Reaching U.S. Latino Millennials on Mobile: Android is the Future

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friends sitting together discussing financial tips

Trying to reach young Hispanics on mobile? Check your assumptions at the door.

True. There are similarities between Hispanic millennials and their non-Hispanic peers. But there also exist significant differences. These nuances translate to the digital realm and deserve careful consideration when building your mobile strategy around this influential population, now 24 million strong.

MundoHispánico’s success was built in the image of our largely mobile-only audience. Ninety-six percent of our traffic-31 million monthly page views-is mobile.[1] These daily interactions provide a unique perspective on the nuances of Hispanics’ mobile use and engagement. Here we’ll explore one insight: engagement among Hispanic millennials on Android.

Market consensus is that the youngest smartphone users are on Apple iPhones and that iOS users are more engaged. Indeed, 37% of all 18 to 24-year-olds are on iOS compared to 34% who are on Android[2], and iOS users spend 50% more per month in in-app purchases than Android users.[3] These trends shouldn’t be extrapolated to the Hispanic audience. Mostly because Hispanics prefer Android. Not surprising on its own, perhaps, but enlightening considered alongside findings by ThinkNow Research that show Hispanic millennials to have higher levels of engagement than their non-Hispanic peers.

“If we use actual search behaviors as a proxy for mobile engagement, we see that bilingual Hispanic millennials are search superstars: performing more searches that their English dominant and Spanish dominant counterparts and non-Hispanic whites overall,” said Mario Carrasco, ThinkNow Research. “Additionally, they are scrolling through more search pages after they search, indicating a highly engaged mobile user.”

We see these high levels of engagement firsthand. Our users turn more than five screens in the MundoHispánico app and spend five minutes per visit,[4] and 63% of our audience accesses MundoHispánico via the Android mobile operating system.[5] Since MundoHispánico launched its app in August 2016, users have downloaded 88% more Android app units than iOS app units.[6]

This affinity for Android does not diminish with age, particularly among our young, male audience. Consider this snapshot of our latest app traffic: in the last 28 days, almost three times as many unique male users, ages 13 to 24, accessed MundoHispánico content using Android versus iOS.[7]

Further illustrating this trend is the largely young, male community of MiMundo Motor. Nearly 77% of the MiMundo Motor audience are males between the ages of 18 to 34-years-old.[8] Sixty-six percent of these followers access our content via Android, compared to 36% of the general U.S. population that access Facebook using the Android OS.[9]

Similarly, in MundoHispánico’s MiMundo Fashion community, 79% of which is comprised of women ages 18 to 34, there’s a strong preference for Android: 59%, compared to 36% for the general U.S. audience.[10]

Shareability among Hispanics in app downloads and usage, discovered by ThinkNow Research, drives home why marketers should not underestimate this loyalty to Android anytime soon.

“Sixty-one percent of Hispanics have downloaded an app to use or share with other people, said Carrasco. “This is one of my favorite data points as it not only shows an engaged mobile user, but one that creates a halo affect with friends and family through a collectivist usage of their mobile devices.”

Considering the influence young Hispanics have on their family and friends, Android’s stake among this segment is likely to become further entrenched. Add to this the relative youth of U.S. Hispanics, and these trends have significant implications for long-term mobile engagement strategies.

Visit us at ANA’s Multicultural Marketing & Diversity Conference (Nov. 5-7, Miami, Fla.). MundoHispánico is a sponsor of the ANA’s Multicultural Excellence Awards in the Hispanic, “Significant Results” category. We’re on Twitter: @MundoHispánico.

About:

Launched in 2015, Cox Media Group’s MundoHispánico.com has quickly grown to become the second most visited U.S. Hispanic news and information site. MundoHispánico’s multi-media reporters bring our audience-4.5 million monthly unique visitors[11]-breaking news, national news, and videos on fashion, entertainment, and personal finance from 11 major markets, including Los Angeles, New York, Atlanta, Houston, Dallas, San Antonio, Miami, and Washington, D.C. MundoHispánico engages 5.25 million Facebook followers across its portfolio with up-to-the-minute news and live video.

