Under Alex Gallardo, New Artistic Direction For Sony Music US Latin

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At a time when Latin music is experiencing unprecedented popularity and Sony leads the Latin category in U.S. market share, according to Nielsen Music, Nir Seroussi’s unexpected exit from Sony Music U.S. Latin — on Jan. 18, after four years as president and another four as managing director — came as a surprise to the Latin music community. Sony did not give a reason for the change, although both the label and Seroussi said they were parting on amicable terms.

But the announcement of Alex Gallardo, 43, as the division’s new president puts an artist favorite at the helm of the company and reinforces its commitment to investing in A&R.

“Sony Music Latin Iberia is the home of the artists and will always be. It’s my most important flag,” Afo Verde, Sony Music Entertainment’s chairman/CEO of Latin America, Spain and Portugal tells Billboard. “[Alex] is a consummate professional, musician, A&R, lover of music and all of its creative process from start to finish.”

Gallardo, who spent six years as senior vp A&R for all of the company’s regions and is known as firm and even, will oversee a staff of nearly 100. “What’s important is to understand artists, their needs and motivations, and to create the best environment possible for their creativity to flow,” he says. And his appointment was met with praise from many in the artist community. In a statement, Shakira called Gallardo a “professional” who is “in touch with the musical landscape and understands artists,” while Ricky Martin says, “His focus, knowledge and passion makes artists trust the process.”

To read the complete article, continue on to Billboard.

10 Steps To Become An Entrepreneur

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Small business owners

Starting a business involves planning, making key financial decisions, and completing a series of legal activities. Learn how to get started on your business in 10 steps.

Conduct market research

Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.

Write your business plan

Your business plan is the foundation of your business. It’s a roadmap for how to structure, run, and grow your new business. You’ll use it to convince people that working with you — or investing in your company — is a smart choice.

Fund your business

Your business plan will help you figure out how much money you’ll need to start your business. If you don’t have that amount on hand, you’ll need to either raise or borrow the capital. Fortunately, there are more ways than ever to find the capital you need.

Pick your business location

Your business location is one of the most important decisions you’ll make. Whether you’re setting up a brick-and-mortar business or launching an online store, the choices you make could affect your taxes, legal requirements, and revenue.

Choose a business structure

The legal structure you choose for your business will impact your business registration requirements, how much you pay in taxes, and your personal liability.

Register your business

Once you’ve picked the perfect business name, it’s time to make it legal and protect your brand. If you’re doing business under a name different than your own, you’ll need to register with the federal government, and maybe your state government, too.

Get federal and state tax IDs

You’ll use your employer identification number (EIN) for important steps to start and grow your business, like opening a bank account and paying taxes. It’s like a social security number for your business. Some — but not all — states require you to get a tax ID as well.

Apply for licenses and permits

Keep your business running smoothly by staying legally compliant. The licenses and permits you need for your business will vary by industry, state, location, and other factors.

Open a business bank account

A small business checking account can help you handle legal, tax, and day-to-day issues. The good news is it’s easy to set one up if you have the right registrations and paperwork ready.

Continue on to sba.gov to read the complete article and more small business news.

4 Tips for Responding to “Sell Me This Pen” in an Interview

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interview sign

You’re in a job interview for a sales position, and things are going well. Then the interviewer presents the challenge that you knew to expect (yet were still dreading): “Sell me this pen.”

This type of prompt is enough to send your stomach plummeting to your shoes. It’s challenging to think on the fly to begin with, and when that’s combined with the fact that your nerves are running high, it’s common to draw a blank and stare at that pen completely slack-jawed.

Fortunately, like any other type of job interview question, a little preparation and practice can help you knock your response out of the park.

So what do you need to know to effectively answer a “sell me something” interview question? We’re covering all of the details right here.

Why Do Interviewers Ask This Question?

As you might guess, this type of question is frequently asked in interviews for sales positions.

While a pen is a common default object, that’s not the only scenario for this type of sales prompt. Your interviewer might say, “Sell me this bottle of water” or even simply, “Sell me something” and then have you choose an item in the room and state your pitch.

It’s tempting to think that they’re only asking this to stump you or put you in a tough spot—and honestly, that’s partially true.

“Sales can be a very high-pressure job. Interviewers want to see how you answer the question, not necessarily what you say,” says Neely Raffellini, Muse Career Coach and founder of the 9 to 5 Project. “Do you respond with confidence? Do you seem genuine?”

