UCLA Faculty Who Were First in Their Families to Go to College Help Others Like Them Overcome Fear, Self-Doubt

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UCLA Student and Grad

Gerardo Ramirez remembers his first day of college as one filled with conflicting emotions. He was eager and excited to be starting his freshman year at California State University, Northridge, but at the same time, he was apprehensive and anxious, and feeling a lot of pressure.

“The entire week before, I had nightmares that I couldn’t find any of my classrooms,” recalls Ramirez, who was not only navigating the physical campus but also entering the strange, new world of higher education as the first in his family to go to high school and college.

“I felt worried that I wouldn’t be able to do something as basic as find a class,” he says, “and that uncertainty in my abilities was a common concern for me throughout my undergrad years.”

Ramirez is now an assistant professor in UCLA’s Department of Psychology and one of approximately 100 UCLA faculty members, all former first-generation college students, who are participating in a new effort to offer support and encouragement to prospective and current first-generation UCLA students. More than 30 percent of UCLA undergraduates fall into that category.

Helping first-generation students feel connected

The UCLA First Generation Faculty Campaign is part of a broader effort to raise the visibility of first-generation faculty members across the University of California. At UCLA, the campaign is operating in collaboration with the First to Go program, which focuses on the retention and success of UCLA students.

“This campaign is intended to demystify the faculty rank for students and lets them know that behind the podium are many people whose roots are very similar to their own, and that a similar prestigious end is possible for them in whatever career path they are pursuing,” says Patricia Turner, senior dean of the UCLA College who was a first-generation college student who grew up in Sag Harbor, New York, where her mother cleaned houses and her father ran a farm in nearby Bridgehampton.

Originally from Virginia, neither of her parents completed high school.

First-generation students commonly face unique challenges when coming to college, says Turner, including pressure to improve their family’s economic situation, a narrow understanding of academic and professional opportunities, and lack of mentors.

Turner, who attended State University of New York, Oneonta, and UC Berkeley, says that highly competitive schools like UCLA can be especially intimidating for first-gen students who sometimes believe that professors at UCLA, one of the world’s leading universities, couldn’t possibly relate to them on a personal level.

“Academic success is linked to students believing that they belong to the institution,” says Turner, noting that more than 90 percent of first-generation students at UCLA graduate. “Students need to feel connected, and the response we have received to this program reinforces my belief that our faculty members are deeply committed to the undergraduate experience at UCLA.”

It’s especially important for first-generation students to complete their studies and inspire other prospective first-generation students because of what a college degree can mean economically to their future, their families, communities and society. According to a study by the Georgetown Center on Education and the Workforce published in 2014, those who have bachelor’s degrees earn on average $1 million more than high school graduates over the course of a lifetime. In addition, Ph.D. holders earn $1 million more than bachelor’s degree holders.

Inspiring others to succeed

Being in college won Ramirez respect among his siblings and other family members, many of whom looked to him as an example of what is possible with hard work and dedication to academics. He also was able to offer them one-on-one counseling — something many lower-income high school students often don’t receive — and guide them on college admission requirements and financial aid and application deadlines, among other details.

As a college student, Ramirez avoided mentioning his first-generation status, but as a UCLA professor, he proudly shares his personal story with his students at the beginning of each quarter.

It’s this kind of support and perspective that inspired fourth-year cognitive science major and first-generation college student Denise Peralta to apply for graduate school after she completes her bachelor’s degree in June. “He (Ramirez) was the only professor to encourage me to go straight into a Ph.D. program. I wasn’t confident that I was ready, but, after hearing his story, I understood why he was pushing me, and I thought I could do it.”

Ramirez also opened her eyes to the importance of being involved in undergraduate research and helped her explore opportunities both at UCLA and other institutions. Peralta currently works in Ramirez’s research lab and hopes to one day teach math at a middle school similar to the one she attended in East Los Angeles. Her career aspirations are driven by a desire to foster a love of math and learning, and to serve as a positive role model.