U.S. Hispanic Population Reaches Record High

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Happy family running in the park

Latinos account for 52 percent of all U.S. population growth

By Antonio Flores, Mark Hugo Lopez and Jens Manuel Krogstad

The U.S. Hispanic population reached a record 59.9 million in 2018, up 1.2 million over the previous year and up from 47.8 million in 2008, according to newly released U.S. Census Bureau population estimate.

Over the past decade, however, population growth among Hispanics has slowed as the annual number of births to Hispanic women has declined and immigration has decreased, particularly from Mexico.

Even so, Latinos remain an important part of the nation’s overall demographic story. Between 2008 and 2018, the Latino share of the total U.S. population increased from 16 percent to 18 percent. Latinos accounted for about half (52 percent) of all U.S. population growth over this period.

Here are some key facts about how the nation’s Latino population has changed over the past decade:

—Population growth among U.S. Hispanics has slowed since the 2000s. From 2005 to 2010, the nation’s Hispanic population grew by an average of 3.4 percent per year, but this rate has declined to 2.0 percent a year since then. Even so, population growth among Hispanics continues to outpace that of some other groups. The white population saw negligible growth between 2015 and 2018, while the black population had annual average growth of less than 1 percent over the same period. Only Asian Americans have seen faster population growth than Hispanics, with a 2.8 percent growth rate between 2015 and 2018. (All racial groups are single race, non-Hispanic.)

—The South saw the fastest Latino population growth of any U.S. region. The Latino population in the South grew 33 percent during this period, reaching 22.7 million in 2018, up 5.6 million from 2008. This growth was part of a broader increase in the Latino population in regions across the country since the 1990s. States in the Northeast (25 percent increase), Midwest (24 percent) and West (19 percent) also experienced growth in the number of Latinos from 2008 to 2018.

—The states with the fastest Hispanic population growth tend to have relatively small Hispanic populations—and are not in the South. North Dakota’s Hispanic population grew by 135 percent between 2008 and 2018—from 12,600 to 29,500, the fastest growth rate of any state. However, the state ranked 49th among the 50 states and the District of Columbia in its overall Hispanic population in 2018. Hispanic populations in South Dakota (75 percent), the District of Columbia (57 percent), Montana (55 percent) and New Hampshire (50 percent) also experienced rapid growth during this period, though all have relatively small Hispanic populations.

—Los Angeles County had more Hispanics than any other U.S. county, with 4.9 million in 2018. The next largest were Harris County, Texas (2.0 million), and Miami-Dade County, Florida (1.9 million). Overall, 11 counties had more than a million Hispanics in 2018; these include Maricopa County, Arizona; Cook County, Illinois; and Riverside County, California. In 102 U.S. counties, Hispanics made up at least 50 percent of the population in 2018

—Puerto Rico’s population declined nearly 4 percent in 2018 and is down about 15 percent since 2008. The island’s population stood at 3.2 million in 2018, down from 3.3 million in 2017, when hurricanes Maria and Irma hit. The two disasters led many Puerto Ricans to leave for the U.S. mainland, especially Florida. Even before the hurricanes, however, the island’s population had experienced a steady, long-term population decline due to a long-standing economic recession.

—Latinos are among the youngest racial or ethnic groups in the U.S. but saw one of the largest increases in median age over the past decade. Latinos had a median age of 30 in 2018, up from 27 in 2008. Whites had the highest median age nationally—44 in 2018—followed by Asians (37) and blacks (34). The median age for both Latinos and whites has increased by three years since 2008, tying for the largest uptick of any racial or ethnic group.

Source:  Pewresearch.org

Meet Dulce Candy: A Beauty Influencer Empowering Women

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Dulce Candy headshot

By Samar Khoury

Dulce Candy, one of the top lifestyle & beauty content creators online, is an inspiration to women who aspire to be entrepreneurs. Dulce, a successful businesswoman, published author, and Iraq War Veteran, spoke with HISPANIC Network Magazine about her journey.

HISPANIC Network Magazine (HNM): Tell us about your background. How did serving in the U.S. Army influence your decision to become a Beauty Influencer?

