Latino Baseball Players Build Their Brand Through La Vida Baseball

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In Latino countries such as Mexico, Venezuela, and the Dominican Republic, baseball is king.  Kids grow up playing it, and the chosen ones who live out a dream to play in the Major Leagues, become icons.

In America, those players play in a foreign country.  They face challenges such as language barriers and the hardship of playing far away from home.

Throughout history, Latino players have become iconic stars.  In the 1960’s it was Roberto Clemente. Recently, David “Big Papi” Ortiz has been an icon both in the U.S. and in their home countries.

La Vida Baseball is here to raise the profile of these Latin players, and grow their brand in the social media age.

“Baseball throughout the Caribbean region, throughout Venezuela, northern parts of Colombia, is something that connects Latinos across nations, even as we take great pride in the work of those players from our own homelands and countries,” said Adrian Burgos, editor in chief of La Vida Baseball. “There are these moments of transcendence. For example, seeing a Francisco Lindor, who leaves Puerto Rico as a teenager for Florida and when he returns and hits that Home Run, the roar of the crowd is a roar that was so much about connection across a generation. It is similar to those Cubans who see the success of the Gurriel brothers and of Puig and Cespedes. Whether they’re on the island or they’re in the U.S., they take pride, ‘That’s one of us.’”

La Vida Baseball is a website that runs features on Latin stars. The site also profiles future stars. They also do not shy away from issues of prejudice and any other stories that would pertain to a Latin player or be of interest to fans of said players.

“The goal of La Vida baseball is to serve what we believe is an underserved market and create a sense of community for the Latino baseball fan by celebrating baseball,” said Jay Sharman, creator, and CEO of La Vida Baseball. “Creating that nexus of baseball culture and identity. We just saw that there was just an unmet need there and it seemed logical to all of us that it wasn’t being served and that we could engage a critical mass of fans around subject matter that they cared deeply about. If you can do that, there’s usually business that follows.”

The website does run ads and is a business.  The question though, is how does La Vida Baseball properly measure success? If people love Jose Altuve of the Astros, does that mean the mission statement is working?

For us, we look at engagement,” said Sharman. “If you step back and look at the digital media publishing landscape right now, there’s still a lot of lip service given to the size of audience or size of followers and things like that. We are really about people engaging with the content consistently on a daily basis. Whether it’s Javier Baez or Jose Altuve, what we want to do is find an angle on what’s going on in the baseball world that isn’t being covered by the major sports media companies. That tends to be the human interest stories, at that intersection of culture and Latino baseball.”

La Vida Baseball is in partnership with the National Baseball Hall of Fame. Storytelling is what the Hall does best, and they can help with the production of content.

“There are multiple ways that we measure our success,” said Burgos. “We do look at our social media follows on Facebook and on Twitter and on Instagram and how our audience is growing that way. But another measure of success is, we look to see how the players themselves are engaging our content. Are teams sharing our content? We will always produce quality work, but do the players find it compelling?”

Burgos added, “ A few weeks back, we posted a graphic of Yadier Molina with the Puerto Rican flag as a backdrop. And Yadier re-posted that on his Instagram. All these other players were commenting on how beautiful it was. It’s like, one person is like, “Who did that?” And it’s like, it’s La Vida (Baseball). Part of how we measure our success is both by the audience and also knowing, that the players make time to share our work, to sit with us, to talk with us and help them tell their stories.

Continue onto Forbes to read the complete article.

Google Doodle honors baseball great and humanitarian Roberto Clemente

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The Hall of Famer gave his life trying to help victims of a massive earthquake.

Roberto Clemente’s legacy as one of baseball’s greatest players is matched only by the memory of the selfless sacrifice he made trying to help others in need.

The son of a sugar cane worker in Puerto Rico, Clemente showed athletic promise at an early age, joining the Puerto Rican amateur league in 1952 at the age of 16 and signing a minor league contract with a Brooklyn Dodgers affiliate two years later. In July 1954, Clemente’s first home run in North America resulted in an extra-innings walk-off win for the triple-A Montreal Royals.

Later that year, the Pittsburgh Pirates made Clemente its first selection of the rookie draft. As a Pirate, Clemente would go on to win 12 Gold Gloves (tied for most among outfielders), four National League batting titles, two World Series rings, and the World Series MVP for 1971. He had a batting average of over .300 for 13 seasons and is credited with professional baseball’s only inside the park, walk-off grand slam.

He recorded his 3,000th and last hit during the final regular season at-bat of his career in 1972.

