Under Alex Gallardo, New Artistic Direction For Sony Music US Latin

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At a time when Latin music is experiencing unprecedented popularity and Sony leads the Latin category in U.S. market share, according to Nielsen Music, Nir Seroussi’s unexpected exit from Sony Music U.S. Latin — on Jan. 18, after four years as president and another four as managing director — came as a surprise to the Latin music community. Sony did not give a reason for the change, although both the label and Seroussi said they were parting on amicable terms.

But the announcement of Alex Gallardo, 43, as the division’s new president puts an artist favorite at the helm of the company and reinforces its commitment to investing in A&R.

“Sony Music Latin Iberia is the home of the artists and will always be. It’s my most important flag,” Afo Verde, Sony Music Entertainment’s chairman/CEO of Latin America, Spain and Portugal tells Billboard. “[Alex] is a consummate professional, musician, A&R, lover of music and all of its creative process from start to finish.”

Gallardo, who spent six years as senior vp A&R for all of the company’s regions and is known as firm and even, will oversee a staff of nearly 100. “What’s important is to understand artists, their needs and motivations, and to create the best environment possible for their creativity to flow,” he says. And his appointment was met with praise from many in the artist community. In a statement, Shakira called Gallardo a “professional” who is “in touch with the musical landscape and understands artists,” while Ricky Martin says, “His focus, knowledge and passion makes artists trust the process.”

To read the complete article, continue on to Billboard.

‘Ugly Betty’ Gave Television An Unlikely Latina Heroine

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Silvio Horta pictured with America Ferrera on red carpet at Hollywood event

Betty Suarez, the lead character in the ABC dramedy “Ugly Betty,” was the unlikeliest of heroines and everyone ― from those who taunted her on the job at an upscale fashion magazine to her close-knit family to the audience watching the show at home ― thought so.

“All the stuff you want to do, owning a magazine … it doesn’t happen for people like us, unless you’re J.Lo or something,” her nephew Justin (Mark Indelicato) told Betty (America Ferrera) on the stoop of their home in Jackson Heights, Queens, where they lived with her undocumented father, Ignacio (Tony Plana), and her spirited sister, Hilda (Ana Ortiz).

Justin was only in middle school and yet he already understood that success was limited to a select few from his family’s working-class background. For him and so many others, the American Dream was exemplified by the beautiful Jennifer Lopez, one of the few examples of U.S. Latino representation in Hollywood in the 2000s.

But Silvio Horta, the creator and showrunner of “Ugly Betty” who died earlier this month, offered an alternative version of prosperity for new generations of Latinos through a character who was less aspirational and more relatable, a young woman who wasn’t conventionally attractive but was still the daring protagonist of her own life.

Betty had bushy eyebrows, braces, glasses and frizzy hair — pop culture’s hallmarks of the ugly duckling. She was also curvy, which was unfortunately groundbreaking for a show in 2006, as evinced by the second episode of the series. Drama arose over releasing an actress’s unretouched photos at Mode, the fashion magazine where Betty worked. Sure, there had been curvy girls on television before, but they somehow always seemed to be the butt of the joke, a caricatured sidekick to the more traditionally good-looking lead. Not Betty.

Let’s not sugarcoat it. Betty was harassed by her co-workers because of her looks, lack of fashion sense and Latinidad. It was no secret around the office that everyone knew she had only been hired because her supervisor’s father didn’t want his son, Daniel (Eric Mabius), sleeping with his assistants anymore. In an attempt to embarrass her and drive her to quit, Daniel has her fill in for a model at a photo shoot. Watching Betty stand alongside those models, attempting to strike sexy poses in a revealing outfit she is wholly uncomfortable in while everyone laughs at her, is one of the most heartbreaking scenes in the series. She is also routinely called fat and one of her co-workers, Amanda (Becki Newton), has a penchant for using an exaggerated Spanish accent around her and warning her not to get chimichurri sauce on important documents.

Yet somehow Betty remained strong. She never buckled under the pressure of her hostile work environment — though doing so would have been understandable. Instead, she focused on her dream of writing for magazines.

Continue on to Huffington Post to read the complete article.

MBEs: Get Certified Today

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Young Hispanic couple, woman with laptop computer

Why certify? Businesses that are certified as minority owned are subject to different laws and regulations than other businesses and as such are very different entities from typical enterprises. Unlike a standard business license or registration, a minority-owned business enterprise certification is not required to run a minority-owned business, although certification can provide many benefits for a company—especially in regards to government contracting.