Dulce Candy (DC): I was born in Mexico, Michoacan. I immigrated to the U.S. in 1994 at age 6 with my Mom and two sisters at the time. I was raised in Oxnard, California. After graduating from high school, I chose to enlist active duty in the U.S. Army because I was looking for an opportunity to start a new life and make my parents proud.

HNM: What inspired you to start your own YouTube channel? Who is your beauty inspiration?

DC: For 15 months of my deployment in Baghdad, Iraq, I was forbidden to wear any civilian clothing or makeup, rightfully so. Because of the lack of self-expression, a burning desire to express my individuality was born. I never knew how much fashion and beauty meant to me until it was taken away completely. When I arrived back in the states in 2009 after my deployment, I discovered the tiny “Beauty” community online!

At that time, there were only about 100 beauty channels with only about 20 getting all the shine, and with members of the Latinx community leading less than 10 beauty channels. Starting my YouTube channel has been one of the most important choices I’ve ever made in my life. It allowed my passion for my hobby of beauty to flourish and turn into a thriving career that is still going strong 11 years later.

My beauty inspiration at the moment is more of a “look” than a person. I am all about the dewy and real skin glam. The type of look that enhances one’s natural beauty that radiates from within. This includes soft, bushy eyebrows, glowing skin, shimmery eyes, and glossy lips.

HNM: What have you accomplished through your YouTube channel? How has your channel inspired others?

DC: I am blessed beyond my wildest dreams! One of my most significant accomplishments was publishing my first self-help book titled The Sweet Life, moderating a town hall with Hillary Clinton, and starring in a Target commercial. My hope with my channel is to inspire other young women not to let their past or where they come from define them. I also hope to encourage young women not to be afraid of using their powerful voice to convey what they want. To also live life unapologetically and on their own terms.

HNM: How many social media campaigns have you been a part of?
DC: I have been so fortunate to partner with so many of my favorite brands over the past 11 years since I started my channel!

HNM: Tell us about the brands you’ve worked with. 

DC: I am blessed to have worked with numerous brands throughout the years! Some of my favorites include my face and lip palettes collaboration with Pixi Beauty, which was sold in Target stores. Also, over the years, I have had the opportunity to travel the world with different brands, and really loved trips to Costa Rica and London with different brand partners. In 2018, I also worked with an organization called Global Glow to empower young girls in numerous communities to advocate for themselves, use their voice to create their own opportunities and affect change in their communities. I enjoyed the partnership because I was able to use my platform to shed light on an organization whose mission aligned with my personal values and beliefs!

HNM: What else do you hope to accomplish, and what other changes would you like to see?

DC: I hope we continue to celebrate diversity so that young people can see themselves represented in an authentic way that makes them feel like they matter and that they too are beautiful in their own unique way.

HNM: What’s next on your agenda?

DC: My husband and I made the decision to expand our family and go through with IVF, and I recently found out that I am pregnant! I am very excited to go through the pregnancy journey! I also want to remain focused on self-growth, family, and continue to share my journey and experiences with my audience to inspire others!

For more information on this inspirational beauty mogul, visit Dulce’s website: dulcecandy.com

Follow Dulce Candy on Twitter, Instagram @dulcecandy and YouTube at Dulce Candy.

Labels Don’t Define Who You Are

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group of professional Latinx employees

By Mona Lisa Faris

While it’s not a new word, we’re hearing “Latinx” more and more. Politicians are using the word more frequently—in fact, during the first Democratic debate this year, Senator Elizabeth Warren used it in her opening remarks.

Since its conception, “Latinx” is now a “hot” label. What does “Latinx” mean, and why is there so much controversy surrounding it? Basically, “Latinx” is a gender-neutral term used in lieu of “Latino” or “Latina” to refer to a person of Latin-American descent. Using the term “Latinx” to refer to all people of Latin-American descent has become more common as members in the LGBTQ+ community and its advocates have embraced the label.

The word was created as a gender-neutral alternative to “Latinos,” not only to better include those who are gender fluid but also to push back on the inherently masculine term used to describe all genders in the Spanish language.

