What makes HISPANIC Network Magazine a top minority magazine?

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According to the Census Bureau, an estimated 57.5 million Hispanics live in the U.S., accounting for approximately 18% of the country’s population.

This number is expected to rise and with it comes more opportunities to discuss diversity and inclusion in society and the workplace.

Currently, there are more than four million Hispanic-owned businesses throughout the U.S., and their revenues have climbed to more than $700 billion, according to the U.S. Hispanic Chamber of Commerce. In fact, Hispanic-owned businesses are growing in number at a rate that is 15 times the national rate.

Coming alongside the community in this exciting period of growth is Hispanic Network Magazine, a publication for anyone looking to engage with a minority magazine, latino magazine or hispanic magazine.

HISPANIC Network Magazine is a resource to assist businesses with their multicultural hiring and supplier needs. The goal of the hispanic magazine is to create an environment of teamwork in which Latin Americans and other minorities have access to all applicable business and career opportunities.

The Hispanic community is making strides in education, politics, government and the labor force. They have demonstrated their ability and determination to break barriers and expand their influence. Within the pages of HISPANIC Network Magazine, you will find stories that illustrate the ingenuity and resilience of Hispanic Americans and other minority populations.

HISPANIC Network Magazine has covered ‘Jane the Virgin’ star, Gina Rodriguez and how she balances social responsibility alongside stardom. Read about when Rodriguez decided to put her allotted FYC spend from CBS TV Studios toward paying for the education of an undocumented high school student here.

The magazine has also covered the 35-year-old Air Force veteran who made history by becoming the first openly gay candidate elected to public office in the South Texas town of Del Rio. Read this story online at HISPANIC Network Magazine here.

With sections dedicated to the topics of business, careers, education, entertainment, events, finance, government, health, Hispanic lifestyle and technology, this hispanic magazine provides the latest, most important diversity news, covering virtually every industry, business and profession. This includes up-to-date statistics on workforce diversity, as well as business-to-business trends.

In addition to the latest news and human interest stories that impact the Hispanic community, we offer both recruitment and business opportunities, along with accurate, timely conferences and event calendars.

HISPANIC Network Magazine (HNM) serves as a hub for content that highlights and celebrates the minority community so that those who identify with this population feel supported in their professional and personal endeavors. As a Hispanic American most can appreciate the difficulties their family has endured and most recognize that their experience has molded them into the person they are today.

Latino magazines like HNM understand the importance of community and are proud to spotlight inspiring role models and notable mentors. These are the stories that are going to empower others to create the legacy of diversity and inclusion that HNM stands for.

Starting a Business? Steps every entrepreneur needs to know

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Woman Opening A Store

Confused about the planning, legal and regulatory steps you should follow? Did you know that home-based businesses are required to hold permits to operate legally in most states? What about incorporation? Many new businesses assume they need to incorporate or become an LLC from the get-go—but the truth is, more than 70 percent of small businesses are owned by unincorporated sole proprietors (although even this group is required to register their businesses).

So, variables aside, there are still some fundamental steps that any business needs to follow to get started. Below are steps that can help you plan, prepare, and manage your business—while taking care of the startup legalities. Not all these steps will apply to all businesses, but working through them will give you a sense of what needs your attention and what you can check off.

Write a Business Plan

Yeah, yeah, you know you should write a business plan whether you need to secure a business loan or not. The thing is, a business plan doesn’t have to be encyclopedic and it doesn’t have to have all the answers. A well-prepared plan—revisited often—will help you steer your business all along its growth curve. Try to think of your business plan as a living, breathing project, not a one-time document. Break it down into mini-plans—one for marketing, one for pricing, one for operations, and so on.

Get Help and Training

Starting a business can be a lonely endeavor, but there are lots of free in-person and online resources  that can help advise you as you get started. Check out what‘s offered at your Small Business Development Centers; SCORE, at score.com (which offers free mentoring services); Women’s Business Centers, your local U.S. Small Business Association (SBA) office, or the US Business Leadership Network® (USBLN®).