Below are some of the certification processes your company can expect to navigate when seeking minority-owned business enterprise certification. Also listed are the requirements that must be met by businesses that are seeking certification.

  • Manufacturers – Maximum number of employees must not surpass 500 or 1500, depending on the product being manufactured.
  • Wholesalers – Maximum number of employees must not surpass 100 or 500, depending on the product being provided.
  • Service providers – Annual sales receipts must not be higher than $2.5 or $21.5 million, depending on the service being provided.
  • Retailers – Annual sales receipts must not be higher than $5.0 or $21.0 million, depending on the product being provided.
  • General and Heavy Construction businesses – Annual sales receipts must not exceed $13.5 or $17 million, depending on the type of construction the company is engaged in.
  • Special Trade Construction businesses – Annual receipts must not be higher than $7 million.
  • Agricultural businesses – Annual sales receipts must not be higher than $0.5 to $9.0 million, depending on the agricultural product being produced.

Business Requirements

1) The company applying for certification must have a racial minority owner who owns at least 51 percent of the company.

2) The same owner must hold the highest position in the company.

3) The company must pay a fee based on company annual gross sales and also file an application that details basic company information, such as what year the business was founded.

4) The company’s primary business locations must be available for site visits.

Getting Bids

Build Relationships. When it comes to winning bids in the government contracting marketplace, contacts are everything. Business owners are advised to take the time to make connections, build relationships and network extensively. The contacts a business develops are often the key to furthering their success in government contracting. Proactively networking with larger companies, agencies and even competitors can lead to subcontracting opportunities while also showing agencies that you are a trustworthy and reliable business partner.

Subcontract. Building a reputation as a professional enterprise is crucial to the success of any business. Winning a government bid isn’t only about the monetary aspects involved with a contract; other factors are evaluated, too. An agency will often look at company financials, work history and reputation before selecting a winning organization. It helps to have contacts who can vouch for your company and the work that you do. By subcontracting, you build your reputation and gain valuable experience.

You never know when the contacts you develop will come in handy. Therefore, you should make each and every relationship meaningful because in the long run, these are the relationships that will further your company’s success.

Government RFPs are a great way for minority-owned business enterprises (MBE) to win spot and term contracts. Every year, the U.S. federal government spends more than $200 billion on goods and services, all of which are provided by private companies and many of which are minority-owned businesses. From federal to state, local and special districts, all levels of government have programs in place to increase their involvement with certified minority-owned business enterprises. Only companies who have gone through the MBE certification process are eligible for the money that is made available through such programs.

Source: BidNet

Historic rock festival at sea to benefit Native American Heritage Association (NAHA)

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Poster promo for the 2021 Rock Legends Cruise

Ft. Lauderdale, Florida – Since 2010, Native American Heritage Association (NAHA) have chartered an entire Royal Caribbean Cruise Ship, and created a historic rock festival at sea known as Rock Legends Cruise (a “cruise for a cause”).

Now in 2021, (The Rock Legends 2020 cruise is sold out) Don McLean will join Styx, Blue Öyster Cult, Warrant, Lita Ford, Walter Trout, Frank Marino & Mahogany Rush along with to be announced artists for the Rock Legends Cruise IX setting sail from Ft. Lauderdale on February 18, 2021. For cruise packages, pricing and more go to www.rocklegendscruise.com!

With previous performers like Sammy Hagar & The Circle, Bad Company, Pat Benatar & Neil Giraldo, REO Speedwagon, ZZ Top, Foreigner, The Doobie Brothers, Alice Cooper, Paul Rodgers, Peter Frampton, Gregg Allman and so many more, each cruise is a guaranteed blast, while raising awareness about NAHA’s Mission. Although the cruise has drawn adults of all ages, most are of an age that placed them at the beginning of the rock revolution and who appreciate our artists’ places as cultural icons. After all, rock and roll is for everyone!

About NAHA:
For nearly a quarter century, Native American Heritage Association (NAHA) has been front and center in responding to a quiet crisis among our Nation’s Forgotten People, the Lakota (Sioux) on Reservations in South Dakota and Wyoming. Founder David Myers literally began NAHA by delivering food & clothes in the back of a station wagon on weekends. From those humble beginnings, and through the commitment of NAHA’s faithful donors, staff, and affiliates, the most recent fiscal year saw over $52 million in direct aid (food, clothing, and basic life necessities).