I have to agree with George Cadava, director of the Latina and Latino Studies program at Northwestern University, when he said, “Latinx is an even further evolution that was meant to be inclusive of people who are queer or lesbian or gay or transgender.”

The U.S. Census Bureau still uses “Hispanic” and defines it as the “heritage, nationality, lineage, or country of birth of the person or the person’s parents or ancestors before arriving in the United States.” For the past 30 years, we here call ourselves HISPANIC Network Magazine to encompass Latin, Mexican, Cuban, Puerto Rican, and Chicano, and any Spanish-speaking country.

As we’re sensitive to all the different cultures and labels, we have something for everyone. We are proud to bring you the powerful, beautiful and talented Puerto Rican Afro-Latina—La La Anthony. Read our interview with this superstar and how she uses philanthropy to power her causes.

Don’t let the labels stop you from voting, reading this magazine or being who you who you are. Until the next word comes, remember, labels don’t define who you are.

4 Podcasts for Your Daily Commute

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young woman driving with window down and smiling

Get the scoop on jobs, lifestyle, and more! Podcasts have taken the world by storm.

Instead of listening to music on the way to and from work, most people are listening to their favorite podcasts.

Many cover topics like true crime, comedy, sports and recreation, society and culture, and arts and business.

“Podcast” was formed by combining “iPod” and “broadcast”.

Many different mobile applications allow people to subscribe and to listen to podcasts.

Check out these podcasts that give you business advice and teach you about food, family, history, and more.
 

Mucho Success

Mucho Success: Advice and Success Secrets for Latinos

How can Latinos become more successful? Learn the secrets of the most influential people and apply them to your life. Join corporate executive, entrepreneur, and business coach José Piñero as he interviews fascinating leaders and brings inspiring stories, lessons, and advice to empower and elevate Latinos.

Source: The Cultivation Company

Wait, Hold Up

Wait, Hold Up!

This podcast is for everyone trying to live their best lives but need some support, encouragement, and most importantly, dope girlfriends. Jess and Yarel are there to hash out their own real-life moments as well as get into those ‘wait, hold up!’ moments with their guests! Each episode offers something new, whether they’re diving into topics like careers, spirituality, personal development, or wellness.

Source: Wait, Hold Up! Podcast

Latinos Who Lunch

Latinos Who Lunch

Latinos Who Lunch provides a digital media platform that reflects the intersectionality between queer, Latinx, and Spanglish voices in an Anglo-dominated podcast world. FavyFav and Babelito approach the topics of identity, food, family, and history in a responsible yet humorous way.

Source: Latinos Who Lunch

Latina to Latina

Latina to Latina is an interview podcast hosted by Alicia Menendez and executive produced by Juleyka Lantigua-Williams. Menendez said, “Less than a year ago, when we first launched Latina to Latina, we produced what the two of us wanted and needed: a space for Latinas to talk about their lives and professional journeys. What we’ve learned from our listeners is that they wanted and needed this more than we even imagined. Yes, they are looking for inspiration, but we routinely hear that the sense of belonging and community is what keeps them listening week after week.”

Source: Latina to Latina

Recognizing Hispanic Heritage

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Hispanic Heritage Month

From September 15 to October 15 in the United States, people recognize the contributions of Hispanic and Latino Americans to the group’s heritage and culture.

Monday, September 16 is Mexican Independence Day. Early on the morning of September 16, 1810, Father Miguel Hidalgo y Costilla summoned the largely Indian and mestizo congregation of his small Dolores parish church and urged them to take up arms and fight for Mexico’s independence from Spain.

His El Grito de Dolores, or Cry of Dolores, which was spoken—not written—is commemorated on September 16 as Mexican Independence Day.

Hispanics constitute 17.6% of the nation’s total population.

By 2060, the Hispanic population is projected to increase to 119 million.

As we celebrate National Hispanic Heritage Month, we recognize some of the contributions to trending Hispanic lifestyle, business and entertainment.

