A-Rod In Paradise: Swinging For Redemption Through Baseball And Business

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Even as Alex Rodriguez sits contemplating a platter of raspberries at the Four Seasons in Austin, he is chasing something. The day before, in preparation for his new gig as an ESPN Sunday Night Baseballanalyst, he visited three teams at spring training in Arizona. Today in Texas, he gave a keynote address at South by Southwest titled “Baseball, Business and Redemption” with CNBC chairman Mark Hoffman. And later he’ll jet home to Miami to spend time with his two daughters before heading to Tampa to see the Yankees in his role as special advisor.

“I’m totally grateful for where I am today and do not take anything for granted,” the 42-year-old Rodriguez says. “And I felt that once I owned all of that and started digging myself out of this black hole, I wanted to come out a different person.”

What Rodriguez is chasing these days is redemption–and in the wake of his 2016 retirement, he’s finding it by analyzing baseball and business. He debuted as a commentator for Fox last year before adding the ESPN job, remarkably coexisting with rival networks. Rodriguez also oversees A-Rod Corp, which includes real estate investments (13,000 units across ten states), conditioning companies (from UFC-branded gyms to TruFusion, a kettle-bells-and-hot-yoga outlet) and startups (with stakes in Josh Kushner’s health insurance company, Oscar, as well as the ride-sharing service Didi and the eSports team NRG). He’s even made savvy moves with his own real estate, selling his Miami Beach mansion for $30 million in 2013 (double what he paid) before building his dream home in Coral Gables.

His real-life investing expertise landed him a guest spot on ABC’s Shark Tank in 2017, becoming the show’s first Hispanic shark. This year he’s displaying his coaching skills on CNBC’s Michael Strahan-produced Back in the Game, in which Rodriguez creates a financial plan for Joe Smith, a former No. 1 NBA draft pick who squandered career earnings of $61 million. Says Hoffman: “It’s an opportunity to educate, which is also at the core of Alex’s redemption story.”

For Rodriguez, the curriculum began at birth. His father, Victor, ran a shoe store in New York City before moving his clan to the baseball-obsessed Dominican Republic and then to Miami. “I’ve always had passion and a dream to be both mainly a baseball player and a businessman,” Rodriguez says. “That’s what my father was, and I wanted to be like him.”

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The iGen iEverything Train is Coming, but Are You Ready?

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iGen

Technology is being consumed at an ever increasing rate causing executives, managers, and process improvement experts on the factory floor to re-define the methods of training and dissemination that have become obsolete.

Critical skills and tribal knowledge are being lost as boomers retire and training plans for new employees fall short of preparing workers for the sophistication of the new manufacturing environment.

Move over millennials, here comes the IGen! Born between 1995 and 2005 this group of tech savvy natives is the next cohort and are just now entering the workforce. IGen, or Gen Z as they are often referred, have grown up in a world of social media where Youtube, Instagram, and Twitter reign supreme. These kids are a force to be reckoned with and require access to information in ways that are familiar, immediate, and actionable. Our success depends on them because as the IGen goes, so goes the manufacturing industry, the nation, and the world.

Alliance Resource Group, in partnership with Sify Technologies has pulled together experts from manufacturing, academia and automated methodologies to develop a solution that addresses the manufacturing challenge of this next generation and identifies the key components of a successful framework including content management, dissemination methodology, scalability, and integration with current learning management systems. These components constitute a micro-learning strategy that facilitates current and future state requirements.

Alliance Resource Group (ARG), is a service disabled veteran owned business located in Newport Beach California. With a foundation in resource management, recruiting, and consulting, ARG provides services to small and medium size companies throughout the United States.

View the ARG White Paper here! Better be prepared for total process transformation if you want to remain competitive.

How the Hornets’ New Head Coach James Borrego Is Blazing a Trail for Latinos in the NBA

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NBA coach james borrego

On Tuesday, the Charlotte Hornets named James Borrego its new head coach – a relatively nondescript hire as far as the NBA is concerned, but a meaningful one for aspiring Latino coaches everywhere.

The 40-year-old Albuquerque native joins a select group of Latinos to ever ascend to the NBA head coaching ranks, following the likes of Dick Versace, head coach of the Indiana Pacers from 1988 to 1990, and Earl Watson, who coached the Phoenix Suns from 2015 to 2017.

But while Versace and Watson both stepped into interim positions within their organizations before staying on full-time, Borrego was an external hire – and a highly sought after one at that – representing another milestone for Latino basketball coaches. Borrego had recently been linked to head coaching vacancies in New York, Phoenix, and Milwaukee, and reportedly turned down the opportunity to coach at the University of New Mexico in 2017.