These Reservations are on some of the most desolate and remote acreage in the country, remaining out of the sight and headlines of mainstream America. With desperation, hope is easily lost, and leads to statistics most people would say, “Can’t possibly be true in America.” But it is. Up to 80% unemployment, suicide rates 70% higher than the population at large, infant mortality exceeding many third world countries, diabetes and resultant death at twice the national rate…these and many more statistics are the bitter reality that face this proud group of people every day. Pine Ridge, Rosebud, Crow Creek, and Cheyenne River are not mythical names in some western novel. They are real places, with real people, who often live out tragic lives.

This Latina Entrepreneur Shares 4 Things She Kept In Mind As She Built Her New Venture And Raised $4 Million

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Latina entrepreneur Shadiah Sigala pictured smiling wearing a blue dress

Shadiah Sigala co-founded HoneyBook back in 2013 as a business management tool for creative entrepreneurs. Under her leadership, HoneyBook helped creatives navigate everything from invoicing to building community. As the company grew, and Sigala with it, she realized that everyone from the company’s employees to its users were graduating into different chapters of their own lives as well.

“Kinside was inspired by my experience as a first-time-founder and first-time-mother at my previous startup, HoneyBook,” shares Sigala, while explaining the inception of her second venture, Kinside. “As a cofounder and as one of the early parents on the team, my pregnancy left me responsible for determining many of our company policies. Soon, more babies would start springing up in our employee population, and our family leave, parental benefits and workplace culture matured to meet the need. However, when we sought out a child care benefit to enhance our efforts, we found that nothing quite fit our modern workforce. So I decided to do something about it and start Kinside out of the famed Silicon Valley accelerator, Y Combinator.”

Closing in on a year and a half, Kinside has graduated out of Y Combinator and has publicly launched with a total of $4 million in VC funding raised over 18 months. The solution it is offering is both for parents and the companies that employ them — a child care app that works for both the person just launching their career to the executive leading the company.

“I’ve learned that the desire to be the best for your children is universal, and it transcends job title, salary, race, personal beliefs, location,” explains Sigala.

Below Sigala expands on 4 key areas that played the biggest difference in starting and raising funds for her second startup.

Learn from your past experiences

“My first startup, HoneyBook, was a crash course in scaling a product and company quickly—from learning about organizational best practices to managing teams, and making executive decisions,” shares Sigala. “Today, I have the benefit of pattern recognition in a way that’s doubled our pace. We have gone from 10 beta employers to over 1,000 in fewer than 18 months.”

As Sigala noted, don’t be afraid to use prior experiences and transferable skillsets — whether from past startups or corporate settings — to help set yourself up for success in future endeavors.

The right co-founders

Sigala’s first company, HoneyBook, emphasizes how important it is for creatives to build supportive communities around themselves and how the same can be said for founders of startups.

“My secret weapon is my cofounders,” explains Sigala. “I lean on them to steer the ship, make important decisions, and think through tough challenges. It doesn’t hurt that they are both black-belts, wicked smart, and incredibly funny.”

Figure out what grounds you

An entrepreneur’s journey isn’t full of only highs, figuring out what will ground you during the lower moments is what will help you hold on and keep going. Sigala credits her experience growing up Latinx with helping inform her perspective as an entrepreneur.

Continue on to Forbea to read the complete article.

Actress Dania Ramírez: It’s a ‘dream’ playing an avatar in ‘Jumanji: The Next Level’

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Actress Dania Ramirez on red carpet at Jumanji movie premiere

By Arturo Conde

Video games allow ordinary users to transform into extraordinary heroes. For Dominican American actress Dania Ramírez, who plays an avatar in “Jumanji: The Next Level,” video games made her American dream come true.

“I grew up in a crowded apartment with my family living in one bedroom, and a second family living in another bedroom,” she told NBC news. “And for a Dominican girl who played video games for the first time in the United States, and is now acting in a big movie about a video game, this is my American dream.”

The actress emigrated from the Dominican Republic to the New York City neighborhood of Washington Heights when she was almost 10 years old. She said video games can help players build up confidence to follow their dreams.

