Telemundo announces the launch of #NuestroOrgullo, a national campaign celebrating culture, traditions and contributions of Latinos in the United States during Hispanic Heritage Month (September 15–October 15).
Under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power in You), the company-wide campaign will feature Telemundo national and local talent in a series of public service announcements that encourages Latinos to take pride in and celebrate their heritage. Additionally the campaign will include weekly in-show segments across network shows and daily digital and social content that highlight cultural pride and moments of inspiration. The campaign will also spotlight Hispanic industry leaders and community partners.
“Today, at 57 million strong and with $1.7 trillion in buying power, Hispanics don’t just have a voice, this community has the strength of a nation,” said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “During Hispanic Heritage Month, we are proud to celebrate our Latino heritage and contributions as this valuable community continues to fuel America’s economy across all sectors in our country.”
The campaign will feature a series of custom on-air public service announcements featuring Telemundo talent, including Rafael Amaya, Maria Celeste Arraras, Andres Cantor, Jose Diaz-Balart, Ana Maria Polo, Don Francisco, and Carlos Ponce, among many others. In addition, the network will air a series of weekly segments and special reports across network shows including “Al Rojo Vivo,” “Un Nuevo Dia,” “Suelta La Sopa,” “Titulares y Mas,” “Enfoque” and “Noticias Telemundo.”
Online, the campaign will offer daily videos and informative content throughout the month, featuring music artists and Telemundo talent and highlights of Latino icons, across all Telemundo social accounts and on www.telemundo.com/NuestroOrgullo. The network will also roll out a series of “Draw My Life” videos in Spanish and English that will introduce Hispanic Heritage Month and its history, and share life stories of notable Hispanic leaders from a variety of sectors and countries. Viewers can follow the campaign’s activities on social media via the #NuestroOrgullo hashtag and share why they are proud to be Latino.
In addition to partnering with national and local community organizations across the country, the company is partnering with Google on the launch of Google Arts & Culture: Latino Cultures in the U.S., an innovative online collection highlighting Latino contributions to U.S. history, arts and culture.
This is the first time an online collection features in one place such wide-ranging number of cultural institutions to preserve and celebrate U.S. Latino art, culture and history. This Google Arts & Culture project was built in partnership with 50 non-profit institutions contributing a rich set of over 4,300 archives, artworks and stories accessible to everyone, everywhere.
The online collection will include educational tools in English and in Spanish as well as virtual tours of historic sites like landmarks of early Spanish settlements in the U.S., key murals in Los Angeles or walk through the streets of Little Havana in Miami. Telemundo and Google will host a series of regional events with local community leaders in New York, Los Angeles and Chicago to celebrate the Latino experience in the U.S.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as Buzzfeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.