Raised by his mother, Lydia, in a single-parent household in New Mexico, Borrego made the move from playing to coaching shortly after college. He’s spent most of his career with the San Antonio Spurs, beginning as an assistant video coordinator in 2003 before making his way up to assistant coach, working alongside future Hall of Famer Gregg Popovich. In between stints in San Antonio, Borrego also worked as an assistant coach in New Orleans and Orlando, assuming interim head coaching duties for the Magic after the firing of then-head coach Jacque Vaughn.

Popovich has spoken fondly of Borrego’s contributions through the years: “He basically made us smarter… Now when one of our film guys screws something up, we’ve got J.B.’s number on speed dial.”

While assistant coaches can only do so much to distinguish themselves from their peers, the Hornets quickly grew fond of Borrego, according to ESPN’s Adrian Wojnarowski: “Borrego made a strong impression in his interview with Mitch Kupchak, the Hornets’ new president of basketball operations and general manager. Kupchak became more intrigued once he started to canvass NBA executives, coaches and players who have worked with Borrego, sources told ESPN.”

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Discovery U.S. Hispanic celebrates 20 years of delivering high-quality and differentiated content to Latinos

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Discovery US Hispanic Logo

Discovery Familia to offer premium HGTV and Food Network content to Spanish-language audiences —

Discovery U.S. Hispanic announced today its 2018-2019 Upfront slate, unveiling Discovery en Español’s compelling new programming lineup and providing a first look at the new Discovery Familia whose signature women and kids programming will now be complemented by the company’s acquisition of Scripps Networks Interactive.

Discovery U.S. Hispanic’s portfolio of Spanish-language brands will present a programming line-up of real life entertainment genres to nourish its super-fans with the intent of inspiring and informing a growing audience of discerning Latino consumers on their screens of choice.

“Over the past two decades, we’ve become the leader in quality, Spanish-language real-life entertainment by carefully curating our content to the needs and interests of our Latino audience,” said David Tardio, vice president of advertising sales, Discovery U.S. Hispanic. “The newly-added programs and introduction of premium home and food series will not only bring more exciting content to our viewers, but will also open the doors to more innovative opportunities for clients seeking to connect with Hispanic audiences.”

Discovery en Español, which is also celebrating its 20th anniversary, will build on its most popular genres of automotive, adventure, natural history and investigation, as well as expand avenues for marketers to reach Latino consumers on all platforms, including linear, digital, mobile, social and virtual reality media. Some of the notable series and specials include: Clandestino, Mexicánicos Season 6, SPEEDSHOPmx, Los Hines, Profesión peligro, Rugido vivo and Tras la tumba de Anjesenamon.

Discovery Familia will continue to feature programming dedicated to Hispanic women and the things that matter to them, including the kid-favorite Discovery Kids block. It will also premiere popular and successful home renovation and food competition programs such as Fixer Upper, Flip or Flop, House Hunters, Eliminado and Derrota a Bobby Flay, which will air for the first time ever in Spanish-language for our U.S. Hispanic audience. It will also offer original content featuring Latin American personalities, such as Locos X el Asado and Un nuevo espacio.

In addition, the GO apps for both Hispanic networks have gained traction since their launch last year, more than doubling its users and increasing video views by 730 percent. According to Nielsen* both networks have also seen a year-over-year increase in viewership by women ages 25-54, with 27 percent more women watching Discovery en Español and 11 percent more viewing Discovery Familia.  Discovery en Español also retains its #2 non-sports PayTV network rank in prime time for 10 years running.

This upfront season Discovery U.S. Hispanic is creating more branded content opportunities for marketers. As part of its offering, Discovery en Español will present the following titles: Héroes al rescate, featuring Latino first responders, SPEEDSHOPmx, a classic-car customization show and a new season of Desafío x 2, the network’s successful adventure series. Discovery Familia will feature Un nuevo espacio, featuring Latina designers ready to tackle design project while growing their business. In addition, advertisers targeting auto enthusiasts will be able to create branded content through TEN (MotorTrend en Español and Lowrider) and those looking to connect with Latino millennials can do so via Group Nine’s Spanish-language brands El Dodo and NowHola.

“Discovery U.S. Hispanic is unique in that we are the only real-life entertainment media company to offer advertisers the ability to connect with the full spectrum of Hispanic viewers in English and Spanish,” remarked David Tardio. “This year we’re even better positioned to capture renewed interest from advertisers who have tried unsuccessfully to connect with Hispanic viewers via English-language buys only over the past two years.”

DISCOVERY U.S. HISPANIC 2018-19 PROGRAMMING

Discovery en Español

  • Branded Content
    • Héroes al rescate (Latino First Responders) (WT)

This fast-paced documentary series profiles Hispanic men and women who are the front lines as they perform their daily duties to serve and protect the public. Héroes al rescate follows a group of firefighters, EMTs, paramedics and police officers as they manage a variety of emergency situations.  Cameras will follow these real-life heroes around the clock, from daring rescues to off-duty hours, giving viewers a behind the scenes look at their jobs and its effect on their personal lives. Get to know these brave first responders, some of whom are military veterans, who make personal sacrifices every day in an effort to save lives.