Hall of Fame numbers, for certain. But it’s also for Clemente’s humanitarian efforts that Google, in the spirit of Hispanic Heritage Month, dedicated its Doodle on Friday to the first Latin American player enshrined in Cooperstown.

Clemente spent much of his off-season involved in charity work, delivering baseball equipment and food to those in need in Latin American and Caribbean countries. After a 6.3 earthquake killed thousands and caused widespread damage to Nicaragua on Dec. 23, 1972, Clemente began arranging emergency relief flights to deliver aid to survivors.

After learning that the aid packages were being diverted by corrupt government officials, Clemente decided to accompany a New Year’s Eve flight to ensure the supplies were delivered to earthquake victims. But the plane, with a history of mechanical problems and overloaded by more than two tons, suffered an engine failure and crashed into the Atlantic Ocean immediately after takeoff.

The body of the pilot was found a few days after the crash, but the bodies of Clemente and three others who were on the DC-7 were never recovered. He was 38.

The next March, the Hall of Fame waived its candidate waiting period for Clemente, and he was posthumously inducted into Cooperstown with 393 out of 420 available votes.

Continue onto CNET to read the complete article.

Rizos Curls’ Julissa Prado Shares How Her Latino Upbringing Taught Her Essential Entrepreneurial Skills

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With her enviable mane of bouncy, pink-hued curls, Julissa Prado serves as a walking advertisement for the effectiveness of her products. Roughly one year ago, she officially launched Rizos Curls, an all-natural product line for curly-textured hair. In that short span of time, Prado has amassed 52k+ followers on Instagram, received up to a thousand orders per month, and quit her job to pursue her business full time. But though it might look like overnight success from the outside, her growing business is the result of many years of hard work and hard-earned lessons.

As Prado tells it, she couldn’t have reached this point without the help and support of her family and her larger Latino community, who served as the inspiration for her brand. “I always thought when I made Rizos Curls that I’d make something that would work perfectly for textures as diverse as those of my family’s. In the Latino community we have so many kinds of hair textures – wavy, curly ringlets, coily textures. I have tías that fall under all of those categories. I wanted to make something that allowed us to fall in love with our natural hair,” she explains.

For Prado, Rizos Curls has been a family affair – from consulting with her brother on her business plan, to running her fledgling company out of her parents’ and uncle’s houses, to learning key lessons about how to budget & save from watching her own father run his restaurant business.

Below, she explains how her upbringing helped her develop her entrepreneurial spirit and the skills to build a DIY business.

Your company is directly inspired by the Latino community – can you talk about how the idea came about?

I grew up in very predominantly Latino communities and neighborhoods [in Los Angeles]. I have a huge family, and when we were very young we all lived in one apartment building. Almost every unit was a different family member, so that can give you an idea of the culture and the environment that I grew up in. Growing up, I always saw how so much of my community had textured hair – they had wavy, curly, coily hair, a variety of textures. But they went to great lengths to straighten it, and not embrace it. There was a lot of self-hate around their hair. There was always this notion of ‘your hair is not done until it’s not curly.’

I remember the exact moment where I realized “Oh no, I can’t do this my whole life.” I was going to a quinceañera and my older cousins straightened my hair. Back then, in the hood, we didn’t have flat irons yet, so what they did was put my head over an ironing board and use a clothes iron. My hair was burning! I remember being over that ironing board and thinking “We’ve got to do better than this, we’ve got to figure out a way to feel good about our natural hair.”

So that’s where the idea first started. Even at a young age, I was aware that so many of my insecurities were connected to my inability to embrace my natural hair and myself in my natural state. Once I learned to love my hair it allowed me to love myself, and I wanted to create that feeling in my community. Rizos Curls is not just about the products. We’re a trifecta of the Three Cs: curls, community & culture.

What pushed you to make the leap and turn this interest into a career?

I’m very close to my [older] brother, and he’s the one who helps me a lot with Rizos. We’re very opposite. I’ve always led with my heart and emotion, and he’s ruled by logic. So when I decided I really wanted to go forward with this Rizos idea, I went to my brother with my business plan. I was still pretty young, around 15, and I presented the whole plan to him. He did all this market research – which years later, in business school, I learned is very important when you’re starting something new. Understanding your market, understanding the size of the demographic you’re targeting. He did that research on his own and was blown away. He couldn’t believe a product like Rizos Curls didn’t exist already.

