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Ana Paula has a 20-year international experience in the IT industry, and has devoted her career to strategic business development, operational excellence, change management of large and multicultural organizations and innovative leadership. Since joining IBM in 1996, Ana has held a series of leadership positions such as Services Director for Financial Services Industry for IBM Latin America, Vice President Software Group for IBM Brazil, and Vice President Software for IBM Greater China Group.
In 2017, she returned to Latin America as General Manager for the regional technology services organization. In July of the same year, Ana was appointed General Manager for IBM Latin America responsible for all the operations of the company in the major countries across South America and Mexico.
What skills and experience have you developed over your career to lead you to this position?
I started my career as a Sales Rep in IBM and have since done a number of roles which have enabled me to build on my skills and experience. Then I moved on to bigger accounts in the Financial Services Industry in our large office in São Paulo. I went from sales rep to business unit manager and after 10 years, I had an international assignment in the US as the Chief of Staff for our General Manager for the Americas. It was a great opportunity to see the company from a strategic perspective, develop relationships and a network that would help in in future roles and see how a senior executive of the company operates in their day-to-day.
15 months later, as the assignment finished, I returned to Latin America to our Services organization (Global Technology Services) running Strategic Outsourcing. This was my first job managing a full P&L with the mission to identify and develop new businesses, grow existing clients, approve investments, optimize cost structures. Certainly a very fascinating role given the breadth and complexity as well as the opportunity to manage a business end-to-end.
After that, I ran Software Group for Brazil with responsibility for all the software brands and services which opened the door for another assignment – Software in Greater China Group. Experiencing a whole different culture in a country so different from my own allowed me to significantly broaden my perspective, both professionally and personally. It expanded my horizons and made myself more resilient but also allowed me to develop something I have never experienced before…being vulnerable. Needing other people to accomplish the most basic things (like going to the bank), makes you humble and teaches you how to ask for help. I returned back to Latin America last year, first running GTS Latin America for a few months and then taking up the General Management role for the whole region.
What is your favorite thing about being an IBMer?
I love being part of a company that has had such an impact on the development and progress of humankind. IBM never stops doing amazing things, it is constantly evolving and defining the future.
Can you tell us about the work you do outside of your role as GM LA at IBM, for example the work with JA Americas?
I am a member of the board of JA Americas—a non-profit organization focused on the professional development of young students—which a very rewarding role I thoroughly enjoy. It is great to see the students develop as a result of our mentoring and advice which covers a range of topics such as the skills of the future and talent.
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