  • SPEEDSHOPmx (WT)

Zaky Ibrahim became passionate about cars as a child in part inspired by his toy car collection.  He modified his first car at the age of 17 and today he manages the wildly successful ‘Speedshopmx’ in Mexico City, bringing together the very best in the business to customize and personalize classic American cars.

  • Desafío x 2 (Dual Survival)

Adventurers don’t let fear or the unknown hold them down. In this docu-reality series, a young Hispanic survival expert and influencer travels the United States taking on the country’s most dangerous terrains with the help of a young local guide. Swamps, staggering heights, strong river currents, and arid deserts. No place is off-limits for this road trip adventure that will inspire others to set off and explore their country.

New Series

    • Rugido vivo – (Taken by the Tiger) (WT)

This documentary travels to remote areas in Asia where tigers still roam freely. Directed by Academy® Award-winners Fisher Stevens (“The Cove”) and Ross Kauffman (“Born into Brothels”), the film highlights the sheer splendor of these fierce felines in the wild, embedding with the heroes saving these tigers from extinction, chronicling the work the work of those striving every day for their protection.  Debuting in early 2019, the special is tied to Discovery’s Project C.A.T. initiative, part of a global effort to double the population of tigers living in the wild by 2022.

  • Billonario encubierto – (Undercover Billionaire) (WT)

Financial success is the ultimate American Dream. In this all-new series, Discovery will tap the expertise of a self-made mogul to see whether it’s possible to create a million-dollar company in just 90 days with just a few dollars in his pocket. The true identity of the billionaire will remain anonymous to everyone around him as he attempts to integrate into this remote community with little means and resources. If he’s successful, at the end of the 90 days, he’ll turn over the company he built to the people who helped him out along the way. And once and for all, reveal his true identity.

  • Los Hines – (Book of Hines) (WT)

Former covert military man and intelligence officer Brett Hines and his family transition from living under the modern trappings of life in America to forming their own way of life. The Hines live off-grid using survival and security techniques Brett honed in the military. Distrusting of our modern way of life, the Hines are now two years in, and at the make or break point. The new series documents their journey (including footage they have self-shot over the years) and provides a roadmap for the rest of us to a life out of society.

  • Tras la tumba de Anjesenamon – (Valley of the Kings) (WT)

This documentary goes exclusively inside the first major excavation in a generation, in Egypt’s famed burial ground of the pharaohs, looking for one thing – the lost tomb of an ancient royal. Led by renowned Archaeologist Dr. Zahi Hawass, the crew of more than one hundred Egyptian workers are digging in the largely untouched western portion of the valley, where leading archaeologists believe several royal tombs lie hidden. Using cutting edge technology, the series the search for the secrets buried in the sand.

  • Profesión peligro – (Hard to Kill) (WT)

Special Forces Sniper and fearless Green Beret, Tim Kennedy travels the country as he puts the spotlight on America’s toughest workers by risking his own life and attempting some of America’s most dangerous jobs. Whether he’s testing his skills as a test pilot or part of a mountain rescue team, Tim works with experts in each field to learn some of today’s most dangerous jobs. At the end of each training, Tim will put the skills he learned to the test to see if he truly has what it takes to accomplish the jobs of everyday heroes.

  • Cambio de marcha con Aaron Kaufman – (Shifting Gears with Aaron Kaufman)

In Shifting Gears, we delve beneath the skin of some of the most advanced machines on the planet. We visit international motor shows for the newest releases and concept vehicles; uncover new advances in technology developed both in the laboratory and on the race track; keep up to date in the race for alternative fuels, improved safety, satellite navigation, in-car entertainment and multi-media connectivity; and look ahead to the designs and trends of the future. From luxury dream machines and fantasy prototypes to the globally marketed mainstays, our access to the world’s leading race teams and automotive manufacturers ensure we have every corner covered.

Returning Series

  • Clandestino

Renowned Spanish journalist David Beriain travels around the world to visit conflict zones and gain the trust of some of the most controversial characters and investigates undercover phenomena occurring in the word today.

  • Mexicánicos

The top-rated series returns to Discovery en Español with new restorations and exclusive creations by the talented mechanic Martín Vaca. Whether it’s repairing, transforming or building a brand-new limousine, hearse or hot rod in his Guadalajara workshop, no project is too big for this authority on motor vehicles.