“I want my students to see someone who looks like them, who came from the same neighborhood or one like theirs — and show them that success and a bright future are within their reach,” Peralta says. “I want them to say, ‘If she can do it, I can do it.’ And first-gen college students also need this kind of encouragement. This campaign gives us that.”

Advice from those who walked a similar path

Born in Brooklyn, New York, Paul Kroskrity became a first-generation college student after growing up in Long Island, New York, and later in Connecticut. He joined UCLA’s Department of Anthropology as a professor 40 years ago and served as chair of the American Indian Studies Program for 26 years. He believes that UCLA and the UC campuses in general are the perfect place for these efforts to flourish.

“The reason why this [First to Go] program is so good is that we have a really high quality institution, but we also admit students that are more diverse than those at the average university,” says Kroskrity, adding that UC campuses are an engine for social mobility. At other universities, he says, it’s not unusual for students who are the third or fourth generation in their families to attend college.

Kroskrity, who graduated from Columbia University and Indiana University, encourages first-generation students to get engaged, stay involved and not allow themselves to be constrained by self-imposed barriers or self-doubt.

“If you start limiting yourself by your own sense of what you are not capable of, or what you don’t know about, or how awkward you feel because it’s something new, you just don’t get the full experience,” says Kroskrity, whose mother didn’t complete high school and whose father was limited in his career because he lacked a college education.

“Take academic risks, talk to people that you might not have considered speaking to before, including your professors,” the UCLA anthropologist advises. “Reach out to people and get the full value of this experience. UCLA exists for them. You are not going to get these four years back, so use them in the best ways possible.”

Source: newsroom.ucla.edu

 

 

 

Lime is the first bike share to reach a Native American community

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Over 119 bike-share systems now exist across America, and with the rise of dockless bikes, more and more communities are gaining access to these crucial mobility tools. But if you look at the map, you’ll see that the spread of bike-share services has left out an entire population: the more than 570 Native American tribes in the United States.

Today, Lime (formerly known as LimeBike) took the first step toward providing access for a Native American territory. The dockless bike-share company will launch in the Reno-Sparks Indian Colony, as part of a larger northern Nevada regional partnership that will also bring bikes to the University of Nevada, Reno and a handful of cities. The Reno-Sparks Indian Colony is situated not too far outside the cities of Reno and Sparks, and tribal leaders told Lime that they’re looking forward to the opportunity to reduce automobile traffic and boost mobility for residents.

If this launch is successful, Lime could look to expand to more remote reservations that have been overlooked in the bike-share boom.

Continue onto Fast Company to read the complete article.

Latinos Often Lack Access to Career Networking Opportunities. This Platform Aims to Change That

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It’s not what you know, it’s who you know.” While it’s an unfair fact of life, landing a job can come down to your professional connections. But for Latinos – who find themselves underrepresented across many industries – this poses a challenge. But what if you could easily scroll through a list of Latino contacts in your same industry who could give you guidance and serve as mentors? BeVisible – a platform that basically serves as a Rolodex of Latino professionals – does just that.

Started by Adriana Guendelman and Silvia Travesani, BeVisible is a career network for the Latino community. Much like LinkedIn and Indeed, BeVisible features job listings, many of which members of the Latino community are particularly well suited for, as well as the aforementioned directory of Latino contacts and tips on how to navigate your career and even finances. “We fuse the freshest ideas in social networking with content from the nation’s most influential Latinxs,” the site’s About Us section reads. “BeVisible blends online journalism with the ability of our community members to share content, ask questions, and build professional profiles. BeVisible allows Latinxs to connect to peers, mentors, and resources – including recruiters from top universities and companies.”

Guendelman knows what it feels like to lack a supportive professional community. Born in Oakland but raised in Chile, she struggled to find a job after graduating top of her class at University of Chile Law School. She returned to the United States and attended Harvard Law School, which resulted in a plethora of opportunities, despite having no personal connections.