In any sort of sales role, you’ll occasionally find yourself in sticky situations. So interviewers don’t ask this question with the expectation that you’ll have a flawless response (although that certainly doesn’t hurt!). Instead, they simply want to observe how you react under pressure.

4 Tips for a Solid “Sell Me This Pen” Answer

It’s comforting to know that employers are more interested in your overall demeanor—as opposed to only the content of your response.

However, you still need something to say (and ideally, it’ll be effective and impressive). Here are four tips to help you craft an impactful answer to this common question.

1. Be Confident

Remember, the primary reason your interviewer is asking this is to gauge how well you respond when you feel pressured or caught off guard.

Even if you don’t have a perfectly polished sales spiel to whip out at a moment’s notice, do your best to display a level of confidence as you work your way through your answer.

Sit up straight, maintain eye contact, speak clearly, and smile. Those nonverbal cues will go a long way in making you seem poised and self-assured—regardless of the actual content of your sales pitch.

2. Highlight a Need

In a famous scene in the movie The Wolf of Wall Street, Leonardo DiCaprio’s character tells a salesperson, “Sell me this pen.” The salesperson immediately takes the pen from DiCaprio and then asks him to write his name down—which is impossible to do without any sort of writing utensil.

“The purpose is to prove that he needs the pen,” explains Dan Ratner, a former account executive at The Muse.

While you might not replicate that exact approach, this is definitely a tactic that you can borrow when answering this question yourself.

The best place to start is by asking questions. The temptation is strong to jump right in with a long-winded sales pitch. But remember that a good salesperson takes the time to learn about the needs, goals, and challenges of their prospective customers so that they can tailor their pitch to their audience.

“Your goal is to dig deeper and to understand why they need whatever you’re selling,” adds Ratner. “Usually, this can be ascertained by simply asking, ‘why?’”

Ratner demonstrates the power of asking this type of question with the below interview question and answer example:

Interviewer: “Sell me something.”
Candidate: “Okay, what do you need?”
Interviewer: “A new car.”
Candidate: “Why do you need a new car?”
Interviewer: “My car’s a gas guzzler and I want something that has better MPG.”
Candidate: “Why do you want better MPG?”
Interviewer: “I’m tired of spending tons of cash to fill my SUV. I want to save money.”
Candidate: “Why is it important to you to save money?”
Interviewer: “I’m saving up to buy a house.”
Candidate: “What I hear is you’re in need of a car that helps save you money in the long run so you can buy a home. Is that right?”
Interviewer: “Yes, exactly.”
Candidate: “How serendipitous! I’m in the business of selling electric cars. I’d love to get you started on your dream as a homeowner. Do you prefer cash or credit?”

3. Emphasize the Features and Benefits

In addition to connecting your sales pitch to specific needs, it’s also helpful to call attention to the features or benefits of whatever you’ve been asked to sell. This is all about setting up a distinct value proposition for that item.

“For example, does your pen write with very smooth ink? How will that benefit them? Maybe it can help them write faster or more effortlessly. Does your pen have red ink? Red ink will help their markups stand out on a page,” shares Raffellini.

Raffellini says that selling these unique attributes or perks is a tactic she has used herself in job interviews.

In her first sales interview, “the interviewer [who] asked me this question already had a pen sitting in front of them and pointed to the pen sitting in front of me saying, ‘Sell me that pen.’ I realized that the interviewer didn’t need a pen, so I explained why I would choose the pen that I had in front of me. It worked, because I got the job!”

4. Don’t Forget to Close

The close is the most important part of the sale, but it’s also an easy one to forget when you know that the interviewer won’t actually be cutting you a check for that pen of yours.

The last piece of your response is the portion when you can really end on a strong note and leave a lasting impression, so don’t fall into the trap of leaning on something weak like, “So yeah, that’s how I’d sell that…”

Instead, summarize the main points you made and then show the interviewer you know how to close by actually making the ask (like you would in a real sales situation). That might look something like this:

“With its comfortable grip and smooth ink, this pen can help you increase your writing speed, save precious time in your workday, and get more done. Should we move forward with placing your order?”

When you’re on the hunt for any sort of sales position, you need to be prepared to answer some variation of the “sell me this pen” interview question.

The good news is that interviewers don’t expect that you’ll have a completely polished sales pitch ready to go—they’re mostly trying to discern how you respond in high-pressure situations.