Time passed, I went to college and grad school, and everything I learned, all the business acumen I acquired, all reaffirmed that I had to take this leap. Everything pointed me to, “You’re lucky no one’s jumped on this opportunity yet.” But it took me four years to figure out my product formulas, and I beat myself up a lot for taking so long. I was juggling it with getting a masters, working a full-time job, and maybe I just needed to trust the process. There were many times in that four year process of testing formulas that I didn’t get the results I wanted, and felt like giving up.

Continue onto Remezcla to read the complete article.

Raiders hire first female assistant coach in franchise history

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Like every member of Jon Gruden’s new staff, Kelsey Martinez’s first focus is coaching.

Then, every so often, the league’s only female strength and conditioning coach is approached by one of her peers; running backs coach Jemal Singleton, special teams coach Rich Bisaccia, and more.

They all want to thank Martinez for blazing a trail their own daughters can follow.

“That’s when it started to hit: ‘Oh, wow. This is a big deal,'” Martinez told Michael Gehlken of the Las Vegas Review-Journal. “To be an inspiration for them is huge to me.”

It’s a rarity to see a woman in on an NFL team’s coaching staff. Recently, Kathryn Smith (Bills) and Katie Sowers (49ers) became full-time staff employees.

But the Silver and Black has a history of trailblazing NFL hires, including Art Shell as the league’s first black coach and first Tom Flores as the league’s first Hispanic coach.

Oakland is currently the only team to list a female strength and conditioning coach on their team website, though. Linebacker James Cowser said he’s thankful he gets to work with Martinez.

“It instantly becomes business, and that’s what it’s all about,” Cowser told Gehlken. “I think that’s a testament to her and who she is because she’s able to get us to switch into work mode. We don’t think about male-female whatever. It’s just business and how can we get better.”

That’s what Martinez tries to bring to the Raiders‘ practice facility every day. According to Gehlken, she’s helping offensive linemen keep pace with Gruden’s faster offense, helping Cowser and his fellow linebackers bulk up.

She’s also helping to pave the way for an underrepresented group in the league. Martinez may want to focus on coaching, but she knows she’s setting an example as well.

“Don’t create limits on yourself,” Martinez said. “There’s many excuses or whatever that can be made, but at the end of the day, what do you love to do? I was able to find what I love to do, and that’s working for Jon Gruden every day. Why limit yourself?”

Continue onto the NFL Newsroom to read the complete article.

Discovery En Español Presents: “Sept19mbre: Relato De Un Sismo”

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The new original production honors the victims and heroes of one of Mexico’s most devastating earthquakes

A year after one of Mexico’s most tragic events, Discovery en Español premieres “SEPT19MBRE: RELATO DE UN SISMO”, a documentary featuring testimonies that portray the endless horror, strength, and solidarity of the Mexican people during one of the country’s most devastating natural disasters. The special premieres Sunday, September 16 at 10pm E/P.

The new original production highlights the value, nobility, and integrity of thousands of Mexican men and women cherished for their teamwork and humanitarian aid during this tragedy. The special shares the story of a family who witnessed the collapse of their children’s school, a survivor of a falling building in Mexico City, and the story of a man who lost one of his loved ones. The documentary also showcases the scientific approach and explains why Mexico has suffered this catastrophe.

“SEPT19MBRE: RELATO DE UN SISMO” was produced by Pacha Films in co-production with Cromática and Scopio. Michela Giorelli and Rafael Rodríguez are the executive producers for Discovery en Español and Luis del Valle is the executive producer for Pacha Films. The documentary will also be available in the “Discovery en Español GO” app. For more information, follow us on facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

The Legacy of Rickie Vasquez, ‘My So-Called Life’s Groundbreaking Gay Latino Character

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Long before Will & Grace normalized the LGBTQ community for TV audiences, Winnie Holzman’s one-season drama, My So-Called Life gave us Rickie Vasquez, a perfectly coiffed gay teenage boy who had a love for bold patterns and dark eyeliner. More than 20 years later, Wilson Cruz’s portrayal of Rickie remains relevant, highlighting how ahead of its time the character was for a ‘90s audience.

The teen drama followed Angela Chase (Claire Danes) and her group of friends at the fictional Liberty High school. As the show’s protagonist, Danes perfectly captured the isolation and confusion of growing into one’s own. In a voice-over, she describes high school as “a battlefield, for your heart,” and throughout the course of the show, the writers captured the complexities of teen angst and self-identity. In the pilot episode, we’re introduced to Rickie Vasquez in the girl’s bathroom as he’s rummaging through his best friend’s backpack in search of eyeliner. As Angela and Rayanne (A.J. Langer) dissect every move that heartthrob Jordan Catalano (Jared Leto) makes, Rickie is out of focus in the background meticulously applying eyeliner, indicating that it’s not the first time he’s slayed a smokey eye. The scene is so casual in that it doesn’t shine a spotlight on Rickie’s sexual identity, but rather, empathetically weaves it into the larger storyline.