Choose Your Business Location

Where you locate your business may be the single most important decision you make. Many factors come into play such as proximity to suppliers, the competition, transportation access, demographics, and zoning regulations.

Understand Your Financing Options

You may choose to bootstrap, fall back on savings, or even keep a full-time job until your business is profitable, but if you are looking for an external source of financing, these resources explain your options.

Decide on a Business Structure

Going it alone or forming a partnership? Thinking of incorporating? What about an LLC? How you structure your business can reduce your personal liability for business losses and debts. Some choices can give you tax benefits. To help you determine the right structure for your business, the SBA can provide an overview of your options, information on how to file the necessary paperwork in your state, and the tax implications of your decision.

Register Your Business Name (“Doing Business As”)

Registering a “Doing Business As” name or “trade name” is only needed if you name your business something other than your personal name, the names of your partners, or the officially registered name of your LLC or corporation.

Get a Tax ID

Not every business needs a tax ID from the IRS (also known as an “Employer Identification Number” or EIN), but if you have employees, run a business partnership, a corporation or meet certain IRS criteria, you must obtain an EIN from the IRS. You’ll also need to start paying estimated taxes to the IRS; visit irs.gov for more about this process.

Register with Tax Authorities

Employment taxes, sales taxes, and state income taxes are handled at the state-level. Visit sba.gov to learn more about your state’s tax requirements and how to comply.

Apply for Permits and Licenses

All businesses, even home-based businesses, need a license or permit to operate. The SBA provides a guide explaining permits and licensing and includes a handy “Permit Me” tool that lets you determine what your permit and licensing needs are, based on your zip code and business type.

The SBA is one of your best resources for establishing, operating and growing your business.

Source: SBA

This Latina VP Believes This One Trick Will Help Build A Diverse Pipeline

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Carly Sanchez has led with a people first mindset since the beginning of her career in higher education, now as the Executive Vice President and Head of Talent Acquisition Strategy and Delivery at Wells Fargo she is able to scale her impact.

“[My role] encompasses the leadership of all team member hiring globally for positions across Wells Fargo at all levels, with an emphasis on targeted recruiting for diverse segments,” explains Sanchez. “I serve as the primary liaison to the Chief Diversity Officer for all human capital diversity issues.”

As a Latina, Sanchez understands the impact of having the right structures in place that would help facilitate not only the hiring of a diverse talent pool, but also its retention.

“I think it is critical for Latinas to serve as sponsors and actively engage in identifying and sponsoring talent for positions to advance careers of those coming through the ranks,” shares Sanchez.

The goal is to ensure that those who are talented and qualified have the opportunity to walk through the right doors and feel like they belong.

“I gain the greatest satisfaction from helping identify diverse talent and enabling their future path through education as an admissions officer and now through facilitating opportunities for career advancement through recruiting, hiring and D&I work,” says Sanchez.

Below Sanchez shares more about her day-to-day work, what her hopes are for Latina peer mentorship, and her advice to all who are navigating corporate ladders.

Vivian Nunez: How would you define your career’s mission and how do you implement it on a day to day? 

Carly Sanchez: My career mission is to optimize opportunities for talented individuals that will allow and enable them to maximize that talent in an environment that is conducive and values a diversity of perspectives and backgrounds. On a day to day level, my role now is less focused on individual positions for which we are hiring (although I still do stay involved in that) and now more focused on designing a strategy and organizational structure that will enable the businesses and functions at Wells Fargo to attract and promote the best most diverse mix of talent to support the work.

Nunez: How do you ensure that hiring is as diverse as possible? 

Sanchez: Outreach and sourcing of diverse talent pools is critical, building the pipelines in advance of the opening of a position. This enables us to build diverse candidate slates for review and increases opportunities for selection in an equitable process. Our team partners with many diversity focused organizations to build talent pools, targets potential sources of talent (for example, working with military bases for hiring of transitioning military etc.), partners with HR partners and hiring managers to identify where we may have greater opportunity to increase diversity at all levels of the organization, and consults on issues related to D&I including how Unconscious Bias can negatively impact our commitment to a diverse and inclusive workforce.