  • Texas Metal

The network’s highest-rated series returns for more metal miracles from the incredibly talented, visionary team at Ekstensive Metal Works in Houston. For more than two decades owner Bill Carlton and team have built a reputation for giving customers exactly what they want. Whether it’s tricked-out trucks with wild hydraulics or facelifts for classic muscle cars, Ekstensive Metal Works does restorations, rebuilds, metal work, paint, interior or accessories bigger and better.

  • Detalles de un crimen (Deadline: Crime with Tamron Hall)

The Today Show host and MSNBC news anchor Tamron Hall walks viewers step by step through a series of riveting and heart wrenching murder investigations in this news magazine show. With her up-close-and-personal style, and strong investigative background, Tamron challenges expectations, interviews those most deeply affected, and visits the scene of the crime to find out what really happened and why.

  • Caso criminal (On The Case with Paula Zahn)

Led by Emmy- Award journalist Paula Zahn, CASO CRIMINAL features in-depth interviews and original reporting that go beyond the headlines in search of fascinating mysteries within our nations’ justice system. Each episode is highlighted by Zahn’s riveting exclusive interviews, which draw out different viewpoints from the people connected to tragedies that rocked their local community and the investigations that attempted to piece together the truth on CASO CRIMINAL.

  • Vidas remotas (Homestead Rescue)

For the hundreds of families who decide to move entirely off-grid, the learning curve is a steep one.  Even the most resourceful and determined families often succumb to their first winter, monsoon or drought season. In a last effort to save their homesteads, these families call in survival experts to prepare them for nature’s worst and force the ultimate decision: stay to tough out their first year, or pack it up and go back to civilization.

Specials:

  • Semana del tiburón (Shark week)

The most anticipated summer event returns to Discovery en Español with new shark programming. Semana del Tiburón has long been a pop culture juggernaut, giving online and social media even more bite each time, and it shows no signs of slowing down!

  • Nasa: mas allá del infinito (Above and Beyond: NASA’s Journey to Tomorrow) (WT)

Humankind has come to lead the planet in large part thanks to its insatiable curiosity and remarkable ability to wonder. This “need to know” lies deep within our DNA, as we seek to answer the biggest questions: Where did we come from? Where are we going? Are we alone? That quest to understand has led us to make incredible discoveries and achieve extraordinary advances. As this historic institution celebrates its 60thanniversary, Discovery once again shines a spotlight on NASA and the vital role it has to play moving forward into the coming decades.

  • El caso de Natalie Woods (An American Murder Mystery: Natalie Woods)

Cases ripped from the headlines that captivated our nation, this anthology follows experts as they reexamine evidence from the most baffling and infuriating cases of all time, using the latest technology, insights from specialists who have studied the cases for years, and interviews with new and old key players.

  • Manson: la leyenda de un culto (Manson: The Lost Tapes) (WT)

Using a treasure trove of extraordinary, intimate, and shocking footage of the Manson Family shot at their ranches and never-before-seen on TV, this unique, premium documentary project tells the exclusive inside story of the world’s most infamous cult in the run up to the fiftieth anniversary of the slayings that shocked the world.

Discovery Familia

Branded Content

    • Un nuevo espacio (WT)
      Nothing is impossible for these Latina designers and entrepreneurs who would do anything to make their clients happy while growing their business! They are strong, passionate and fully dedicated to delivering the very best in interior design, whether they are redecorating a room, designing an office or creating a new space in a school. While utilizing a small renovation budget and a large amount of imagination, the designers and clients work together to complete each makeover. This series will also explore how they manage and market their business and ultimately get the job done for their clients.

New Series

  • Flip or Flop

Flipping team Tarek and Christina have viewers on the edge of their seats as they purchase dilapidated properties for cash, sometimes sight unseen, and then renovate and flip them for resale. From the nail-biting purchase at auction, to the sometimes-exasperating renovations, discouraging showings and exhilarating sale, will they Flip or Flop.

  • Fixer Upper

Chip and Joanna Gaines help homebuyers in Waco, Texas, look past the superficial and buy the worst house in the best neighborhood. With his expertise in construction and her keen design sense, Chip and Jo transform potential-rich houses into their clients’ dream homes.

  • Chopped: Eliminado (Chopped)

Chopped is a cooking competition that’s all about skill, speed and ingenuity, where four up-and-coming chefs compete before a panel of three expert judges. Course by course, the chefs must take a basket of mystery ingredients and turn it into an extraordinary meal. Then, they must survive the Chopping Block, where the judges are waiting to be wowed and are not shy about voicing their culinary criticisms! Host Ted Allen leads the high-energy, high-pressure competition, and in the end, only one chef will make the cut and win $10,000.