Throughout 19 episodes, we followed Rickie as he worked his way through the emotional complexities that come with being gay in predominantly straight surroundings. He lived with an aunt and uncle who were emotionally and physically abusive, he was made to feel alienated in the girl’s bathroom in which he sought solace, and he had to find some semblance of normalcy after his family moved away without telling him. We learn – after his English teacher asks him what Rickie is short for – that his real name is Enrique.

Never really feeling 100 percent comfortable in his own skin, Ricky confides in a friend, “You blend in, unlike me, who basically never will.” Ricky’s family, school, and emotional dilemmas were never neatly wrapped up at the end of an episode. Just like real life, they are constant threads that flowed with the overall narrative and didn’t propel the story forward as a “special episode” so common in teen shows of the ’80s and ’90s.

Continue onto Remezcla to read the complete article.

The key to Supreme Court Justice Sonia Sotomayor’s successful journey? It’s books

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“I saw the possibilities of things that I could have never imagined without reading,” Sotomayor, the first Latina Justice to sit on the U.S. Supreme Court, said.

She has one of the most influential positions in the country, but as a girl who did not grow up privileged, Supreme Court Justice Sonia Sotomayor credits her incredible journey to one thing.

“The key to success in my life, it’s the secret that I want to share with kids and how I became successful. I’m here as a Supreme Court Justice only because of books,” said Sotomayor.

The first Latina Supreme Court Justice spoke to a packed main hall of over 2,000 people at the Walter E. Washington Convention Center on Saturday at the 18th annual Library of Congress National Book Festival.

Organizers said Sotomayor is the first children’s book author invited to speak on the main stage at the festival. After the main hall filled up, several hundred more watched on monitors in the hallways.

“I wish every kid here could see that if I can do it so can you!” said Sotomayor.

An avid reader growing up, Sotomayor’s new book for young readers, “Turning Pages: My Life Story,” is a richly illustrated book that chronicles her life growing up in New York City.

“Reading books opened the world to me. Especially for children growing up in modest means as I did, books give you the chance to explore the wider world. Television and especially now the Internet don’t let you imagine,” said Sotomayor.

As a young girl growing up with limited economic means, it was a chance to explore and imagine a world beyond where she was living, with endless possibilities at her fingertips as she turned the pages.

“The power of words is in creating pictures in your mind and that is very special. As a child, I explored the world through books. I saw the possibilities of things that I could have never imagined without reading,” said Sotomayor. “I could have never imagined traveling to faraway places and now I do it, but that wish to meet other people and go other places came from reading. Books were the key to deciding to become what I am today.”

Continue onto NBC News to read the complete article.

Olympic Gymnast Laurie Hernandez Is Getting Her Very Own Barbie

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Hernandez will be the newest doll in Mattel’s Barbie “Shero” line.

Calling all Laurie Hernandez fans: You will soon be able to buy a Barbie doll made in her likeness.

Barbie is creating a doll that looks like the Olympic gymnast for Mattel’s “Shero” line, which includes dolls in the likenesses of director Ava DuVernay, dancer Misty Copeland and fellow Olympic gymnast Gabby Douglas and fencer Ibtihaj Muhammad. Hernandez’s Barbie is fully posable (so everyone can do gymnastics with her) and comes with two leotards and a gym bag.

“Girls need more role models like Laurie, because imagining they can be anything is just the beginning, and seeing that they can makes all the difference,” a spokesperson for Mattel told HuffPost.

Hernandez, 18, told HuffPost she is honored to have her very own Barbie and to be in the company of such amazing women.

“I was so excited to know that I would have a Barbie that looks like me,” she told HuffPost.

“It’s such an honor knowing that I’m a Barbie Shero along with many other incredible women like Misty Copeland and Ashley Graham,” Hernandez continued. “I am so excited that kids are going to be able to grow up with people that I looked up to as well, and hopefully they can see me as an inspiration too.”

Hernandez competed on the U.S. women’s gymnastics team during the 2016 Olympic Games in Rio de Janeiro where she won gold in the team event and silver on the balance beam. At just 16 years old, Hernandez became the third Latina in history to make the women’s Olympic gymnastics team, and the first U.S.-born Latina to make the team since 1984.