Continue on tho The Muse to read the complete article.

Silicon Valley honors top Hispanic business leaders

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In accepting the first-ever Latino Business Leadership Awards handed out by the Silicon Valley Business Journal, nine individuals spanning a range of industries — venture capital, finance, technology, nonprofits and more — offered personal remarks that touched on their upbringing and gave hope to the future.

Here are excerpts from their remarks on Thursday, given during a luncheon at the Westin San Jose. Click on each name to read the full profile of each honoree.

Jimena Almendares, vice president of global expansion at Intuit Inc.

“I’m really proud of this. But I really think that I’m just a face of Latinos that came before. When I think about that, I think about my grandad. My grandad came from Mexico every summer to work at the fields picking cotton, and then he learned English. He ended up working at Continental Airlines, so that’s what allowed me to start traveling and have a better future.

“But I also think about all of the people that are making the Latino community at Intuit much better … To give you an example, we launched Mexico in four months — from an idea to actually launching a product in Spanish with care, support, legal entity, and a team and offices there in four months. We did it basically starting with two people, and then all of the Latinos raised their hands to say, ‘I want to help.’ … So what I really want to say is thank you, because I see the hard work from the people that got us here, but also the opportunity that we can have if we all come together. Because we’re Latinos, we work hard, and we have also a bright future ahead.”

Ed Alvarez, chief executive officer of Foundation for Hispanic Education

“My core is very simple. God blessed me with the opportunity after a career in law and sports to be something that I really believed in and was passionate about, and that was education. So, our school served the highest-needs families in East San Jose. We graduate them and we send them to college. I’ve been supported in this by just a great board. Some of us — I can look at three of them right now starting with John Sobrato, we’ve been together for 16 years in this journey — and so the board has just been tremendous. So this award, as far as I’m concerned, is a joint award for the board of the Hispanic Foundation, and the work that we do, so thank you.”

For the complete article, continue on to BizJournals.

American Indian College Fund Honors Wieden+Kennedy Co-Founder David Kennedy with PENDLETON Pathway Blanket

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Ryan_RedCorn_Bunky_Echo_Hawk

The American Indian College Fund and Pendleton Woolen Mills, the acclaimed lifestyle brand headquartered in Portland, Oregon, are introducing a new, exclusive blanket to the American Indian College Fund Collection to honor the contributions of David Kennedy, the co-founder of independent creative advertising agency Wieden+Kennedy.

For nearly 29 years, Wieden+Kennedy, has been a creative partner of the American Indian College Fund and led an effort that’s continued to raise awareness about the importance of higher education to ensure a better future for Native American people, their families, and communities. The agency, under the creative leadership of David Kennedy, has provided its public service media, creative design, and collaborative work with Pendleton Woolen Mills and the College Fund to design blankets for the American Indian College Fund Collection. Kennedy has also served as a member of the College Fund’s board of trustees.

Kennedy was presented with The Contemporary Pawnee Pathway blanket, designed by Bunky Echo-Hawk, an acclaimed Native American artist and longtime friend, at a reception in his honor at Wieden+Kennedy’s Portland offices on March 28.

The blanket is available at Pendleton retail stores and on their website at pendletonusa.com. A portion of the proceeds will benefit the American Indian College Fund and student scholarships.

Echo-Hawk first met David Kennedy while employed by the American Indian College Fund. They continued their friendship as their paths intersected in the art world. Echo-Hawk relied upon his experiences as a graduate of the Institute of American Indian Arts, a tribal college alumnus, and a friend of David Kennedy to inspire his blanket design.

Echo-Hawk said, “The blanket design is saturated in traditional Pawnee color theory and symbology, while also reflecting a contemporary flare. The blanket adheres to colors deemed sacred: red, white, yellow, black, and turquoise blue. The red, white, yellow, and black represent the four stages of life, from birth, to adolescence, to maturity, and finally, to death. But they also represent the four semi-cardinal directions (NE, SE, SW, & NW), as well as the four races of humankind. The four-pointed stars in the middle of the blanket represent the Milky Way, which is considered the Path of Departed Spirits in Pawnee culture. The repeating red and black elements are derived from Pawnee parfleche designs, specifically, from burden strap designs. According to our philosophy, life is an unending force, a path that we continue upon, persevering in education and accomplishment along the way, so that when we become ancestors traversing the Milky Way, future generations can look to us and learn.”