  • Cutthroat Kitchen

Just how far is a chef willing to go to win a cooking competition? Cutthroat Kitchen hands four chefs $25,000 and the opportunity to spend that money on helping themselves or sabotaging their competitors. Ingredients will be thieved, utensils destroyed and valuable time on the clock lost when these chefs compete to cook delicious dishes while also having to out-plot the competition. With Alton Brown as the devilish provocateur, nothing is out of bounds when money changes hands and we see just how far one chef will go to ensure they have the winning dish.

  • Beat Bobby Flay

To Beat Bobby Flay, you’re going to have to get to him first! In this competition series, two talented chefs go head-to-head for the chance to put their culinary skills to the test against Bobby Flay. The winner moves on to the ultimate battle — facing off against Bobby Flay — but not without an advantage: our challenger chooses the dish they will both be judged on. Can Bobby come up with the winning dish with no time to prepare? In this competition, the challenger may get to call the dish, but it’s anyone’s game. Could you Beat Bobby Flay?

  • Guy’s Grocery Games

Guy Fieri sends four talented chefs running through the aisles in a high-stakes, high skills, grocery store cooking competition. The chefs are hit by real-world challenges like finding workarounds when all the essential ingredients are suddenly “out-of-stock” or having to create a masterpiece when you can only cook with “5 items or less” or on a $10 budget. In the end, the food does the talking, as the last chef standing has the chance to make some serious dough!

  • House Hunters, House Hunters International and Tiny House Hunters

These series take viewers behind the scenes as individuals, couples and families learn what to look for and decide if a home is meant for them. Focusing on the emotional experience of finding and purchasing a new home, each episode shows the process as buyers search for a house whether it’s in their home town, across the globe or looking to downsize their living space.

  • Locos X el Asado

Locos X el Asado is dedicated to the Asado, Argentina’s world famous traditional barbecue. Hosted by “El Laucha” and his friends, the show takes place in a homie space covered with local flavors while they prepare extraordinary asados, show a variety of cooking techniques, and tell us everything about the different meat cuts, sauces, and secret tricks. The new series also takes on a tour of Buenos Aires and its surroundings, and introduces unique characters that will inspire the audience to make different kinds of barbecue.

Returning Series

  • Casados por diseño (Nate and Jeremiah)

The show follows the couple inside and outside of the home, as they juggle married life and raising their daughter while helping distressed homeowners turn a disaster into a dream home.

  • Cake Boss

Buddy Valastro, one of the most successful cake artists in the U.S, is back with a new season in which he prepares elaborate themed cakes for various occasions along with his team at Carlo’s Bakery in New Jersey.

  • Vestido de novia (Say Yes to the Dress)

The SYTTD team bend over backward to make each bride’s experience unforgettable, part bridal story, part fashion makeover and part family therapy session, each episode looks at the personalities and craftsmanship that come into play as the staff goes to extreme lengths to make each bride’s dream come true.

  • Los Busby (Outdaughtered)

Danielle and Adam Busby may have thought year one of raising quintuplet baby girls was rough! But now that the little ladies are older, life in the Busby household has become more chaotic than ever!

About Discovery U.S. Hispanic
Discovery U.S. Hispanic, a division of Discovery Communications the world’s #1 pay-TV programmer, is comprised of Discovery en Español and Discovery Familia, two networks for Spanish-speaking audiences in the United States. Discovery en Español connects viewers to the world and all its wonder and possibilities through quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural, history, investigation and current affairs. Discovery Familia is dedicated to Hispanic women and what matters in their lives. During the day the network broadcast a Discovery Kids block, which provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming. In the evening, the channel offers programming for women, focusing on home décor, food, health, beauty and parenting. Both networks reach audiences across screens on the ‘’Discovery en Español and Discovery Familia GO’’TV Everywhere apps. For more information, please follow us on Twitter https://twitter.com/DiscoveryenESP and Facebook at www.facebook.com/discoveryenespanol

Deborah Frutos-Smith’s Journey at GSK

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GSK-Deborah-Frutos

Deborah Frutos-Smith is currently Senior Marketing Director for Global Recruitment at (GlaxoSmithKline) GSK. Deborah started her career as a Management Associate in GSK’s Management Development Program. Following completion of the program, she assumed the role of Senior Financial Analyst for US Pharmaceuticals.

Later, she became Manager for Specialty Products with responsibility for identifying and evaluating business development opportunities for late stage products. She continued her development when she became Senior Manager for Strategic Planning & Chief of Staff to the President of US Pharmaceuticals. In this capacity, she was responsible for merger alignment efforts between SmithKline Beecham and GlaxoWellcome.

When she was appointed Director of Planning & Project Management, she was tasked with developing and maintaining systems for financial monitoring and reporting of integration synergies post merger. During her career journey at GSK, Deborah was also assigned to the role of Director of GSK Branding & Reputation accountable for identifying opportunities to shape the business environment to support GSK’s commercial strategy. She then was appointed Sr. Director for the State Advocacy & Alliance Development team, where she helped support GSK’s policy efforts by developing identifying opportunities to align with nonprofit organizations to advance healthcare legislation on behalf of patients.