Dania Ramirez arrives for the premiere of “Jumanji: The Next Level” in Hollywood.Jean-Baptiste Lacroix / AFP – Getty Images

“We live in an age where everything is electronic. And many kids are not ready to be judged by the Internet and social media,” said Ramírez, known for her roles on TV shows including “Heroes,” “Devious Maids” and “Entourage” and whose movie credits include “X Men: The Last Stand.”

“But video games can make them feel more confident, teach them to solve problems, move faster, and go after their dreams,” Ramírez added.

“Jumanji: The Next Level” opened last Friday, and is the sequel to the 2017 adventure comedy blockbuster that pulled four high school friends—Spencer, Martha, Bethany and “Fridge”—into a video game console. Locked inside, they had to survive dangerous and at times ridiculous obstacles to find a way out.

Now in 2019, Spencer has been sucked back into the fantastic world of Jumanji. And this time, Martha, Bethany and “Fridge” will team up with Spencer’s grandpa (Danny DeVito) and a family friend (Danny Glover) to help bring him home.
On screen, Ramírez plays an avatar in Jumanji that guides players with clues. And off screen, she says that video game avatars are also guiding players on a journey to explore their identity.

“When my children play video games, they sometimes get excited figuring out how they can make their avatars look more like them,” she said. “As a Latina, representation in video games and media is important because they need to represent the diversity we live in. And avatars are helping players explore who they are.”

Continue on to NBC News to read the complete article.

Lin-Manuel Miranda’s ‘In The Heights’ Trailer Celebrates Latinx Stories On The Big Screen

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Lin Manuel Miranda pictured in suit and tie at a premeire event

Piraguas, acrylic nails and the GWB! The first full-length trailer of Lin-Manuel Miranda’s upcoming “In The Heights” film has dropped, and for fans of the hit Broadway show, which the movie is based on, it feels like they’ve won the lottery.

Crazy Rich Asians” director Jon Chu has joined Miranda in recreating the Grammy and Tony award-winning musical about a Dominican bodega owner and his neighbors in the New York City barrio, Washington Heights. The star-studded and nearly all-Latinx cast includes Anthony Ramos, Marc Anthony, Dascha Polanco and Stephanie Beatriz.

The trailer depicts a dramatic, lyrical day-in-the-life narrative of the Hispanic-American community in Washington Heights. The Heights is vibrant and bustling, and this first trailer promises to stay true to the neighborhood’s spirit.

The film also nods to the growing threat of gentrification to New York City neighborhoods — “the story of a block that was slowly disappearing,” as the main character, Usnavi, says in the teaser.

The trailer suggests that the movie will put a new spin on the original musical. The narrative follows Usnavi as he tells modern-day stories about his neighborhood to a group of children.

The characters in his tales face timely Latinx issues that have become part of the national political and social conversation, including immigrant rights and the Deferred Action for Childhood Arrivals program.

With “In The Heights,” Miranda and the cast are taking a rare step in a predominantly white Hollywood by centering powerful and gripping Latinx stories on the silver screen.

A recent study from the Annenberg Inclusion Initiative at the University of Southern California found that only about 3% of lead or co-lead roles in the top movies have gone to Latinx actors in the last 12 years. And Latinx speaking roles were nonexistent in almost half of the sampled films. The community’s small presence on the big screen is a harsh contrast to the growing Latinx population in the United States. Nearly 60 million Hispanic people live in the U.S., and they account for almost 17% of the population.

Continue on to Huffington Post Latino Voices to read the complete article.

Jennifer Lopez Scores Golden Globe Nomination For Best Supporting Actress

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Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of ‘Hustlers’ in New York City

No one hustled harder than Jennifer Lopez, and it paid off recently when the entertainer scored a Golden Globes nomination for her role as veteran stripper Ramona Vega in “Hustlers.”

The singer and actor was last nominated for the Golden Globes in 1998, when she was up for Best Actress in a Motion Picture ― Musical or Comedy for her performance in “Selena.”

The movie, based on a real-life group of strippers that worked together to scam Wall Street clients, garnered Lopez some of the best reviews of her career and major awards season buzz.

In addition to her Golden Globes nomination for Best Supporting Actress — Motion Picture this year, Lopez nabbed a Critics Choice Awards nomination for Best Supporting Actress, and she’s up for Best Supporting Female in the Spirit Awards.