Echo-Hawk said the paint splatters are a nod to the creativity of David Kennedy, and are not geometric or symmetric, mirroring our life path, which is winding and sometimes messy. The turquoise blue represents the heavens, which are present above us in each stage of life and all around us, as symbolized by the blue border.

Cheryl Crazy Bull, President and CEO of the American Indian College Fund, said, “The College Fund’s national recognition inspires support for our mission—transforming the lives of American Indian students. We thank David Kennedy for the love and commitment that encourages others to give to our work so more Native students can go to college and so tribal colleges and universities can thrive. It is fitting that we are able to honor David on the 30th anniversary of the College Fund with a blanket that reflects his creativity, his generosity, and his belief that education is the answer.”

For those wishing to honor David Kennedy, in addition to the blanket, the David Kennedy Endowed Scholarship has been established in his honor. Individual donations can be made at collegefund.org/David.

About Bunky Echo-Hawk—Bunky Echo-Hawk (Pawnee/Yakama) is an internationally recognized visual and performing artist. His work is exhibited in national and international museum and gallery exhibitions. As a performance artist, he has performed in major venues throughout the country. His work is celebrated and widely collected and held in private and permanent collections globally. Echo-Hawk also enjoys commercial success as an artist, and has created work for non-profit organizations, corporations, and Tribal communities. He has created design work for Vans and has designed the Nike N7 Collection since 2010. As a muralist, Bunky is commissioned to install large public works of art throughout the country in various tribal communities, towns, and public places. Most recently, he has installed murals in American Airlines Arena in Miami, Florida, the home of the Miami Heat, and on the Northern Cheyenne Indian Reservation.

About Wieden+Kennedy—Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held global creative company with offices in Amsterdam, Delhi, London, New York City, Portland, São Paulo, Shanghai, and Tokyo. Wieden+Kennedy works with some of the world’s most innovative brands, including AB InBev, Airbnb, Coca-Cola, Delta Air Lines, KFC, Instagram, Nike, Procter & Gamble, Samsung, and Spotify.

Wieden+Kennedy was recently honored as Adweek’s US Agency of the Year and one of Fast Company’s Most Innovative Companies in Advertising. Learn more at wk.com.

About Pendleton—Setting the standard for classic American style, Pendleton is a lifestyle brand recognized as a symbol of American heritage, authenticity, and craftsmanship. With six generations of family ownership since 1863, the company recently celebrated 156 years of weaving fabrics in the Pacific Northwest. Known for fabric innovation, Pendleton owns and operates two of America’s remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology. Inspired by its heritage, the company designs and produces apparel for men and women, blankets, home décor, and gifts. Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, Korea, and Australia; Pendleton stores; company catalogs; and direct-to-consumer channels including the Pendleton website, pendleton-usa.com.

About the American Indian College Fund—Founded in 1989, the American Indian College Fund has been the nation’s largest charity supporting Native higher education for 30 years. The College Fund believes “Education is the answer” and provided 5,896 scholarships last year totaling $7.65 million to American Indian students, with more than 131,000 scholarships and community support totaling over $200 million since its inception. The College Fund also supports a variety of academic and support programs at the nation’s 35 accredited tribal colleges and universities, which are located on or near Indian reservations, ensuring students have the tools to graduate and succeed in their careers. The College Fund consistently receives top ratings from independent charity evaluators and is one of the nation’s top 100 charities named to the Better Business Bureau’s Wise Giving Alliance. For more information about the American Indian College Fund, please visit www.collegefund.org.

Photo: Artist Bunky Echo-Hawk (Pawnee-Yakama) poses with the Pathway blanket he designed in honor of Wieden+Kennedy founder David Kennedy. Photo by Thomas Ryan RedCorn (Osage).

 

Wells Fargo Collaborates with Diverse Chambers of Commerce For Leadership Development Program

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Chamber-Leadership-Alliance-2019

Today an alliance of diverse chambers of commerce, in collaboration with Wells Fargo, launched a new Chamber Leadership  Development Program to support diverse entrepreneurs in the U.S.

The alliance includes the National LGBT Chamber of Commerce, the U.S. Black Chambers Inc., the U.S. Hispanic Chamber of Commerce, and the US Pan Asian American Chamber of Commerce Education Foundation.