 

Eva Longoria Presents Eva’s Kitchen
Actress, New York Times bestselling cookbook author, and Texas-native Eva Longoria continued her partnership with FoodStory Brands, a family-owned Arizona-based company, to bring her recipes to life. Longoria collaborated with FoodStory Brands’ Fresh Cravings to create an authentic, fresh-tasting, Texas-inspired salsa, Eva’s Kitchen Cantina Style Salsa. Source: Fresh Cravings
Selena Gomez Tackles Swimwear
Selena Gomez is taking on a new title: swimwear designer. Gomez, already a notable fashion designer with her Coach line, teamed up with former assistant Theresa Marie Mingus and swimwear line Krahs. Gomez created the “Selena” suit, a high-waisted bottoms and bra-style top that was partially inspired by her kidney transplant scar. She also contributed a one-piece zip-up suit. Source: teenvogue.com
Gaby Natale Makes History With 4th Consecutive Daytime EMMY Nomination
Triple Daytime EMMY® winner Gaby Natale made history last spring when the National Academy of Television Arts and Sciences nominated the SuperLatina host to a fourth consecutive Daytime EMMY® Award in the Outstanding Daytime Talent in a Spanish Language Program category. Source: AGANAR Media
Emilio and Gloria Estefan Receive 2019 Gershwin Prize
Husband-and-wife team Emilio and Gloria Estefan were the recipients of the Library of Congress Gershwin Prize for Popular Song. The honorees represent two firsts for the prize – they are the first married couple and first recipients of Hispanic descent to receive the award. Source: blogs.loc.gov
Hispanic Audiences Drove ‘La Llorona’ To $26.5M.

The Curse of La Llorona beat the $15M–$17M domestic tracking with a $26.5M weekend win largely built on Hispanic audiences turning up at 49 percent. With a release in 71 territories, making it the No. 1 pic abroad and in Latin America, Llorona’s global purse stands at $56.5M. hispanicprblog.com

Dora the Explorer Now Live Action!
The live action version of animated series Dora the Explorer—Dora and The Lost City of Gold—debuted in August. The film stars Eva Longoria, Michael Peña, and Isabela Moner. Source: deadline.com

The United States Hispanic Chamber of Commerce (USHCC) National Convention is Coming to Albuquerque in September

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USHCC National Convention logo

The USHCC National Convention coming to Albuquerque, New Mexico on September 29th – October 1st, is the largest networking venue for Hispanic businesses in America.

For over a generation, the USHCC has served as the nation’s leading Hispanic Business organization, working to bring more than 4.37 million Hispanic owned businesses to the forefront of the national economic agenda.

The National Convention brings together Hispanic business owners, corporate executives and members of more than 200 local Hispanic chambers of commerce from across the country.

It offers the opportunity to establish strategic long-lasting business partnerships, through dialogue, networking, workshops, and more.

Business Matchmaking:
Matchmaking sessions are designed to provide a platform for Hispanic Business Enterprises (HBEs) to meet and engage in new business opportunities by introducing their companies and services to participating corporations. Tailored to help HBEs from across the country to meet with top corporations awarding contracts, the USHCC Business Matchmaking facilitates one-on-one meetings for Hispanic-owned businesses with procurement officials from industries ranging from energy, telecom, financial services and more.

There is no additional cost to attend the Matchmaking, a separate registration is required.

Business Matchmaking will take place on Tuesday, October 1st from 2:00 PM – 5:00 PM.

New this year is the added Supplier-Ready program component to prepare all Business Matchmaking participants with educational webinars from supplier diversity professionals and helpful tips to maximize their business matchmaking experience.

View highlights from last year’s convention below:

Continue on to ushcc.com to read more.

Not Only Does This New Clothing Charge Your Phone, It Can Protect You From Viruses and Bacteria

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man wearing a suit being splashed with water

A new addition to your wardrobe may soon help you turn on the lights and music—all while also keeping you dry, clean, and safe from the latest virus that’s going around.

That’s because Purdue University researchers have developed a new fabric innovation that allows wearers to control electronic devices through their clothing.

Purdue University researchers have developed a new fabric innovation that allows wearers to control electronic devices through clothing.