Deborah has an MBA with a major in marketing from Temple University and a Bachelor of Science in Business & Administration with a major in finance from Drexel University. Her favorite pastime is kicking the soccer ball or playing baseball with playing baseball with her two children, Liam, 11, and Aidan, 9.

The Latina Trailblazer Who Is Leading By Example As The Boy Scouts Welcome Girls

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Ana Garcia is not only one of the first girls to join the Boy Scouts of America’s early adopter program, but also one of the only Latina girls to break this barrier. When the Boy Scouts of America announced its decision to allow girls into their main program and welcomed involved families to register their daughters as a part of an early adopter program, Celina Matabuena de Garcia did not hesitate to enroll Ana.

“I grew up being a scout,” explains Matabuena de Garcia. “So when Boy Scouts of America announced that they decided to better serve families by welcoming girls to join the Cub Scout program, it was a no brainer for me. I want to provide her with the same opportunities that my son had been able to have through Boy Scouts of America.”

For Ana the experience has meant the opportunity to engage in the same ways that her brother, who she credits as her biggest role model, has been able to in the Scouts.

“When my mom told me that girls were allowed to join Boy Scouts, I asked my dad if he could be my den leader,” shares Ana. “He said yes and a few days later, we went to buy all our uniforms together. He got his full uniform.”

The opportunity that Ana had to join the Scouts in this way led her to take on a bigger leadership role in encouraging her family to participate as a unit in Scout activities. To have her father involved in the process is a feat that Ana is very proud of.

“Ana is making an influence in her family without even realizing it, and we know she will have a greater impact in the community, in other little girls and boys,” shares Matabuena de Garcia.

Below Matabuena de Garcia and Ana share why this experience has been so formative for their lives, what leadership lessons they’ve taken from this, and what their hopes are for all the girls who chose to join the Scouts.

Vivian Nunez: How significant is it for you both that Ana’s participation in the cub scouts is not only significant because she is a girl but because she is also Latina?

Celina Matabuena de Garcia: As a mother, we all want to provide our children different opportunities where they can grow as well rounded individuals. I knew the Scouting program is a great avenue to help her become a leader. As a Latina girl in Cub Scouts, I believe she can be a good role model to others. I believe she can achieve anything she sets her heart and mind on.

Ana Garcia: It’s fun that I get to be a Cub Scout like my brother. I also think it’s fun that I’m one of the first girls in the whole country that get to be in a troop next year. I think it’s brave because we are the first to do it.

Nunez: How important is it for Ana to bring her Latina culture to the Boy Scouts?

Matabuena de Garcia: My hope is that other families will see our experience in Boy Scouts of America and feel encouraged to join. Boy Scouts of America is for all families of all backgrounds. There are many aspects of being Latina that I think enrich my daughter’s life and overall experiences. As a Latina, I also think she influences other girls and families in Cub and Boy Scouts. We know Ana is paving the way for her generation and setting an example for other Latina girls and families to get involved.

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María Celeste Arrarás Joins Las Vegas Walk Of Stars

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Maria Celeste

MIAMI – April 19, 2018 – The host of Telemundo’s “Al Rojo Vivo” news magazine, María Celeste Arrarás, will soon add her name to the Las Vegas Walk of Stars. She is the first person born in Puerto Rico to receive this honor, held by a select group of superstars such as Juan Gabriel, Elvis Presley, Frank Sinatra, Luis Miguel, Vicente Fernández and Jenni Rivera.

María Celeste’s star will be unveiled in a special ceremony on Tuesday, April 24, and installed in its permanent sidewalk home for public viewing the following day, Wednesday, April 25.

“I owe this star to each and every one of the individuals who have stood alongside me during my career, and especially to the viewers who accompany me from home every day,” María Celeste acknowledged.

Emmy-award winning journalist and investigative reporter María Celeste Arrarás is one of the best-known figures in Spanish-speaking television.  The lead anchor of “Al Rojo Vivo con María Celeste,” one of the most acclaimed news magazines on Hispanic television, she has also served as guest anchor of “Noticias Telemundo” and NBC’s “Today Show,” and as a contributor to “Dateline” and “NBC Nightly News.”  She has appeared on the cover of People en Español more than 14 times and graced the front of Newsweek’s special issue on “Women and Leadership: The Next Generation.”  She has been profiled in numerous prestigious publications, among them The New York Times, Los Angeles Times, The Chicago Tribune, The Washington Post and The Miami Herald.