The diverse business communities represented by the alliance of chambers account for an annual estimated contribution of more than $3 trillion to the U.S. economy. The Chamber Leadership Development Program is aimed at educating and developing leaders of diverse state and local chambers of commerce to support diverse entrepreneurs. The program also will include university partners and will affect more than 400 chamber leaders through innovative programming designed to empower chamber leaders to better serve their local communities of diverse businesses.

“Diverse businesses are growing across the United States,” said Regina Heyward, senior vice president and head of supplier diversity at Wells Fargo. “Through the Chamber Leadership Development Program, Wells Fargo sees an opportunity to strengthen diverse leaders within the small business community and to support local chambers in capacity building.”

In 2019, the program will be offered to chamber leaders at the conferences of each of the alliance of diverse chambers organizations. The first session will be held at the US Pan Asian American Chamber of Commerce Education Foundation CelebrASIAN Procurement + Business Conference in Houston, Tx, June 4–5. It will be followed by the National LGBT Chamber of Commerce International Business and Leadership Conference in Tampa, Fla., Aug. 12–13; the U.S. Black Chambers National Conference in National Harbor, Md., Aug. 19–20; and the U.S. Hispanic Chamber of Commerce National Convention in Los Angeles, Ca, Sept. 28–29.

In addition to these in-person sessions, there will be two virtual sessions in 2019.

“The Chamber Leadership Development Program is an important step in strengthening our local diverse chambers across the U.S.,” said National LGBT Chamber of Commerce Co-Founder and President Justin Nelson. “With stronger diverse chambers in each city, we are able to provide more opportunity for local diverse business owners, concurrently strengthening local economies and increasing the ability for diverse business owners to scale their enterprises —underscoring our importance to the small business engine that makes the U.S. economy run.”

Ron Busby, U.S. Black Chambers president & CEO, noted, “The Chamber Leadership Alliance develops and empowers diverse chamber leaders while providing unique educational opportunities on how to grow and build their local organizations for the benefit of its small business community members.”

Susan Au Allen, National President and CEO of the US Pan Asian American Chamber of Commerce Education Foundation, said, “We are proud to be a stakeholder in the Chamber Leadership Alliance, a collaboration spearheaded by Wells Fargo, that addresses critical nonprofit business organization leadership gaps in our diverse business communities. Our shared vision is to cultivate chamber leaders who will become innovators, beacons, and change agents — thus collectively building a framework for sustainable business growth and success for our respective constituents and the wider community.”

Ramiro Cavazos, U.S Hispanic Chamber of Commerce president and CEO said, “The U.S. Hispanic Chamber of Commerce is proud of our intersectional partnership with other alliance members, and we are excited about the benefits this will bring to all of our members. With sponsors such as Wells Fargo, we reaffirm our its commitment to Hispanic- and diverse-owned businesses to provide resources for our community that are just as timely as they are innovative.”

About the National LGBT Chamber of Commerce
The National LGBT Chamber of Commerce (NGLCC) is the business voice of the LGBT community and is the largest global advocacy organization specifically dedicated to expanding economic opportunities and advancements for LGBT people. NGLCC is the exclusive certification body for LGBT-owned businesses, known as LGBT Business Enterprises (LGBTBEs). nglcc.org

About the U.S. Black Chambers, Inc.
The U.S. Black Chambers, Inc. (USBC) provides committed, visionary leadership and advocacy in the realization of economic empowerment. Through the creation of resources and initiatives, we support African American Chambers of Commerce and business organizations in their work of developing and growing Black enterprises. usblackchambers.org

About the U.S. Hispanic Chamber of Commerce
The USHCC actively promotes the economic growth, development, and interests of more than 4.37 million Hispanic-owned businesses, that combined, contribute over $700 billion to the American economy every year. It also advocates on behalf of 260 major American corporations and serves as the umbrella organization for more than 200 local chambers and business associations nationwide. ushcc.com

About the US Pan Asian American Chamber of Commerce Education Foundation
Founded in 1984, USPAACC promotes, nurtures and propels economic growth by opening doors to procurement, educational and professional opportunities for Pan Asian Americans and their business partners in corporate America, the federal, state and local governments, and the small and minority business communities in the United States, and the Asia-Pacific and Indian Subcontinent regions. uspaacc.com

About Wells Fargo:
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,800 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 37 countries and territories to support customers who conduct business in the global economy. With approximately 259,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune’s 2018 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.

NGLCC

For additional information, please visit  nglcc.org.