On Sunday, she won Best Supporting Actress from the LA Film Critics Association.

In a recent interview with GQ, Lopez talked about what she found compelling about the Lorene Scafaria-directed film.

“The movies that I look for now, I’m looking for not just interesting and multilayered characters, which Ramona really was, but something that tells you about what’s going on in the culture,” Lopez said, revealing that she didn’t get paid for her role upfront.

The singer and actor added: “What it says about that world, and men and women, and gender roles, all of that made me feel that this could be an interesting movie, as opposed to just a character piece.”

Lopez, being Lopez, isn’t about to stop hustling. Pictured l to r; Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of ‘Hustlers’ in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images)

Continue on to Huffington Post to read the complete article.

The 50 Most Powerful Latinas in Corporate America

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ALPFA women announce the Most Powerful Latinas

The Association of Latino Professionals for America (ALPFA) announced its list of the 50 Most Powerful Latinas of 2019, announced during its Women of ALPFA luncheon at its annual convention in Nashville, Tennessee.

This is the third iteration of the Most Powerful Latinas list.

ALPFA’s Most Powerful Latinas list highlights the achievements of senior Latina executives running Fortune 500 companies, departments, and large private firms, and also includes a few entrepreneurs leading global companies.

They were chosen according to ALPFA’s strict selection criteria.

The full list and rankings are available on ALPFA’s website

Powerful Latinas
Powerful Latinas
Powerful LatinasPowerful Latinas

About Women of ALPFA:Launched in 2002, the Women of ALPFA(WOA)initiative provides unique development and networking opportunities for ALPFA’s Latina members and the companies that want to reach them.WOA is dedicated to the professional success of Latina women, offering targeted programs and training through a professional development curriculum. WOA aims to provide professional Latinas with the tools to strengthen their leadership and management skills, fostering both their professional and personal growth.

About ALPFA:Founded in 1972, ALPFA (The Association of Latino Professionals forAmerica) was the first national Latino professional association in the United States. ALPFA’s purpose is connecting Latino leaders for impactand is committed to developing Latino men and women as leaders of character for the nation, in every sector of the global economy. Today, ALPFA serves over 92,000 members in 160 student chapters and 45 professional chapters across the country.

The 20th Annual Latin GRAMMY Awards-Some of the Biggest Moments!

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Guests dance during the 20th annual Latin Grammy Awards after party at Hakkasan Las Vegas Restaurant and Nightclub at MGM Grand Hotel & Casino on November 14, 2019 in Las Vegas, Nevada.

A Latin Grammy Award is an award by The Latin Recording Academy to recognize outstanding achievement in the Latin music industry.

The Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese and is awarded in the United States.

(Pictured left-President and CEO of the Latin Academy of Recording Arts & Sciences Gabriel Abaroa Jr. speaks onstage at the Premiere Ceremony during the 20th annual Latin GRAMMY Awards.  Photo by Greg Doherty/Getty Images for LARAS) 

This year’s Latin GRAMMY Awards event was held on November 14th in Las Vegas at the MGM Grand Garden Arena, and the three-hour telecast aired live on the Univision Network.

Rosalía marks historic night for women at Latin Grammys with album of the year win.

The breakthrough performer known for blending flamenco music with sounds like reggaeton and Latin trap, won album of the year, becoming the first solo female performer to win the top honor since Shakira’s triumph 13 years ago.

 

 

Annual Latin GRAMMY Awards Key Show Moments:

