Samantha Ortiz started a business before even realizing she started a business. A couple of times a week, her sister and her sister’s best friend would find themselves in the Ortiz family living room getting ready to be led in a workout by Samantha. Thanks to social media and personal referrals,what started with just the three of them slowly grew into more structured classes — and this was the beginning of Triple Threat Bootcamp, or the Ortiz family business.
“I outgrew my parents’ living room,” explained Samantha Ortiz. “I had to start running bootcamp classes in public parks and [eventually] I rented a small studio on the 3rd floor of a building, but [even that] still didn’t feel like home to me. I had this image in my head of having a fitness studio designed with monkey bars, a slam wall, a view overlooking Brooklyn, equipment all around the room and a place where my clients could call home. A few months after renting the small studio, my family and I were driving up Flatbush Avenue in Brooklyn and as we stopped at a light, I looked up and saw a “for rent” sign. We called and the rest is history.”
Samantha’s mother, Aileen Ortiz, who now serves as President and CEO of TTB, never doubted the why behind her daughter’s decision because she related to it herself.
“I was motivated by the vision of seeing the three of us using our talents and skills to bring a healthy lifestyle to others,” shared Aileen. “My interest in healthy living began 26 years ago and I instilled that in my girls from a young age.”
The duo is rounded out by Christine Ortiz, Samantha’s sister and the studio’s Operation Manager and co-owner.
“We have always believed in health and wellness,” shared Christine Ortiz. “Combining fitness and nutrition was a no brainer once Samantha became a trainer. We wanted to impact more people in our community and be pioneers of female fitness entrepreneurship.”
With their mother at the helm, the studio has grown to be a staple in their Brooklyn neighborhood and has provided a platform for others to experience Samantha’s training style. This year, for a second year in a row, Classpass (the flexible fitness membership app) recognized Samantha as one of its top fitness instructors in New York City.
The recognition serves to underscore how Samantha’s mission behind TTB has simply been amplified as its grown.
“I was inspired to open Triple Threat Bootcamp because motivating others to be the best versions of themselves has always been my passion,” says Samantha Ortiz. “I felt like it was my mission to bring fitness and health to my community.”
Below Samantha shares more insight on what it has been like running a business with her mom and sister, what advice she has for other Latinas, and what she would do differently.
Vivian Nunez: What advice do you have for any Latinas who are looking to break into fitness and the business world?
Samantha Ortiz:I love to remind my fellow Latinas that anything is possible. Being Latina in the fitness industry and owning a fitness studio with your family (mom and sister) isn’t normal by any means but that’s what I love about it. You don’t have to follow the crowd, you can create your own lane. Don’t be afraid to go after what fuels your soul. Even if you don’t know everything, you will learn along the way. Life is about taking chances and learning from every experience. Last piece of advice, network. Go to events, reach out to people who are in your field of work. There’s nothing like being surrounded by like minded people.
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