“It is the first time there is a technique capable to transform any existing cloth item or textile into a self-powered e-textile containing sensors, music players or simple illumination displays using simple embroidery without the need for expensive fabrication processes requiring complex steps or expensive equipment,” said Ramses Martinez, an assistant professor in the School of Industrial Engineering and in the Weldon School of Biomedical Engineering in Purdue’s College of Engineering.

The technology is featured in the July 25 edition of Advanced Functional Materials.

“For the first time, it is possible to fabricate textiles that can protect you from rain, stains, and bacteria while they harvest the energy of the user to power textile-based electronics,” Martinez said. “These self-powered e-textiles also constitute an important advancement in the development of wearable machine-human interfaces, which now can be washed many times in a conventional washing machine without apparent degradation.”

Martinez said the Purdue waterproof, breathable and antibacterial self-powered clothing is based on omniphobic triboelectric nanogenerators (RF-TENGs) – which use simple embroidery and fluorinated molecules to embed small electronic components and turn a piece of clothing into a mechanism for powering devices. The Purdue team says the RF-TENG technology is like having a wearable remote control that also keeps odors, rain, stains and bacteria away from the user.

“While fashion has evolved significantly during the last centuries and has easily adopted recently developed high-performance materials, there are very few examples of clothes on the market that interact with the user,” Martinez said. “Having an interface with a machine that we are constantly wearing sounds like the most convenient approach for a seamless communication with machines and the Internet of Things.”

The technology is being patented through the Purdue Research Foundation Office of Technology Commercialization. The researchers are looking for partners to test and commercialize their technology.

Continue on to Purdue University to read the complete article.

How Latinas Play an Important Role in Business

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Carmen Castillo headshot

Carmen Castillo was elected to be Chairwoman of the Board of Directors of the USHCC in 2018. She drives the direction of the USHCC and advocates on behalf of the Hispanic business community.

She is also the President and CEO of SDI International Corp. (SDI), which she founded in Florida in 1992. The company provides its clients with fully scalable global indirect procurement solutions for the tail-end, centered on Procure-to-Pay and Source-to-Pay.

As part of her responsibilities at the firm, Carmen is hands on with the overall coordination of company operations, global advertising, business development and marketing programs, along with proposal strategies and preparation.

What is your favorite aspect of being a Latina business owner?

There are about 26 million Latinas in the U.S., and the number of Latina-owned firms has shown tremendous growth in the past decade, at a rate over 130 percent. It’s a thrilling time: to be able to see the how Latinas—who will be a third of the U.S. population in a couple of decades—are contributing to, and will continue to have an enormous impact on the U.S. economy, and in policy.

We still have a lot of work to do: make sure that more Latinas have a seat at the table, in the boardroom, on ballots; keep identifying and supporting programs and funding sources that are truly inclusive, and enable other Latinas, and all women with equitable access to the tools, networks, education, and funding we need to align our potential with revenue-making opportunities.

What is the secret to building meaningful professional relationships?

Networking is part of my DNA, and I started my business initially to be a sort of matchmaker between companies and recruiters primarily in the IT industry. Going to industry and matchmaking events attuned me to supplier diversity, and that led to a transformation in from a small, Florida-based staffing company into a global procurement process outsourcing leader.

It was the connections, the conversations, the referrals, and the trust that we built from going to diversity council conferences, meetings and lots, and lots of networking events that truly opened the doors that made all the difference to our growth. Networking and making connections, and paying it forward by facilitating introductions are some of the best investments you’ll ever make, and the best favors you’ll do for anyone.

Who is your favorite female entrepreneur or influencer?

I’m lucky to work with a lot of amazing women from all over the world, through my work at SDI and the organizations that I support, and honestly, everywhere I go! It’s hard to point out one woman. I’ve been inspired by women who lead multi-billion-dollar corporations (or kingdoms!) and are as humble and approachable as they are brilliant.

I’ve been blown away by women who’ve survived war, violence, and abuse, and had the resilience to start businesses that brought transformative change to their communities. I know women who keep going, take care of their families, companies, employees and communities in spite of debilitating grief and illness. I can think of many more, and I know that the list can go on and on. Women are unstoppable.

How is the role of women in the workplace changing?