But attending an Ivy League isn’t a possibility for everyone, so a platform like BeVisible can help us get a foot in the door. The website has more than 15,000 registered users – who can be searched for by name, company, industry, and location – in fields, such as software development and engineering to business and media. Now, Guendelman is hoping to bring some of this assistance to marginalized communities in real life. On May 17, she’s launching BeWorkSF, a one-of-a-kind multicultural networking event for Latinx professionals. Her team describes the conference as an “unprecedented” event where the worlds of technology, art, music and professionalism collide to create a vibrant and entertaining immersive experience.

Talented professionals and companies will connect in a space that genuinely embraces inclusion, diversity, and belonging by bridging the gap between theory and practice. Guendelman wants women, the LGBTQ community, non-gender binary individuals, people of color, and all individuals to reach their full potential. She knows first-hand no one person can accomplish success without a support system.

BeWokeSF will take place at the Pearl in San Francisco and feature numerous corporate executives, thought leaders, hiring managers and employee resource groups. The mission of the conference is to “dissolve professional and personal barriers to success.”

Continue onto Remzcla to read the complete article.

This Latina Is Using Her Own Experience With Blindness To Bring About Change In The Workforce

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Over the course of her career, Kathy Martinez has worked with the U.S. Hispanic Chamber of Commerce, served under two administrations, and led Wells Fargo’s Disability and Accessibility strategy — when she was just starting her career, her counselor at the California Department of Rehabilitation believed that her career aspirations would not extend past working at a lock factory, all because she was blind.

“My counselor at the California Department of Rehabilitation had minimal expectations for people with disabilities and tended to offer low-levels jobs with no hope for growth,” explains Martinez. “Although his expectations for me were low, I had people in my life who knew I could do more, and were behind me every step of the way while I pursued my degree.”

While it took Martinez 13 years to graduate from college, the later start in her career has not prevented her from making an impact where it matters most to her — ensuring that those living with disabilities are not discounted.

“My passion is to help create a society and work environment where people with all abilities are able to obtain an education, secure a good job, buy a house, and be successful,” shares Martinez. “This includes building a society that is physically and digitally accessible, and help change attitudes about the capabilities of people with disabilities and our desire to contribute to our communities and corporations.”

Martinez’s own career has helped moved the needle forward in how those with disabilities are both treated and see themselves in the workforce. She has made it a point to both champion inclusivity within companies, while not erasing that humanity and dignity should be prevalent values in a company culture, regardless of the employee.

“My focus is on delivering an experience that recognizes disability as a natural part of the human condition and helping people with disabilities fully engage with the company to succeed financially,” shares Martinez. “With a more accessible workplace, more people with disabilities will be on the payroll rather than rely on benefits and, ultimately, increase their capacity to be productive members of their communities.”

Below Martinez shares further thoughts on how companies should be expanding their cultures to champion those with disabilities, what advice she has for Latinas, and her biggest lesson learned.

Vivian Nunez: What are your goals in changing how those with disabilities are able to access career opportunities?

Kathy Martinez: When I was growing up I never saw people with disabilities who worked at banks unless they were in entry-level jobs. Today financial institutions, like Wells Fargo, are hiring people with disabilities at all levels. I never imagined I would have the job title of senior vice president at Wells Forgo or Assistant Secretary of the U.S. Department of Labor, Office of Disability Employment Policy. And now that I have attained those titles, I want other people, such as Latinos and people with disabilities, to know that they can achieve their professional goals, including the position of CEO.

One of my key goals is to ensure that more people with disabilities are at all levels of the career ladder. That is why was passionate in helping develop and roll out Wells Fargo’s Diverse Leaders Program for People with Diverse Abilities. This unique three-day program enables team members, who identify as individuals with a disability, understand, and embrace their strengths, overcome challenges, and learn how their differences help them add value as leaders on the Wells Fargo team.