Nunez: What advice do you have for Latinas who are looking to break into spaces that are predominantly white? 

Sanchez: Mentoring and sponsorship can be critical as Latinas look to bring their talent to different challenging environments.  Identifying individuals who can help you learn more about the role and meet individuals working in these organizations is ideal. It is also important to research and educate oneself about the organization, including developing a detailed understanding of the mission, the day to day work and any available information on the organization. This demonstrates your true interest and commitment when you have an opportunity to connect.

Continue onto Forbes to read the complete article.

The iGen iEverything Train is Coming, but Are You Ready?

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iGen

Technology is being consumed at an ever increasing rate causing executives, managers, and process improvement experts on the factory floor to re-define the methods of training and dissemination that have become obsolete.

Critical skills and tribal knowledge are being lost as boomers retire and training plans for new employees fall short of preparing workers for the sophistication of the new manufacturing environment.

Move over millennials, here comes the IGen! Born between 1995 and 2005 this group of tech savvy natives is the next cohort and are just now entering the workforce. IGen, or Gen Z as they are often referred, have grown up in a world of social media where Youtube, Instagram, and Twitter reign supreme. These kids are a force to be reckoned with and require access to information in ways that are familiar, immediate, and actionable. Our success depends on them because as the IGen goes, so goes the manufacturing industry, the nation, and the world.

Alliance Resource Group, in partnership with Sify Technologies has pulled together experts from manufacturing, academia and automated methodologies to develop a solution that addresses the manufacturing challenge of this next generation and identifies the key components of a successful framework including content management, dissemination methodology, scalability, and integration with current learning management systems. These components constitute a micro-learning strategy that facilitates current and future state requirements.

Alliance Resource Group (ARG), is a service disabled veteran owned business located in Newport Beach California. With a foundation in resource management, recruiting, and consulting, ARG provides services to small and medium size companies throughout the United States.

View the ARG White Paper here! Better be prepared for total process transformation if you want to remain competitive.

A-Rod In Paradise: Swinging For Redemption Through Baseball And Business

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Even as Alex Rodriguez sits contemplating a platter of raspberries at the Four Seasons in Austin, he is chasing something. The day before, in preparation for his new gig as an ESPN Sunday Night Baseballanalyst, he visited three teams at spring training in Arizona. Today in Texas, he gave a keynote address at South by Southwest titled “Baseball, Business and Redemption” with CNBC chairman Mark Hoffman. And later he’ll jet home to Miami to spend time with his two daughters before heading to Tampa to see the Yankees in his role as special advisor.

“I’m totally grateful for where I am today and do not take anything for granted,” the 42-year-old Rodriguez says. “And I felt that once I owned all of that and started digging myself out of this black hole, I wanted to come out a different person.”

What Rodriguez is chasing these days is redemption–and in the wake of his 2016 retirement, he’s finding it by analyzing baseball and business. He debuted as a commentator for Fox last year before adding the ESPN job, remarkably coexisting with rival networks. Rodriguez also oversees A-Rod Corp, which includes real estate investments (13,000 units across ten states), conditioning companies (from UFC-branded gyms to TruFusion, a kettle-bells-and-hot-yoga outlet) and startups (with stakes in Josh Kushner’s health insurance company, Oscar, as well as the ride-sharing service Didi and the eSports team NRG). He’s even made savvy moves with his own real estate, selling his Miami Beach mansion for $30 million in 2013 (double what he paid) before building his dream home in Coral Gables.

His real-life investing expertise landed him a guest spot on ABC’s Shark Tank in 2017, becoming the show’s first Hispanic shark. This year he’s displaying his coaching skills on CNBC’s Michael Strahan-produced Back in the Game, in which Rodriguez creates a financial plan for Joe Smith, a former No. 1 NBA draft pick who squandered career earnings of $61 million. Says Hoffman: “It’s an opportunity to educate, which is also at the core of Alex’s redemption story.”