I really believe that most companies are committed to diversity and inclusion, and in the past couple of years we’ve seen a little progress in the amount of women in C-level jobs and in boardrooms, but we’re still mostly underrepresented, globally. What’s changing is the narrative; we’re more vocal about the gender and the hiring gap: women are less likely than men to be hired into a manager position, and more often than not there is only one woman in a group of top executives in any given company. Trends are moving upward, which is encouraging, but the pace is still slow.

Who inspires you?

This is another tough one; there a lot of people whose work and passion really take my breath away, but one of them is José Andrés, and not just because we share a love for cooking! He’s someone who’s really dedicated to giving back. There’s a lot to admire: he started World Central Kitchen right after the earthquake in Haiti, to help the country. He organizes meals for people in need throughout the globe, and his work in Puerto Rico after Hurricane María made him the Humanitarian of the Year—but what really inspired me is that he rose to help, and he never stopped giving. His spontaneous generosity is deeply touching to me.

Source: USHCC

‘The Angry Birds Movie 2’: Bird-brained fun and a heroism lesson, actor Eugenio Derbez says

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Eugenio Derbez having picture taken holding up an Angry Bird

Video games can be hard to adapt into movies because they sometimes prioritize game playing and graphics over storytelling. But Mexico’s top comedic actor, producer and director Eugenio Derbez— who plays a nervous Eagle Island scientist named Glenn in The Angry Birds Movie 2 (recently opening ) — says that the computer-animated sequel will deliver some of that bird-brained fun for fans as it redefines who can be a hero for kids.

Angry Birds is an addictive video game franchise where players use slingshots to launch small round birds that cannot fly at snickering green pigs in wonky fortresses. The movie sequel builds on those fun game-playing elements to create a new story after Red (played by Jason Sudeikis) becomes a celebrated hero. In the first movie he led a successful slingshot attack on Piggy Island to recover three stolen bird eggs. Now, Red must team up with his former pig enemies to stop an all-out attack by the purple-feathered Zeta (played by Leslie Jones) on both of their island homes.

While Red’s big-loser-turned-beloved story may feel at times simple and formulaic, it takes older, complicated ideas about heroism and boils them down for kids.

“We are used to imagining a hero with a cape and superpowers,” Derbez told NBC News in a phone interview. “But I believe that real heroes live among us. For me, a real hero is a parent who gets up every day to fight for his kids — puts bread on the table and moves the entire family forward.

In the United States, I see how many Latin heroes work two or three jobs in restaurants or as parking lot attendants days, nights and holidays for their families.”

Continue on to NBC News to read the complete article.

La La Anthony: Power Through Philanthropy

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La La Anthony fstanding on stage holding a microphone

By Brady Rhoades

So, La La Anthony, how do you become a movie star, TV star, producer, best-selling author, and fashion icon?

You might be surprised things don’t come so easily to the self-described Afro Puerto-Rican, considered one of the most beautiful and glamorous women in the world and currently starring in the much-anticipated final season of Power (first episode is Aug. 25).

“Hard work! You can’t fake that,” she said, in an interview Hispanic Network Magazine.

Anthony is affable. Movie star looks and chops with a girl-next-door approachability.

She’s never forgotten where she came from.

She started working as a radio DJ at 15, when she was very green and made mistakes that she learned from. Those mistakes were forgiven by radio executives at WQHT-FM, HOT 97.5 and 102.3 in Los Angeles because they saw her star power and her toil and sweat.

Also: humility, kindness, resilience and friendships.

Anthony has forged relationships with former First Lady Michelle Obama, Oprah Winfrey and Gayle King, and she’s sponge-like: she learns from those who forged paths before her.

“She embodies the type of woman I aspire to be,” she said of

Power Play Playbook by La La Anthony
La La Anothony attends the La La Anthony “The Power Playbook” book signing at Barnes & Noble. PRINCE WILLIAMS/WIREIMAGE/GETTY IMAGES

Michelle Obama. “I read her book, Becoming, in one day and it’s still one of my faves.”

“Renaissance Man” is a common term. Anthony is a 21st Century woman. She’s a realist when it comes to obstacles, but she’s not so big on putting limitations on yourself, and she wants other Hispanic women to think likewise.