Aside from ensuring that the doll looked like her, Hernandez said the most important detail of the design process was her Barbie’s curly hair.

“I remember always wanting to straighten my hair as a kid, but now that I’m older I’m embracing these curls. I love how crazy and messy they are,” she said. “Now that there’s a doll that has my curls, little girls out there with curls are going to look at her too and be able to say ‘Wow she looks like me’ and find comfort in that.”

Hernandez added that she’s on “cloud nine” knowing that she’s in the company of trailblazing women like Douglas, Copeland and Muhammad.  

“I think that all of these women are big catalysts for the younger generation to watch and see how they do things and to know that we’re all so different,” she said. “I definitely see it as a responsibility as well. I recognize that I do have a platform and that people are watching what I do and I can use that for good.”

Continue onto the Huffington Post to read the complete article.

Wilson Cruz: Advocating for LGBTQ+ Youth

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Wilson Cruz and fans

It hasn’t been an easy road to success for actor, activist, or self-proclaimed “actorvist” Wilson Cruz. It was scary to play Ricky Vazquez on My So-Called Life in 1994, one of the first LGBTQ+ characters on television. But Cruz, as he says, “had the benefit of the ignorance of youth” that allowed him to go for the roles where he could represent both of the communities he comes from.

“Every actor has something that they have to work against, and this just happens to be mine,” he said. A true trailblazer, he knew that what he was doing will eventually make it easier for someone else to pursue this career as well.

“There weren’t many openly gay actors of color that I could really look to at that time, and I loved the idea of being able to be that for someone else.” Knowing this helped him enter auditions with the thought that he had an army of people—who he hadn’t even met—rooting for him.

Cruz hasn’t settled with being a trailblazer only television, however. In 2012, he joined GLAAD, an organization dedicated to supporting representation and inclusion of the LGBTQ+ community in media. The work he did with GLAAD made him more practical and less idealistic, though no less passionate about activism. The day-to-day work the organization did was hard and took time but, in the end, a difference was being made. Though he no longer formally works for GLAAD, Cruz still has a role in many of their projects and loves to help when he is needed.

Currently, his activism goals include supporting all minorities and advocating for LGBTQ+ youth. Panel speaking at GLAADCruz feels that there needs to be more unified support across identities. The best way to protect the progress that has been made and continue to move forward is for minorities to stand in solidarity and support each other. He is also passionate about supporting queer youth and making sure they are safe and protected at school. He is on the board of directors for GLSEN, an organization dedicated to making sure K–12 students who are members of the LGBTQ+ community are safe and treated with respect.

Photo: BEVERLY HILLS, CA –  (L-R) GLAAD Director of Entertainment Research and Analysis, Megan Townsend, actors Stephanie Beatriz of ‘Brooklyn Nine-Nine’ and Wilson Cruz of ’13 Reasons Why’ and ‘Star Trek: Discovery,’ creator/executive producer of ‘How to Get Away With Murder’ Peter Nowalk, Lena Waithe of ‘Masters of None,’ and executive producer of ”Wynonna Earp” Emily Andras . (Photo by Frederick M. Brown/Getty Images)

Cruz advises youth considering coming out to build a network of support first, to ensure that no young person faces the prospect of being homeless or forced to drop out of school. Before coming out to the people around you, it is important to have an adult you can trust for support because Cruz’s first concern is for the safety and mental health of the community. And, for those who are not aware, he also advises reaching out to the local LGBTQ+ support systems in your area. Many major cities have an LGBTQ+ community center with a youth program and can be found on LGBTCenters.org.

Cruz is also an advocate for Puerto Rico’s relief, particularly as we head into another hurricane season. For his last birthday, he utilized Facebook’s feature for donations and was able to raise $10,000 for the Hispanic Federation in support of Puerto Rico’s hurricane relief. He encourages everyone to consider supporting the efforts and cause.

As an actor, Cruz has made great strides, bringing the first openly gay character to life in the Star Trek series. Most of the time, roles are not written specifically for an LGBTQ+ Latino male, but Cruz considers it his job to convince the casting directors otherwise. He has to give them the option of choosing him and has to show them he is just as powerful, funny, and moving as the person they have in mind, and he enjoys that challenge. Cruz feels that has become the job of creative people of color “to change people’s idea of what’s powerful and what’s funny and what’s beautiful.” It’s not an easy task, but through his career, he has managed to do just that.