  • Opening musical – Tribute to the legacy Latin music represents – 20 artists performed four iconic songs representing four music genres:
    • “La Vida es un Carnaval” – Celia Cruz
    • “Querida” – Juan Gabriel
    • “Secreto de Amor” – Joan Sebastian
    • “De Musica Ligera” – Soda Stereo
  • Fernández Family Musical Dynasty
    • Historic performance: Three generations perform on the stage for the first time – Vicente (grandfather), Alejandro (son), and Alex (grandson).
    • Alex (Te Amare), Alejandro (Caballero), Vicente (La Derrota) all three (Volver Volver), accompanied by El Mariachi Sol de Mexico de Jose Hernandez.
    • Immediately after the performance Vicente Fernandez was presented with the Latin Recording Academy President’s Award by Ricky Martin.
  • Paula Arenas Performance
    • Intimate, powerful female moment with Julio Reyes Copello on piano
  • Alejandro Sanz musical
    • “Mi Persona Favorita” featuring Camila Cabello (on LED screens), Aitana, Greeicy, and Nella (three of the nominees of Best New Artist)
  • Rosalía musical
    • World premiere performance of new single “A Palé”
  • Fonseca musical
    • Celebrating the music of Camilo Sesto
    • Singing an acoustic version of a “Perdóname”
  • Pedro Capó/Alicia Keys musical
    • First time “Calma (Alicia Remix)” is performed with Alicia Keys and Farruko
    • Alicia Keys performing new single “Show Me Love” with Miguel and Pedro Capó
  • Juanes Receives the Person of The Year Award by Lars Ulrich, drummer from Metallica.
    • Juanes has credited Metalica for inspiring his musical career
  • Pepe Aguilar musical
    • Celebrating the music of José José with an interpretation of “El Triste”
  • Ricky Martin musical
    • World premiere performance of new single “Cántalo” with Bad Bunny and Residente
  • Bad Bunny musical
    • Accompanied by a symphonic orchestra
Juanes accepts person of the year award
Juanes accepts his Person of The Year Award from Lars Ulrich onstage during the 20th annual Latin Grammy Awards at MGM Grand Garden Arena on Nov. 14, 2019 in Las Vegas.

Rosalia attends the 20th annual Latin GRAMMY Awards at MGM Grand Garden Arena on November 14, 2019 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for LARAS)

Chiquinquirá Delgado attends the 20th annual Latin GRAMMY Awards at MGM Grand Garden Arena on November 14, 2019 in Las Vegas, Nevada. (Photo by Lester Cohen/Getty Images for LARAS)

Guests dance during the 20th annual Latin Grammy Awards after party at Hakkasan Las Vegas Restaurant and Nightclub at MGM Grand Hotel & Casino on November 14, 2019 in Las Vegas, Nevada. (Photo by Isaac Brekken/Getty Images for LARAS)

Bad Bunny poses withe the Best Urban Music Album in the press room during the 20th annual Latin GRAMMY Awards at MGM Grand Garden Arena on November 14, 2019 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images for LARAS)

Recipients of President’s Merit Award: The President’s Merit Award is an exceptional honor presented to an exclusive and limited group of individuals for their outstanding career in Latin music and significant contributions to the Latin community.

  • Vicente Fernandez
  • Thalia

Rosalía wins big as the Latin Grammys celebrate 20 years of the genre’s evolution

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Rosalia onstage performing with back up dancers

“Winning a Grammy is the best thing that can ever happen,” said the singer, who won Best Album Of The Year.

Spanish artist Rosalía took the Latin Grammys by storm Thursday night as the award show celebrated its 20th anniversary.

Her second studio album, “El Mal Querer,” took home all the awards it was nominated for, including Best Album Of The Year, one of the top awards of the night, and Contemporary Pop Album Of The Year.

“We did this album sitting on the floor, with two computers, a keyboard and a microphone. I swear to God. And then, we worked on it for a year and a half. That was it,” said Rosalía in Spanish at the Latin Grammy stage in Las Vegas. “Winning a Grammy is the best thing that can ever happen.”

The artist also took home Best Urban Song for hit “Con Altura,” alongside Colombian reggaeton artist J Balvin.

Puerto Rican singer Pedro Capó and Spanish musician Alejandro Sanz also won top awards.

Capó won Song Of The Year with hit “Calma.” The song’s remix also won a Latin Grammy for Best Urban Fusion or Performance.

Sanz’s collaboration with pop star Camila Cabello won Record Of The Year. The song also won an award for Best Pop Song.

Between her wins and her medley performance of “Con Altura” and “A Palé,” Rosalía proved once again that she embodies the perfect marriage between the past and the present, organically blending both traditional sounds like flamenco and classical music with mainstream sounds such as pop, reggaeton and trap.

“I have no prejudices or think that one music is better than another. Flamenco is my great passion, but I also love to experiment in the studio, explore with the sounds, so it is natural and organic for me to experiment. And of course, urban music is part of my references as well as classical music, other kinds of music from my country and even Jamaican music,” Rosalía told NBC News in April.

Just like Rosalía, the Latin Grammys were a celebration of the Latin music industry’s evolution.

Continue on to NBC News to read the complete article.