Another goal is to get more people to serve as a mentor and mentee to others with disabilities. I serve as a mentor for people of all abilities inside and outside of the company, and continue to learn what it means to be a team member of choice so that I can share that information with the Latino and disabilities communities.

Nunez: What role did you play in the Obama administration?

Martinez: I consider disability an issue that is important to both political parties. From 2009 – 2015 I served as the Assistant Secretary of the U.S. Department of Labor, Office of Disability Employment Policy.

I also worked for President George W. Bush’s administration for seven years,    serving as a member of the National Council on Disability and as a member of the U.S. Department of State Advisory Committee on Disability and Foreign Policy.

Nunez: What advice do you have for Latinas who are navigating both a disability and building lasting careers?

Martinez: Find a mentor and set high expectations and goals for yourself. I have had mentors with and without disabilities, men, women, and people of all ethnicities and backgrounds, and have learned something from every one of them.

Continue onto Forbes to read the complete article.

Deborah Frutos-Smith’s Journey at GSK

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Deborah Frutos-Smith is currently Senior Marketing Director for Global Recruitment at (GlaxoSmithKline) GSK. Deborah started her career as a Management Associate in GSK’s Management Development Program. Following completion of the program, she assumed the role of Senior Financial Analyst for US Pharmaceuticals.

Later, she became Manager for Specialty Products with responsibility for identifying and evaluating business development opportunities for late stage products. She continued her development when she became Senior Manager for Strategic Planning & Chief of Staff to the President of US Pharmaceuticals. In this capacity, she was responsible for merger alignment efforts between SmithKline Beecham and GlaxoWellcome.

When she was appointed Director of Planning & Project Management, she was tasked with developing and maintaining systems for financial monitoring and reporting of integration synergies post merger. During her career journey at GSK, Deborah was also assigned to the role of Director of GSK Branding & Reputation accountable for identifying opportunities to shape the business environment to support GSK’s commercial strategy. She then was appointed Sr. Director for the State Advocacy & Alliance Development team, where she helped support GSK’s policy efforts by developing identifying opportunities to align with nonprofit organizations to advance healthcare legislation on behalf of patients.

Deborah has an MBA with a major in marketing from Temple University and a Bachelor of Science in Business & Administration with a major in finance from Drexel University. Her favorite pastime is kicking the soccer ball or playing baseball with playing baseball with her two children, Liam, 11, and Aidan, 9.

4 Tips to Consider When Comparing Financial Aid Packages

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According to the U.S. Department of Education, 20 percent of undergraduate students did not apply for financial aid in 2011-12.

Across all types of institutions, students’ top reasons for not applying for financial aid, and thus leaving financial aid on the table, were that they thought they were ineligible for such support and they thought they could afford college without financial aid.

Students who apply for financial aid receive their financial aid letters in late March and early April. Most students will have until the May 1 National Candidates Reply Date to decide whether to accept the college’s admissions offer and financial aid.

Here are four things for families to consider when comparing financial aid packages:

  1. What are my total costs to pay for college? What other costs such as textbooks, room and board, commuting to campus, personal expenses do I need to be prepared for?
  2. How much will I need to repay after college and how long will it take to pay back my loans?
  3. Are there factors such as significant changes in family income and grade point average that might cause my financial aid to change after the first year?
  4. How do each school’s financial aid offers differ? This will help determine which school is the most affordable.

Need extra money to help pay for college? TFS Scholarships has been helping students for over 30 years and offers more than 7 million individual scholarships and more than $41 billion in aid. Visit tuitionfundingsources.com to learn more.

From The Obama Administration To Google: How This Latina Is Championing The Latinx Community

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Laura Marquez’s job description is centered on one important mission — to bridge the gap and widen the doors of opportunity for the Latino community. It’s a mission that has remained consistent throughout her career. While serving in the Obama Administration, she was the Director of Outreach and Recruitment within the White House Presidential Personnel Office. Now, while at Google, she is the Head of Latino Engagement.