For Rodriguez, the curriculum began at birth. His father, Victor, ran a shoe store in New York City before moving his clan to the baseball-obsessed Dominican Republic and then to Miami. “I’ve always had passion and a dream to be both mainly a baseball player and a businessman,” Rodriguez says. “That’s what my father was, and I wanted to be like him.”

Continue onto Forbes to read the complete article.

Deborah Frutos-Smith’s Journey at GSK

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Deborah Frutos-Smith is currently Senior Marketing Director for Global Recruitment at (GlaxoSmithKline) GSK. Deborah started her career as a Management Associate in GSK’s Management Development Program. Following completion of the program, she assumed the role of Senior Financial Analyst for US Pharmaceuticals.

Later, she became Manager for Specialty Products with responsibility for identifying and evaluating business development opportunities for late stage products. She continued her development when she became Senior Manager for Strategic Planning & Chief of Staff to the President of US Pharmaceuticals. In this capacity, she was responsible for merger alignment efforts between SmithKline Beecham and GlaxoWellcome.

When she was appointed Director of Planning & Project Management, she was tasked with developing and maintaining systems for financial monitoring and reporting of integration synergies post merger. During her career journey at GSK, Deborah was also assigned to the role of Director of GSK Branding & Reputation accountable for identifying opportunities to shape the business environment to support GSK’s commercial strategy. She then was appointed Sr. Director for the State Advocacy & Alliance Development team, where she helped support GSK’s policy efforts by developing identifying opportunities to align with nonprofit organizations to advance healthcare legislation on behalf of patients.

Deborah has an MBA with a major in marketing from Temple University and a Bachelor of Science in Business & Administration with a major in finance from Drexel University. Her favorite pastime is kicking the soccer ball or playing baseball with playing baseball with her two children, Liam, 11, and Aidan, 9.

Sell Yourself and Your Brand

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Creating a personal brand helps employers see your uniqueness

Why take the time to develop a personal brand? See how you can stand out to employers.

  • In a tough job market, you need to stand out. Besides helping you identify your personal strengths, having a brand can pull your resume to the top of the pile, make you shine in interviews, and leave your LinkedIn readers positively wowed.
  • Corporations take great care to develop a brand that defines their product. Brands help inspire trust and commitment in consumers; if you apply similar thinking to your personal brand, you can distinguish your value in a way that inspires an employer’s interest in you.
  • With so many marketing options, you need to be consistent. Use your brand in all your job search communications, including your cover letter, in interviews, and in thank-you notes. Your LinkedIn and other social media should clearly reflect you and your professional brand.
  • Most work is project based. Your brand is a shorthand description of what you bring to a team or to the table for projects.

So, are you ready to start thinking—or rethinking—your personal branding strategy?

Consider several of your best work experiences and how you contributed to them. What skill or characteristic is reflected in your best work stories? How did you use it? With what result? Ask yourself: “Why do people like to work with me or employ me?” What earns you compliments or accolades? What do people depend on you for?

Here are some examples to get you started:

  • Are you friendly and always the one to organize social events at work? Your brand could include “an inveterate team builder and initiator.”
  • Do you take unusual care to ensure details are thoroughly thought through and accurate? Your brand could be “willing to take on the precision that scares others away.”
  • You might be an outstanding supervisor who makes operations flow and brand yourself “a problem-solver who excels at developing talent.”

You can identify your signature characteristics yourself or work with a career coach or counselor to help you identify them. It’s a good idea to ask for some feedback on your ideas from a few trusted friends or colleagues before you go public with your brand to avoid a mismatch of how you see yourself and how you may come across to others.

Source: careeronestop.org

Casting Call Opportunity for Small Business Owners!

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Hispanic Business Owner

Vitamin Enriched, a real people casting company, is working with Chase to find small business owners who are Chase Ink customers. They are casting an exciting advertising campaign that will feature small business owners in their business locations.

They are specifically looking for businesses located in and around New York tri-state area, Los Angeles, Austin/Houston, Portland (Oregon), and New Orleans. The ideal businesses will have a brick and mortar or some other physical location. Those who are selected are paid $1,000 for a one day shoot at their business location.