With Peabody Award, Rita Moreno is first Latina to attain unique ‘PEGOT’ class

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Actress Rita Moreno poses for camera at a Hollywood event

By Nicole Acevedo

Rita Moreno’s alphabet of awards is gaining another letter. The Peabody Awards organization recently announced it will honor the Puerto Rican actress, singer and dancer with the career achievement award.

That means Moreno, 87, will become the third person to achieve PEGOT status by winning a Peabody, Emmy, Grammy, Oscar and Tony award. Film director Mike Nichols and entertainer Barbra Streisand are the other two PEGOT winners.

“So proud to be the first Latino recipient,” Moreno said on Twitter. She is also the second person to ever receive the Peabody Career Achievement Award. The first recipient was legendary comedian Carol Burnett in 2018.

Moreno, who gained widespread fame in the film “West Side Story,” will be honored at the Peabody Awards annual gala in New York City on May 18.

“Rita Moreno is a unique talent who has not only broken barriers, but whose career continues to thrive six-plus decades after her acting debut,” Jeffrey P. Jones, executive director of Peabody Awards. “We are delighted to celebrate her many contributions to entertainment and media, as well as her passion for children’s programming and important social issues.”

Most recently, Moreno starred in three seasons of the popular Latino remake of Norman Lear’s classic sitcom, “One Day at a Time” on Netflix, which was nominated for a 2017 Peabody Award, She also signed on to be an executive producer in Steven Spielberg’s remake of West Side Story — a film in which she is also co-starring.

Moreno has also received other prestigious awards, such as The Kennedy Center Honor for her lifetime contributions to American culture and the Screen Actors Guild Life Achievement Award.

She was awarded the Presidential Medal of Freedom by President George W. Bush and the National Medal of Arts by President Barack Obama.

Continue on to NBC News to read the complete article.

‘Dora the Explorer’ is all grown up in a live-action movie

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Dora the Explorer Movie Poster

By Gwen Aviles

Last time viewers left Dora from Nickelodeon’s educational animated television series “Dora the Explorer,” the adorable Latina girl was embarking on adventures with her monkey-friend Boots and her talking purple backpack.

Her biggest enemy was Swiper, a thieving fox who could be stopped only if viewers chanted “Swiper, no swiping!” three times.

In “Dora and the Lost City of Gold,” an upcoming live-action movie based on the series, things get a bit more complicated for the adventurer, according to the first film trailer that dropped this weekend.

Dora’s parents, portrayed by Michael Peña and Eva Longoria, think it’s time for Dora (Isabela Moner) to gain some stability in her life and decide to ship her off to live with her cousin Diego (Jeffrey Wahlberg). Meanwhile, they’ll be exploring an ancient city covered in gold, while Dora attempts to adjust to the structured high school life — a difficult task for a girl who grew up in the jungle.

Just as Dora is starting to get used to school, she and her new friends are kidnapped on a class field trip. In this action-movie reminiscent of the “Spy Kids” series, they must escape and track down Dora’s parents. Luckily for them, a family friend, Alejandro Gutierrez (Eugenio Derbez), arrives to lend them a hand.

WATCH THE TRAILER!

Other talent includes Danny Trejo, who voices Boots, and Benicio Del Toro, who voices Swiper.

Continue on to Latino News to read the complete article.

Latino Executives from Nation’s Top Firms to Discuss Workplace Identity & Inclusion at HACE’s 37th National Leadership Conference

LinkedIn

 

The Hispanic Alliance for Career Enhancement (HACE), a national nonprofit organization devoted to the employment and advancement of Latino professionals, will be hosting its 37th National Leadership Conference with a theme of “Beyond Latinidad: Identity, Intersectionality & Inclusivity” on April 25-26, 2019 at the Radisson Blu Aqua Hotel in Chicago.

HACE’s National Leadership Conference includes career exploration, professional development, powerful networking and open dialogue to raise awareness of the many identities Latinos represent. Partners are invited to attend the career fair on the second day of the conference to showcase job opportunities to over 400 high-potential candidates and participate as experts in discussions focused on diversity & inclusion, recruitment practices and the multi-generational workforce.

“Currently there is a lack of leaders who represent our community. With our programs and services, we are able to shine a light and really feature Latinos that have made it, that are successful, to our younger generation so that they can envision themselves getting there,” said Patricia Mota, HACE’s President & CEO.