“Since Google is known for driving impact in new and innovative ways,” explains Marquez. “I am excited about the opportunity to impact my community through this lens.”

Her role affords her the opportunity to walk into Latino communities and serve them with technology in the way that makes the most sense to them.

“Our products impact people at such a personal level, from Search to Google Maps to Google Photos, and we continue to innovate to better serve the user,” shares Marquez. “We activated Person Finder post-Hurricane Maria to help friends and family locate loved ones in Puerto Rico, and another Alphabet company deployed Project Loon, a network of balloons traveling on the edge of space to restore wifi connectivity for over 100,000 people on the island.”

On a personal level, Marquez ha made it a point to carry her Obama legacy with her through this next stage of her career. Together with other Obama era political appointees, Marquez established Latinos44, a non-profit 501(c)6 membership organization, that helps Latino Obama administration alums stay connected, support, and mentor each other, while making an impact on the Latino community as a whole.

“I think the biggest lesson I learned was that everyone counts,” says Marquez. “Every single person can have an impact and do incredible work to move an agenda, a mission, or a movement forward.”

Below Marquez shares more insight into how she works to empower the Latino community, what her advice for Latinas is, and her thoughts on the impact of mentorship.

Vivian Nunez: What made you decide to jump from the public sector to tech, specifically to Google?

Laura Marquez: After several rewarding years in the public sector working with state and federal agencies, I decided to make the jump because I believe the corporate sector has an important role to play in communities and I wanted to help shape the direction of that work. Google presented a special opportunity as our products touch the daily lives of people in so many different ways. Now serving in the private sector, much of what I do is in line with my mission to serve the broader Latino community. The only difference is that my efforts are now within the tech space, but look to accomplish a similar mission — to widen the doors of opportunity, to build relationships and establish partnerships that address critical gaps access to resources, opportunities, and information, and to deepen community engagement and empowerment.

Nunez: How does your role as the head of Latino Community Engagement at Google connect specifically with the Latino community on the ground?

Marquez: As Head of Latino Engagement, I am charged with working to connect Google to the Latino community in purposeful ways. Part of this includes ensuring we are widening access to technology from a digital inclusion perspective to ensuring we are partnering with Hispanic Serving Institutions to develop and deepen the Latino tech pipeline, or supporting organizations like CHCI and Unidos US, in their work to empower Latinos across the country. My team and I are working to ensure Google’s engagement footprint demonstrates our values of inclusion and mission-driven impact, and that we are good community collaborators. We have an opportunity to identify gaps and work in partnership with trusted organizations to develop viable solutions.

Continue onto Forbes to read the complete article.

This Latina Built A Community To Encourage Other Latinas To Travel The World

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There was no way for Olga Maria Czarkowski to know that the condition that she was once bullied for would become the driving force behind her biggest passion project — Dreams in Heels — but she’s thankful it did.

“I was born with a leg condition whereby my Achilles tendon is shorter than average. I cannot walk with my feet flat on the ground; I can only walk on my tippy toes. Thus, heels are much more comfortable for me,” explains Czarkowski. “This experience made me stronger and taught me never to judge others based on their looks and inspired me to turn something negative (as being bullied) into something positive, my brand.”

Dreams in Heels is a lifestyle blog that Czarkowski started 5 years ago as a way to give a home both to her personal story and every day adventures. Since then she’s amassed a dedicated following that spans across her blog and her travel-centered community, Latinas Who Travel.

“Once I launched the group through word of mouth, people started to join and say how much they dreamed about finding a group like this, a community for them to connect with other Latinas who have the same passion for traveling the world, or wish to travel, and want to learn from others who are already doing it,” explains Czarkowski.

Through her brands, Czarkowski aims to connect Latinas with each other and with the possibility of exploring the world on their own terms.