Maybe you own a restaurant, are a farmer or an artisan. Maybe you’ve just opened a B&B, are an architect or design clothing. Whatever it is, they want to hear about how you are keeping your business successful and how you are using your Chase Ink card for your business.

Skype audition interviews: Late May – Auditions take about 20 minutes

Callback: Early June via video chat

Shoot: Shoot dates are taking place in July. If selected, it would be a one day shoot at your place of business.

For the complete details visit the website here

NOT A LALCC MEMBER YET?

About LALCC
Since 2009, the Los Angeles Latino Chamber of Commerce (LALCC) has advocated for and promoted the economic development of Greater Los Angeles’ Latino-owned businesses, which now number more than 300,000. The chamber’s economic development services include procurement, access to capital, certification, technical and other business assistance. Among other issues, its policy and advocacy efforts are focused on public and private minority procurement, community reinvestment and development, Latino public policy, international trade and small business funding. LALCC is a 501(c)(3) and 501(c)(6) nonprofit organization. For additional information about the chamber, visit lalcc.org.

USA Today’s New Publisher Is Gannett Veteran Maribel Wadsworth

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usa today publisher

USA Today has chosen one of its own to lead its highest ranks. Maribel Perez Wadsworth, a two-decade veteran of the company, will take the paper’s reins as its new publisher. Up until now, Wadsworth was president of the entire USA Today network, in addition to overseeing its content strategy. She’ll continue leading those efforts in her new role.

Wadsworth joins USA Today’s newly appointed editor-in-chief, Nicole Carroll, in a move that puts women in three of the company’s top leadership positions, including executive editor Patty Michalski. The new publisher says she plans to focus on expanding the outlet’s digital growth and doubling down on investigative and enterprise journalism. Wadsworth began her career as a beat reporter for the Rockford Register Star, a role she said is still very much part of her DNA. “Once a reporter, always a reporter,” she says.

Wadsworth’s background at the USA Today network included building digital products and helping the company’s innovation efforts. “We’ve grown our consumer revenues pretty significantly,” she says. She plans to continue that with her new role as publisher. USA Today, she says, has been experimenting with many different revenue models. It has a few audio projects–including serialized podcasts–on the horizon, as well other skirmishes in video, mobile, and membership.

EXPLORING NEW REVENUE MODELS

As I wrote a few months ago, membership and subscriptions have resurfaced as a promising revenue engine for the journalism business. Companies like the Washington Post, the New York Times, the Wall Street Journal, and the Financial Times have shifted resources toward these offerings as a way to offset declines in advertising revenue. Wadsworth, too, is looking into this option. “We’re beginning to develop our plans for digital subscription models,” she tells me.

Many media companies have also been beleaguered by recent changes to Facebook’s algorithm, which have resulted in traffic declines. For Wadsworth, this predicament underscores a common strategic pitfall in which outlets come to rely too heavily on a single distribution channel. “We try very hard to not think or be driven by platforms specifically,” she says. “We want to make sure that what we’re doing is following our audience.

Another program Wadsworth finds promising is the ad-free option on USA Today’s app–as well as its push into franchised media programs. The newspaper’s video channel, Humankind, “has grown really nicely, to over a billion video video streams last year,” she says. Which is all to say that she believes that the national newspaper is building a stronger, less platform-dependent business model.

“We’re doing more and more experimentation,” she says.

Gannett, USA Today’s parent company, has been feeling squeezed by the pressures of the industry. Over the last few years, the company has reported sinking revenues as the print advertising market continues to plummet. “There’s no question that revenues overall have been under pressure over the last many years,” says Wadsworth. “At the same time,” she adds, “we’ve had a clear focus on revenue diversification.”

Read the complete article on Fast Company.

Three traits you need to get hired at Google, Amazon and other top companies

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Group of Tech Employees

Every year, LinkedIn measures the activity of its more than 500 million users to get insight on the companies in the U.S. people most want to work for.

This year, employers in tech, media and finance dominate the list, with Amazon taking the top spot. But to land a job at companies like Netflix, Google, or Amazon — which received 5,000,000 resumes for roughly 12,000 open jobs last year alone — bestselling management author and CNBC contributor Suzy Welch warns that it will take more than skills and experience.

