brand that—nearly a decade later—has yet to falter.

The Power of Branding

Jennifer Lopez Book Cover: True LoveArmed with an ambitiously sharp business mind, an innate understanding of her brand, and a ferocious work ethic, Lopez has established herself as an obvious go-to for major companies looking to connect to consumers via a relatable feel coupled with a healthy dose of glamour. L’Oréal Paris, Gillette Venus, Fiat Automobiles, denim powerhouse Guess, and luxury footwear Giuseppe Zanotti have all called on the business behemoth, who boasts one of the most powerful brands on the planet.

The numbers don’t lie: more than 150 million people, a whopping 75 percent of them millennials, follow the phenom on social media, privy to Lopez’s every post, project, and partnership. That fact alone points to her uncanny ability to connect with the masses using her high-profile status as a business asset for social commerce.

To Lopez, that universal appeal serves as the potential foundation for creating wide-ranging business opportunities that have yet to be realized.

“I want to build something that has never been done before,” she declared in 2015 at VentureScape, a venture capital conference in Silicon Valley hosted by the National Venture Capital Association. And she most definitely will. Her companies boast a track record of success that surpasses Stanford graduates (the stereotypical recipients of such funds) and is predicated in part on her willingness to take risks.

“I have found that taking risks, being true to myself, and making decisions with good intentions can exceed even my own expectations,” the mogul mused in her 2014 bestseller, True Love.

Beyond the Business

Lopez may have established herself as an entrepreneurial enigma through her mastery of multi-faceted platforms and her sheer intelligence in strategically building and managing her brand, but her talents and impact (obviously) extend well past the boardroom. The fervent go-getter was advised as her career was just starting to blossom to “make a moment of her shot” (a piece of wisdom bestowed by fellow actor Jack Nicholson while on set shooting the neo-noir thriller Blood and Wine in 1997).

She took the advice to heart, harnessing every opportunity to its full potential, smashing racial barriers, and side-stepping naysayers to become one of (if not the) most influential Hispanic performers in the United States. In 2018, TIME Magazine named her among its “100 Most Influential People in the World,” and for good reason.

The quadruple threat (singer, actress, dancer, and producer) has sold more than 80 million records in the last two decades, holding the record for releasing the first remix album—entitled J to tha L-O! The Remixes—to ever debut at No. 1 on the Billboard 200, as well as the highest first week sales for a Spanish album in the United States—her 2007 Como Ana una Mujer.

As an actress, she has blazed a record-making trail in Hollywood as

Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of 'Hustlers' in New York City.
NEW YORK, NY: Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of ‘Hustlers’ in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images)

well, capturing the nation’s attention in 1997 with her portrayal of Tejano superstar Selena Quintanilla-Perez in the namesake biopic Selena and demanding a salary that at the time made her the highest-paid Hispanic actress in history. Collectively, her films have grossed more than $3 billion, and she holds the distinction of being the first woman to have a number one film (The Wedding Planner) and the number one album (J. Lo) simultaneously in the United States.

Lopez has also left an undeniable mark in the dance industry, cementing her reputation as a powerhouse on the floor with her fierce choreography and the producing (and serving on the judges panel) of the wildly popular World of Dance, which features dancers and groups from all over the world competing for a $1 million prize.

Her influence goes beyond the glitz and glamour of Hollywood and the recording studio, however. Lopez’s list of philanthropic efforts rivals her professional achievements. From the founding of the Lopez Family Foundation, a global nonprofit “dedicated to improving the health and well-being of women and children and increasing available medical care,” to her service as the first national celebrity spokesperson for the Children’s Miracle Network Hospital and the BC Children’s Hospital Foundation, her care, concern, and support for her fellow man and women is evident.

With her tenacious can-do attitude, persistent work ethic, and unapologetic boss lady branding, Jennifer Lopez has built a successful, multi-tiered legacy that is sure to stand the test of time. And she is confident there is even more to come.

“You have to believe that you really have that power to make your life whatever you want it to be,” she said.

Spoken like a true boss.