Below she shares her entrepreneurial story, traveling advice, and how she’s overcome her most challenging moments.

Vivian Nunez: How would you describe your trajectory as an entrepreneur? 

Olga Maria Czarkowski: I think it all started when I realized how much I did not like working in a traditional office setting and not being myself. I really was craving freedom, openness to create and just do more. Then it all started by my exploring all of the areas of interest to me (like fashion/beauty, charity work, organizing events, social media marketing, traveling, writing, photography) and then finding something that combines all of the above.

I think that it is okay to explore, to evolve, and to transition into different careers or niches. When you cannot find what fuels your passion, oftentimes you need to be creative and reinvent yourself. I do feel proud of each of my steps and of everything I’ve learned along my journey. For me, it is all about the journey, even if I’m still a work in progress.

Nunez: What is one of your biggest lessons learned when it came to starting a brand based off of your own personal story? 

Czarkowski: I think for me, there are a few lessons that I’ve rolled into one: Learn how to say no, know your worth, charge for your time and separate your business from your personal life. I had to learn all of these the hard way.

Oftentimes, when you start a brand off your personal story, people try to mix personal with business; they ask for favors, they do not value your time and try to get things from you as a person rather than a business. As much as it is nice to help others, you do need to realize your worth and remember how hard you had to work to start a brand and maintain it.

Nunez: What advice do you have for other Latina storytellers and entrepreneurs who are looking to start a movement/brand based off their own stories? 

Czarkowski: My best advice would be that personal branding and social media are key to being successful. Throughout the years I’ve dedicated myself to building my personal brand/image and also my social media network. You always need to be aware of what you share online and offline. In addition, it is more important to convey who you are, where you are going and your mission to others. A strong personal brand can help you transition to different careers

Continue onto Forbes to read the complete article.

The Three Smartest Ways To Use LinkedIn Early In Your Career

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Why bother using LinkedIn when you don’t have much job experience to put on your profile page? Here’s why–and how to do it.

LinkedIn is a great place to build a network, diversify your knowledge, and find new career opportunities–even when you’re early in your career. Students and recent grads may neglect LinkedIn, thinking it’s premature to start investing time into the platform before actually building up a solid amount of work experience. That’s a mistake.

I’ve found unexpected opportunities lurking within LinkedIn that simply require some ingenuity to take advantage of. Here are a few tips that have worked for me in the past few years I’ve spent in the tech industry after graduating.

1. START NETWORKING CONVERSATIONS YOU CAN TAKE OFFLINE

Yes, LinkedIn is kind of like a database. You load it up with information on your interests, objectives, skills, and accomplishments so the leaders and peers you connect with can tell what you’re all about. Obviously, when someone checks out your profile, you’ll want it to be thorough and compelling.

But all the work you put into your profile is just a springboard for reaching out to other professionals in your industry. Whenever you come across someone you’d like to connect with on LinkedIn, your real objective should be to take the conversation you strike up offline as quickly as possible. Don’t treat LinkedIn the way you might operate on Instagram, racking up contacts you have no intention of interacting with in the real world.

LinkedIn is a means to an end, and that end goal should always be real-time conversations–ideally face to face, or by phone if necessary when you live in different places and don’t plan to visit soon. Using LinkedIn to set up face-to-face meetings with new people is a crucial and underutilized tactic for younger professionals working to build their networks in a meaningful way.

2. TREAT LINKEDIN LIKE A FREE SEMINAR

Learning quickly at a new job is one of the most exciting and daunting tasks entry- and associate-level workers usually face. First you have to learn your role and size up the work culture. Then you’ve got to get a handle on the industry and understand how your company is competing in the market. LinkedIn can actually help you with all of that.

So search for and join groups, follow leaders, comment on conversations, and share interesting stories. You can start by following industry-specific groups, first as an observer, and then as a participant as you get more comfortable. Make sure you also pay attention to what your company and its competitors are posting. Staying engaged–even by checking in on the chatter just once a week or so–can help you stay informed and ahead of the game.