María Celeste began her television career as a local reporter for Puerto Rico’s Canal 24 in 1986.  She was hired by Telemundo’s New York affiliate and in 1994 went on to work for “Primer Impacto” on Univision, rejoining Telemundo as anchor of “Al Rojo Vivo” in 2002.

Her career is distinguished by a number of prestigious awards, including three Emmys™ and the Rubén Salazar Award for Excellence in Journalism.

About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico.

Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.  As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

Sell Yourself and Your Brand

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Creating a personal brand helps employers see your uniqueness

Why take the time to develop a personal brand? See how you can stand out to employers.

  • In a tough job market, you need to stand out. Besides helping you identify your personal strengths, having a brand can pull your resume to the top of the pile, make you shine in interviews, and leave your LinkedIn readers positively wowed.
  • Corporations take great care to develop a brand that defines their product. Brands help inspire trust and commitment in consumers; if you apply similar thinking to your personal brand, you can distinguish your value in a way that inspires an employer’s interest in you.
  • With so many marketing options, you need to be consistent. Use your brand in all your job search communications, including your cover letter, in interviews, and in thank-you notes. Your LinkedIn and other social media should clearly reflect you and your professional brand.
  • Most work is project based. Your brand is a shorthand description of what you bring to a team or to the table for projects.

So, are you ready to start thinking—or rethinking—your personal branding strategy?

Consider several of your best work experiences and how you contributed to them. What skill or characteristic is reflected in your best work stories? How did you use it? With what result? Ask yourself: “Why do people like to work with me or employ me?” What earns you compliments or accolades? What do people depend on you for?

Here are some examples to get you started:

  • Are you friendly and always the one to organize social events at work? Your brand could include “an inveterate team builder and initiator.”
  • Do you take unusual care to ensure details are thoroughly thought through and accurate? Your brand could be “willing to take on the precision that scares others away.”
  • You might be an outstanding supervisor who makes operations flow and brand yourself “a problem-solver who excels at developing talent.”

You can identify your signature characteristics yourself or work with a career coach or counselor to help you identify them. It’s a good idea to ask for some feedback on your ideas from a few trusted friends or colleagues before you go public with your brand to avoid a mismatch of how you see yourself and how you may come across to others.

Source: careeronestop.org

Casting Call Opportunity for Small Business Owners!

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Hispanic Business Owner

Vitamin Enriched, a real people casting company, is working with Chase to find small business owners who are Chase Ink customers. They are casting an exciting advertising campaign that will feature small business owners in their business locations.

They are specifically looking for businesses located in and around New York tri-state area, Los Angeles, Austin/Houston, Portland (Oregon), and New Orleans. The ideal businesses will have a brick and mortar or some other physical location. Those who are selected are paid $1,000 for a one day shoot at their business location.

Maybe you own a restaurant, are a farmer or an artisan. Maybe you’ve just opened a B&B, are an architect or design clothing. Whatever it is, they want to hear about how you are keeping your business successful and how you are using your Chase Ink card for your business.

Skype audition interviews: Late May – Auditions take about 20 minutes

Callback: Early June via video chat

Shoot: Shoot dates are taking place in July. If selected, it would be a one day shoot at your place of business.

For the complete details visit the website here

NOT A LALCC MEMBER YET?

About LALCC
Since 2009, the Los Angeles Latino Chamber of Commerce (LALCC) has advocated for and promoted the economic development of Greater Los Angeles’ Latino-owned businesses, which now number more than 300,000. The chamber’s economic development services include procurement, access to capital, certification, technical and other business assistance. Among other issues, its policy and advocacy efforts are focused on public and private minority procurement, community reinvestment and development, Latino public policy, international trade and small business funding. LALCC is a 501(c)(3) and 501(c)(6) nonprofit organization. For additional information about the chamber, visit lalcc.org.

Lin-Manuel Miranda: ‘Bring all of yourself into a room’

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At Harvard, ‘Hamilton’ creator tells Latino students and leaders to make their voices heard

roadway theatergoers know that tickets to the musical “Hamilton” can cost more than a month’s rent, except for winners of the show’s $10 online lottery. But the hit’s creator, Lin-Manuel Miranda, played to a different kind of packed house on Thursday night at Harvard Kennedy School (HKS), speaking about Latino identity and activism.

Miranda, who is also the force behind “In the Heights,” kicked off the second “America Adelante” conference, hosted by the Center for Public Leadership. The conference drew together Latino students from across the University, as well as more than 40 Latino leaders in business, arts, and government. Through a series of panel discussions and networking events, the conference tried to foster connection and collaboration between the students and guests.

“I feel really underqualified to be here,” Miranda joked as he took the stage with Amanda Matos, M.P.P. ’19, an HKS student and co-founder of the WomanHOOD Project, a Bronx-based mentorship program for girls of color.