Interweaved throughout the Conference are key insights that explore the challenges the U.S. Hispanic community faces due to its continued underrepresentation in all sectors of society, despite being America’s largest diverse community – a market of more than 55 million Americans, representing $1.7 trillion of annual purchasing power, according to nonprofit We Are All Human led by Claudia Romo Edelman, who will keynote the national leadership summit luncheon. “At a time when so many Hispanics feel estranged and threatened, I cannot think of a more important priority for us than to unify as one U.S. Hispanic community,” Romo Edelman said. “I know in my heart it is what our Hispanic community needs at this pivotal moment in history.”

The conference will open up with a powerful panel of Hispanic and Latino leaders will discuss what Latinidad means to them, their individual identities, the intersection and impact of these identities, and how their stories help to foster spaces that build inclusivity.

Speakers include:

Vania Wit, Vice President, Deputy General Counsel, United Airlines
Michael Alicea, EVP, Global HR, Nielsen
Rosie Kitson, VP, System Integration Sales and Transition, AT&T
Lourdes Diaz, VP, Global Diversity and Inclusion, Sodexo
Patricia Mota, President & CEO, HACE
Anne Alonzo, President, American Egg Board Association

Awards Gala to Honor Latino Leaders

HACE’s annual awards ceremony honoring the accomplishments of its members and the generosity of its partners will take place on the evening of April 26, 2019.

Winners include:

Corporate Champion: AT&T
Latino Employee Resource Group of the Year: Jones Lang LaSalle
Servant Leader Award: Andrea Saenz, Chicago Community Trust
Leaders: David Romero, United Airlines; Marisol Martinez, Allstate; Yahaira G. Corona, Federal Reserve Bank of Chicago

Summit top sponsors include:

Eli Lilly & Company, McDonald’s, AT&T, Nielsen, Sodexo and United Airlines. Additional sponsors include AARP, Abbvie, Accenture, ADP, Advance Auto Parts, Army ROTC, HCSC Blue Cross Blue Shield, Barilla, BP, Central Intelligence Agency, Federal Reserve Bank of Chicago, Grainger, Hyatt, Navy Exchange (NEXCOM), Omnicom Group, PepsiCo, TIAA, U.S. Cellular, Verizon, Walgreens, Abbvie, DIAGEO, MillerCoors, Motorola Solutions, Burson Cohn & Wolfe and University of Chicago. (Sponsorship opportunities are still available).

CNET en Español Honors the Top 20 Most Influential Latinos in Technology

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Selected by the CNET en Español editorial staff, the list is comprised of professionals in STEM or creative fields that meet the following criteria: born in Spain or Latin America, or in the U.S. of Hispanic origin; working in the U.S. or at a company with operations in the country; and those who are in senior positions and involved in the decision-making processes or play key creative roles in the technology space.

“To be part of CNET en Español’s list of the 20 Most Influential Latinos in Tech for the second time is an honor,” said Pilar Manchón, Director of Cognitive Interfaces at Amazon. “Diversity is a very important aspect at all levels, but even more so in the field of artificial intelligence. My experience tells me that the most innovative solutions and opportunities often emerge from the confluence of different perspectives, disciplines and experiences. Diversity of thought, gender, education and points of view enriches the ecosystem, allows us to widen our perspectives and helps us advance in the right direction.”

This year’s list includes the following (in alphabetical order):

  • Manuel Bronstein – Vice President of Product, YouTube
  • Òscar Celma – Head of Research, Senior Director, Pandora
  • Alberto Cerriteño – Principal Art Director 3D for Everyone, Microsoft
  • Nonny de la Peña – Founder and Chief Executive Officer, Emblematic Group
  • Serafín Díaz – Vice President of Engineering, Qualcomm
  • Luis Domínguez – Avionics Systems Engineer, NASA Jet Propulsion Laboratory
  • Carlos Guestrin – Director of Machine Learning, Apple
  • César Hidalgo – Head of the Collective Learning Group, MIT Media Lab
  • Daniel Loreto – Engineering Manager, Airbnb
  • Diana Macias – Software Engineering Manager, Mobile and Front-end Development, Twitter
  • Pilar Manchón – Director of Cognitive Interfaces, Amazon
  • Jessica J. Márquez – Research Engineer, Human System Integration Division, NASA Ames Research Center
  • André Natal – Senior Speech Engineer, Mozilla
  • Charlie Ortiz – Director of the Laboratory for Artificial Intelligence, Natural Language Processing Nuance
  • Carolina Parada – Principal Deep Learning Engineer, Nvidia
  • Santiago Pina Ros – Software Engineer, WhatsApp
  • Joaquin Quiñonero Candela – Director of Applied Machine Learning, Facebook
  • Enrique Rodríguez – Executive Vice President & Chief Technical Officer, AT&T Entertainment Group
  • Katia Vega – Assistant Professor of Design, University of California, Davis
  • Alberto Villarreal – Creative Lead, Consumer Hardware, Google