Continue onto Fast Company to read the complete article.

María Celeste Arrarás Joins Las Vegas Walk Of Stars

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Maria Celeste

MIAMI – April 19, 2018 – The host of Telemundo’s “Al Rojo Vivo” news magazine, María Celeste Arrarás, will soon add her name to the Las Vegas Walk of Stars. She is the first person born in Puerto Rico to receive this honor, held by a select group of superstars such as Juan Gabriel, Elvis Presley, Frank Sinatra, Luis Miguel, Vicente Fernández and Jenni Rivera.

María Celeste’s star will be unveiled in a special ceremony on Tuesday, April 24, and installed in its permanent sidewalk home for public viewing the following day, Wednesday, April 25.

“I owe this star to each and every one of the individuals who have stood alongside me during my career, and especially to the viewers who accompany me from home every day,” María Celeste acknowledged.

Emmy-award winning journalist and investigative reporter María Celeste Arrarás is one of the best-known figures in Spanish-speaking television.  The lead anchor of “Al Rojo Vivo con María Celeste,” one of the most acclaimed news magazines on Hispanic television, she has also served as guest anchor of “Noticias Telemundo” and NBC’s “Today Show,” and as a contributor to “Dateline” and “NBC Nightly News.”  She has appeared on the cover of People en Español more than 14 times and graced the front of Newsweek’s special issue on “Women and Leadership: The Next Generation.”  She has been profiled in numerous prestigious publications, among them The New York Times, Los Angeles Times, The Chicago Tribune, The Washington Post and The Miami Herald.

María Celeste began her television career as a local reporter for Puerto Rico’s Canal 24 in 1986.  She was hired by Telemundo’s New York affiliate and in 1994 went on to work for “Primer Impacto” on Univision, rejoining Telemundo as anchor of “Al Rojo Vivo” in 2002.

Her career is distinguished by a number of prestigious awards, including three Emmys™ and the Rubén Salazar Award for Excellence in Journalism.

About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico.

Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.  As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

Sell Yourself and Your Brand

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Creating a personal brand helps employers see your uniqueness

Why take the time to develop a personal brand? See how you can stand out to employers.

  • In a tough job market, you need to stand out. Besides helping you identify your personal strengths, having a brand can pull your resume to the top of the pile, make you shine in interviews, and leave your LinkedIn readers positively wowed.
  • Corporations take great care to develop a brand that defines their product. Brands help inspire trust and commitment in consumers; if you apply similar thinking to your personal brand, you can distinguish your value in a way that inspires an employer’s interest in you.
  • With so many marketing options, you need to be consistent. Use your brand in all your job search communications, including your cover letter, in interviews, and in thank-you notes. Your LinkedIn and other social media should clearly reflect you and your professional brand.
  • Most work is project based. Your brand is a shorthand description of what you bring to a team or to the table for projects.

So, are you ready to start thinking—or rethinking—your personal branding strategy?

Consider several of your best work experiences and how you contributed to them. What skill or characteristic is reflected in your best work stories? How did you use it? With what result? Ask yourself: “Why do people like to work with me or employ me?” What earns you compliments or accolades? What do people depend on you for?

Here are some examples to get you started:

  • Are you friendly and always the one to organize social events at work? Your brand could include “an inveterate team builder and initiator.”
  • Do you take unusual care to ensure details are thoroughly thought through and accurate? Your brand could be “willing to take on the precision that scares others away.”
  • You might be an outstanding supervisor who makes operations flow and brand yourself “a problem-solver who excels at developing talent.”

You can identify your signature characteristics yourself or work with a career coach or counselor to help you identify them. It’s a good idea to ask for some feedback on your ideas from a few trusted friends or colleagues before you go public with your brand to avoid a mismatch of how you see yourself and how you may come across to others.

Source: careeronestop.org