Photo: Premiere Of CBS’s “Star Trek: Discovery” – Red Carpet Angeles, California.  (Photo by Todd Williamson/Getty Images)

Moving forward, Cruz has many projects through which he will continue to represent the Latino and LGBTQ+ communities. The second season of 13 Reasons Why is now streaming on Netflix, season two of Star Trek: Discovery production is underway, and he is the co-executive producer of the upcoming documentary Out of the Box, which will explore the history of LGBTQ+ in television and how they have been represented, as well as how it has evolved and impacted culture and politics. With every project, role, and movement, Cruz continues to empower minorities and pave the way for more representation and equality.

Wilmer Valderrama Set to Produce Series About Mexican-American WWII Heroes

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With Independence Day just having passed, many reflected about how the holiday – alongside Memorial and Veterans Day – seems to solely focus on Anglo-Americans who lived and fought to make the country what it is. In 2014, author Dave Gutierrez self-published Patriots From the Barrio, a thoroughly researched story about the Mexican-American men who fought in the Thirty-Sixth Division, 141st Regiment, Second Battalion, Company E during WWII; most of whom were from El Paso.

Towards the end of 2017, Deadline reported that Venezuelan-Colombian actor Wilmer Valderrama had secured the film and TV rights to Gutierrez’s book with the intention of developing it. When asked about the project Valderrama stated, “I’m honored as a proud Latin American to amplify the courage and contribution of these incredible men.” Earlier this year, during a series of speaking engagements Gutierrez went on to promote the novel, it was revealed that the actor’s production company WV Entertainment is leaning towards turning the book into a series.

The war feature, whether it be television or film, is still an incredibly white-centric story with Latinos and African-Americans often playing cursory characters. Gutierrez’s book seeks to open up the kinds of stories we associate with war, showing us the men who sacrificed much and just happened to be Latino. Development takes time, so here’s hoping WV Entertainment is actively working on this to give audiences something new to watch in the near future.

Continue onto Remezcla to read the complete article.

Marysol Castro, Mets’ first female PA announcer and MLB’s first Latina, hits it out of the park

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Marysol Castro remembers a hot and humid summer day between third and fourth grades. She was playing stickball with her brothers and neighbors in her native Bronx, New York, and she remembers some boys looking at her with disdain when she hit her first home run.

She noticed the looks, but it didn’t stop her, and it certainly hasn’t stopped her yet.

Castro, who’s about to turn 44, has spent a little over a month in her job as the first female public address (PA) announcer for the New York Mets and the first Latina PA announcer in Major League Baseball.

“This month has been incredible,” said Castro, speaking to NBC News from her new “office” in Citi Field. “The minute I open this door and look at this view, I realize how incredibly fortunate I am.”

During her two-decade career, Castro has worked in local TV news and has been a national network weather anchor on ABC’s “Good Morning America,” and on the “The Early Show” at CBS, as well as a reporter on ESPN — all positions often dominated by men.

“I’ve worked really, really hard,” said Castro.

Sporting feminine wedge sandals and bright red nail polish, Castro is petite, yet she speaks with an authoritativeness and power that shows she’s used to hanging with the guys and isn’t afraid to speak her mind.

Castro was ambitious at an early age; she recalls first wanting to be the shortstop for her hometown team, the Yankees, and then wanting to go into politics. At 12, she decided on her own that she would get a full scholarship to boarding school, and she did. Castro says she knew the world was bigger than the Bronx, and she wanted to see it and learn about it.

She taught English at Poly Prep Country Day School in Brooklyn, and it’s there, Castro says, where she learned the power of real communication. After attending Columbia University’s Graduate School of Journalism, she began her career in broadcasting.

A ‘BRIDGE BUILDER’ FOR MLB’S GROWING LATINO AUDIENCE

The new PA announcer is proud of her job and of being a Latina role model.

“In almost every job I’ve had, I’ve been the only Latino,” said Castro. “We have to reflect the eyeballs that watch us.”

Both of Castro’s parents were born and raised in Puerto Rico. Her father, who passed away when she was 10, was a U.S. Navy veteran, a NYC bus driver and was active in the Young Lords, a groundbreaking civil rights group, as well as other community organizations.

Landing her new position “means everything,” said Castro, because she gets to “be a bridge builder for other Latinos” at a time when Hispanic-viewing baseball audiences are at an all-time high in the U.S.

A study showed that the addition of international players to MLB teams, many from Caribbean and Latin American countries, have resulted in a jump of millions in profits. As of last year, MLB players hailed from 19 countries, including the Dominican Republic (93 players), Venezuela (77) and Cuba (23).

Continue onto NBC News to read the complete article.