12 Proven Strategies to Prepare for a Job or Career Fair

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Job-Fair-Attendees

Knowing the right way to prepare for a job fair can help you land the next great job on your career path. Whether you’re seeking your first job or your fifth job, attending a career or job fair is a smart strategy for marketing yourself to potential employers.

Forget reviewing hundreds of online ads or spending countless hours filling out applications and emailing resumes! At a job fair, you can connect directly with recruiters and hiring managers from a wide range of companies, learning about them as they learn about you.

Yet, knowing how to effectively prepare for a career fair means you’ll stand out from other attendees and ultimately find your next great career role. Follow these steps to make the most of every job fair you attend.

How to prepare for the career or job fair

A key contributor to your success will be in your preparation. Here are some tips:

If you can, pre-register for the event: This can include submitting your resume and/or other information just in case attending employers review your information before the fair.

Research the companies that are attending: Having a background on these organizations means you can ask specific questions about the job and company. “This impresses [company] representatives because it shows a genuine interest in them,” according to the UC Berkeley Career Center.

After researching, decide who you’ll talk with: By doing this, you don’t have to waste precious time wandering around and deciding who to start a conversation with. You’ll know when you walk in the door, greatly increasing your chances of success. If you can get a layout of the fair beforehand, you can make a “plan of attack” to see each employer in order of interest.

Prepare and print your resumes: Bring more than you need, as some companies may want more than one copy. If you have multiple job objectives, make sure you bring enough versions of each resume, and of course, be sure your resume is well-written and free of errors.

Create and practice your elevator pitch: This 30- to 60-second speech should explain who you are, what your skills are, and what your career goal is. This is one truly important piece of learning how to prepare for a career fair, and Carnegie Mellon University has a page with some great tips on creating a solid elevator pitch.

Prepare for potential interviews or interview questions: Check out this list of the most common interview questions and prepare your answers beforehand. This will ensure you present yourself professionally and help calm your nerves.

What to do on the day of the fair

Arrive as early as possible, come dressed appropriately for the job fair, and then follow these tips to make the most of your time:

Be confident and enthusiastic: Introduce yourself with a smile and a firm handshake. Companies are there because they want to meet you, and more importantly, make a hire. Be ready to give your elevator pitch when appropriate. If you’re still a student, talk about your academic and extracurricular experiences as well as your career interests.

Take notes if necessary: Do this especially “when you inquire about next steps and the possibility of talking with additional managers,” says the UC Berkeley career center. “Write down the names, telephone numbers, etc. of other staff in the organization whom you can contact later.”

Ask the company representative for a business card: This will give you all the information you need to get in touch with this person if necessary and to send a thank-you note for the time the representative spent with you. Believe it or not, many a candidate has won the job because of a thank you.

Network, network, network: In addition to the company representatives, make time to talk with other job seekers to share information on everything from the companies to job leads and get their contact information if possible. Also, definitely approach any professional organizations at the fair and get information for future networking opportunities.

Actions to take after the event

Once you’ve prepared for the career or job fair and then actually attended, there are a few important things to do once it’s over. Here’s what to keep in mind:

Follow up with company representatives you talked to: As mentioned above, send a thank-you note as soon as possible after the fair. Review your interest in and qualifications for the job and promise to follow up with a phone call. You can also attach another copy of your resume to the note or email.

Continue to network: Reach out to fellow attendees you talked with to share your experience of the job fair and ask about their successes. Tell them you’ll keep them in mind if you see an open position they might want and ask them to do the same for you. Join any of the professional organizations that were at the fair if they are appropriate to your career goals, as well.

In addition to the tips above, the University of Minnesota has advice from employers on various aspects of how to prepare for a job fair, which is helpful for both students and experienced professionals alike.

By following these guidelines at your next career fair, you’ll give yourself an excellent chance of landing that next great job in your career path.

Continue on to read the complete article at topresume.com