“Earning a spot at one of these companies,” Welch tells CNBC Make It, “is like winning the lottery.”

To stand out from the competition, Welch says you’ll need a sterling resume — and these three traits:

1. Passion for the company’s mission
Welch says that in order to score a job at one of LinkedIn’s top companies, you must show in your interview that you understand and believe in the company’s mission and values.

“Your interview has to prove you have deep familiarity with the company’s heart and soul, its past and future,” she says. “And you need to make it clear that you are mission-driven.”

Show hiring managers that you don’t “work to live,” but, instead, that you “live to work, in particular, for a company with a purpose.”

2. Intensity
If you’re a laid back person, Welch says working for one of today’s leading companies may not be for you. Recruiters, she says, are looking for people “with intensity to spare.”

“Tesla is a company where, ‘excellence is a passing grade,'” she says. “Facebook wants its people to ‘be bold and move fast.'”

Welch says top employers want confident candidates full of ideas and energy.

“Bring your A-game to your interview,” she says, “as in, Type-A.”

3. Humanity
Yes, most top employers are looking for candidates with industry experience, but to really stand out, Welch says you’ll also need to demonstrate love for your customers, colleagues and employees.

“Top companies use their interviews to look for empathy, kindness, collegiality and authenticity,” she says. “They want to see your humanity, with a capital ‘H.'”

Getting a job at one of the most sought-after companies in America is no easy feat, but Welch says that if you show the right balance of skills and personality, you’ll have a pretty good chance of scoring a position “not only at the Amazons and Googles of the world, but just about anywhere you’d care to work.”

Read the complete article and more from Yahoo here.

The great Goya family

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Since its humble beginnings in 1936, Goya Foods has expanded worldwide while keeping family values at its core.

Whether as a small store in lower Manhattan or as an international company with more than 4,000 employees, Goya Foods has always kept family values at heart. In fact, the Unanue family refers to their employees, surrounding communities, customers, suppliers, and business partners as “la gran familia Goya,” or “the great Goya family,” said Bob Unanue, the company’s president and CEO. “We are the largest Hispanic-owned food company in the United States and the premier source for authentic Latin cuisine, but we are not just a food company,” he said. “We have become a part of families and tables across the world. We have a tremendous sense of responsibility to our society ‘family,’ and as we have grown, our commitment to family grows even stronger.” Toby Babeuf, regional vice president for Wells Fargo in Summit, New Jersey, said, “When you visit Goya, you’re humbled by the magnitude of its international operations and family-oriented management style.”

From humble beginnings to a worldwide expansion

The family has grown quite a bit over its 81-year history. Unanue’s grandparents, Prudencio Unanue and his wife Carolina, started the company in 1936 as a small shop on Duane Street in Manhattan. Today, Goya Foods has 26 corporate, manufacturing, and production facilities in the U.S., Puerto Rico, the Dominican Republic, and Spain. The company employs more than 4,000 people worldwide and manufactures and distributes more than 2,500 products.

“The history and story of Goya is as much about the importance of family and values as it is about achieving the American dream and helping to cultivate the Latin culture in the United States,” Unanue said.

Over the years, Goya Foods has relocated from its original storefront in New York City to its current, newly constructed headquarters in Jersey City, New Jersey. In recent years, Goya has also expanded its manufacturing and distribution centers in Texas, California, and Georgia.

And while Goya Foods has undergone many changes and expansions over the years, it has remained a Wells Fargo customer for 40 years.

“Wells Fargo has supported Goya’s growth and expansion with financing and treasury services to support our evolving business requirements and opportunities,” Unanue said. “Our banking service providers from Wells Fargo have always been proactive in offering and delivering services to support Goya’s needs. They have demonstrated an interest in understanding our business and delivering quality service and advice.”

As the company looks ahead to the future, Unanue said, Goya Foods is looking for opportunities in new and evolving distribution channels and growth through acquisition, joint ventures, and alliances.

Continue onto Wells Fargo to read more about the Goya Family.