“You can do anything you want,” she said. “But it doesn’t always happen overnight.”

And you don’t do it alone.

“Being kind goes a long way. People want to work with people who are nice and who they like.”

In an effort to make a difference in the lives of inner-city kids, Anthony formed La La Land, Inc. Foundation. Better schooling and greater opportunities for children are at the top of the foundation’s list of goals.

“I would love to continue to grow my philanthropy efforts to help inner-city kids through my La La Land, Inc. Foundation,” she said. “This is something dear to my heart. I would like to continue building the confidence of young inner-city kids by providing better schooling and opportunities that may not already be afforded to them. The youth are our future; anything I can do to help them achieve their hopes and dreams would bring me the most joy.”

Anthony, born in Brooklyn, New York, came to prominence as an MTV VJ on Total Request Live in the early 2000s. She was the host of the VH1 reality television reunion shows Flavor of Love, I Love New York, For the Love of Ray J, and Real Chance of Love, and was a dean on Charm School with Ricki Lake.

Anthony, 36, ventured into acting, landing roles in Two Can Play That Game, You Got Served, Think Like a Man, Think Like a Man Too, November Rule and Destined.

In 2011, she made her stage debut in the off-Broadway production of Love Loss and What I Wore. Anthony also starred in and executive produced five seasons of La La’s Full Court Wedding, one of VH1’s highest-rated shows, which chronicled the time leading up to her wedding to NBA star Carmelo Anthony.

In 2012, she launched MOTIVES by La La, at the Market America World Conference held at the American Airlines Arena in Miami, Florida. Her cosmetic line—for women of color—consists of mineral-based products for face, cheeks, eyes, lips and nails.

La La Anthony speaking on stage onstage about her clothing line
La La Anthony attends her Denim Collection Launch at Ashley Stewart. CASSIDY SPARROW/GETTY IMAGES

In 2013, she created a clothing line, 5th & Mercer. No, you don’t have to look like her to wear her clothes. And you don’t have to be a billionaire.

In 2014, she released her debut book, The Love Playbook, in which she shares how she found love and success on her own terms. The book hit No. 1 on the Barnes & Noble Best Seller list and The New York Times Best Seller list. Anthony’s second book, The Power Playbook, was released in May 2015.

This year, she is wrapping up the sixth and final season of the critically acclaimed, StarzTV show, Power.

Any secrets about the final season of the crime drama series and what’s in store for Anthony’s character, Keisha Grant?

She laughs.

“Anything and everything’s going to happen,” she said. “It’s really going to be crazy.”

Power is a megahit; fans will surely be in mourning following the final season.

The show centers on James “Ghost” St. Patrick, a wealthy New York night club owner who has it all, catering to the city’s elite and dreaming big. He lives a double life as a drug kingpin.

Initially, Anthony’s character, Keisha, did not have a starring role.

That changed.

Anthony has turned her character into a fan favorite. She gets involved with drug-dealing Tommy. She’s in over her head. We find ourselves rooting for her. We know in season six the bills are coming due.

Anthony, who is married to NBA star Carmelo Anthony and has a son, stresses that she is not Keisha, and Keisha is not her.

La La and Power cast at a party
Rotimi Akinosho, La La Anthony,Curtis “50 Cent” Jackson and Lela Loren attend STARZ “Power” Season 4 L.A. Screening And Party at The London West Hollywood.

Keisha has plenty going for her—including a legion of adoring fans—but she has not lived the life Anthony has. She’s not as street-smart or as accomplished. She’s not in a position to “pay it forward.”

Anthony is.

So take heed, inner-city kids.

Here are three of Anthony’s secrets to success, emphasized through her foundation.

—Forget “fake it until you make it.” Work until you stake it, Anthony says;

—Be kind. Hollywood is big-time, yet it’s a small town, all in all. Besides, being kind helps you live your best life;

—Never give up.

Anthony never did, despite challenges that an Afro Puerto-Rican from Brooklyn would inevitably face.

“I believe in myself,” she said. “Who else will? I never believed the haters.