Since both Matos and Miranda are proud Nuyoricans — New Yorkers of Puerto Rican descent — Matos fired off a few home-based warm-up questions: Yankees or Mets? The A train or the 1? Once they’d covered the basics (Yankees and the A train), Miranda settled in for a more serious discussion on code-switching, activism, and staying true to one’s roots.

“I’m in a roomful of would-be Nina Rosarios right now,” Miranda said, referring to a character from “In the Heights” who leaves her neighborhood to attend Stanford University, becoming the first person from her block to attend college. Miranda shared some of his experiences of attending Hunter College and Wesleyan University, and gradually coming to see his dual cultural identity as “a superpower.”

Miranda began work on “In the Heights” as an undergraduate at Wesleyan, mixing the salsa and merengue beats of his heritage with the musical theater and freestyling hip-hop he also loves. The result, he said, was a realization that “you have to bring all of yourself into a room, not just the parts that fit in.” He cited the problematic stereotypes of knife-wielding Puerto Ricans from “West Side Story” and Paul Simon’s 1998 musical “The Capeman” as a wake-up call, adding, “I realized: No one’s making your dream musical. You have to make your dream musical.”

Matos asked Miranda how Latinos can create solidarity and stay connected to their heritage while building bridges with non-Latino allies and supporters. “Give us some best practices,” she urged.

Miranda’s response was simple. “I think continuing to support ourselves and our humanness is so important,” he said. “That’s what ‘Hamilton’ does: It represents the other strand of the American story that we export. It celebrates the one founder who wasn’t from here — who grew up in the Caribbean. We’re a nation of immigrants, and we ought to be proud of that story.”

“Latinos in the U.S. — both immigrant and native-born — are a group that has been growing in size and influence and will continue to grow,” said Erika Carlsen, the assistant director of fellowship programs and Latino initiatives at the Center for Public Leadership, who organized “America Adelante.” “How do future public leaders understand this community, and the challenges and incredible potential benefits related to it?” She cited the great economic power of Latinos, and the need to build networks among young and seasoned Latino leaders to address key policy issues.

Continue onto Harvard University’s Newsroom to read the complete article.

USA Today’s New Publisher Is Gannett Veteran Maribel Wadsworth

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usa today publisher

USA Today has chosen one of its own to lead its highest ranks. Maribel Perez Wadsworth, a two-decade veteran of the company, will take the paper’s reins as its new publisher. Up until now, Wadsworth was president of the entire USA Today network, in addition to overseeing its content strategy. She’ll continue leading those efforts in her new role.

Wadsworth joins USA Today’s newly appointed editor-in-chief, Nicole Carroll, in a move that puts women in three of the company’s top leadership positions, including executive editor Patty Michalski. The new publisher says she plans to focus on expanding the outlet’s digital growth and doubling down on investigative and enterprise journalism. Wadsworth began her career as a beat reporter for the Rockford Register Star, a role she said is still very much part of her DNA. “Once a reporter, always a reporter,” she says.

Wadsworth’s background at the USA Today network included building digital products and helping the company’s innovation efforts. “We’ve grown our consumer revenues pretty significantly,” she says. She plans to continue that with her new role as publisher. USA Today, she says, has been experimenting with many different revenue models. It has a few audio projects–including serialized podcasts–on the horizon, as well other skirmishes in video, mobile, and membership.

EXPLORING NEW REVENUE MODELS

As I wrote a few months ago, membership and subscriptions have resurfaced as a promising revenue engine for the journalism business. Companies like the Washington Post, the New York Times, the Wall Street Journal, and the Financial Times have shifted resources toward these offerings as a way to offset declines in advertising revenue. Wadsworth, too, is looking into this option. “We’re beginning to develop our plans for digital subscription models,” she tells me.

Many media companies have also been beleaguered by recent changes to Facebook’s algorithm, which have resulted in traffic declines. For Wadsworth, this predicament underscores a common strategic pitfall in which outlets come to rely too heavily on a single distribution channel. “We try very hard to not think or be driven by platforms specifically,” she says. “We want to make sure that what we’re doing is following our audience.

Another program Wadsworth finds promising is the ad-free option on USA Today’s app–as well as its push into franchised media programs. The newspaper’s video channel, Humankind, “has grown really nicely, to over a billion video video streams last year,” she says. Which is all to say that she believes that the national newspaper is building a stronger, less platform-dependent business model.

“We’re doing more and more experimentation,” she says.

Gannett, USA Today’s parent company, has been feeling squeezed by the pressures of the industry. Over the last few years, the company has reported sinking revenues as the print advertising market continues to plummet. “There’s no question that revenues overall have been under pressure over the last many years,” says Wadsworth. “At the same time,” she adds, “we’ve had a clear focus on revenue diversification.”

Read the complete article on Fast Company.